Beyond Signs: Enhancing Passenger Satisfaction
Gottschalk+Ash International - Wayfinding Signage and Environmental Graphic Design Consultants

Beyond Signs
Gottschalk+Ash International provides expert analysis, master planning, programming, design and implementation services for all facets of airport wayfinding systems including passenger terminal areas, parking structures, rental car centres, curbside and exterior roadways, retail directories, advertising and branded environments, electronic visual information displays, public information directories and multilingual print material. Our understanding of the airport environment, wayfinding methodology, sign technologies, and fabrication enables us to provide a comprehensive scope of services necessary to guarantee our clients a successful and cost effective wayfinding program.

Friction = Frustration
Better signage doesn't just mean better looking signs. G+A's expertise in simplifying and conveying wayfinding information leads to smoother, more efficient traffic flow that reduces passenger frustration. Customers and airport personnel both spend less time dealing with unnecessary frustration. G+A's wayfinding design methodology also reduces costs by rationalizing the number of signs needed and the ways in which they are fabricated and installed. Fewer, better signs lead to clearer wayfinding for passengers and less administration and maintenance devoted to the wayfinding system.

A Unique Branded Environment
G+A looks beyond the essential requirements of wayfinding for airport programming and passenger flow to create opportunities to express the distinctive visual identity of an airport and its location with unique architectural and interior signatures - physical statements of regional branding that evoke a sense of place for travelers, well wishers, and greeters. Far from simple decoration, themed airport environments recognize the reality of air travel today. Passengers are now required to spend more time than ever in airports at both ends of their journey. A more attractive environment lessens the inherent frustrations that often accompany this extra time. Themed airport environments are created to deliberately give something a little unexpected to people. It fits into the rhythm of the airport, enriching it without impeding it. It's the difference between an airport that's a stop on the way and one that's a destination you want to experience. By understanding that people need more than a processing center you give them what few others do - an indelible impression. The result is an airport experience that isn't tolerated but enjoyed. An added benefit is revenue-enhancing advertisers are able to position their messages in an environment that is more conducive to customer acceptance. G+A provides master planning, design and implementation services for thematic installations incorporating site-specific artwork, exhibitions and public entertainment graphics for airports and other public facilities.

More Return on Your Investment
Your sign system offers a proven opportunity to generate revenue using sophisticated advertising display technology. Incorporating advertising into the wayfinding plan ensures that the needs of advertisers and passengers are equally well served. G+A has a track record of helping our clients successfully incorporate advertising into their wayfinding systems to create ongoing revenue streams and maintain control over the built environment.

Experienced Team
For over 30 years Gottschalk+Ash has built an international reputation for creating powerful, successful communications solutions driven by the vision, values and strategic imperatives of our clients. With offices in North America and Europe, we bring together a team of creative specialists that understand the art of communication.

With extensive expertise in wayfinding for transportation terminals, convention facilities, sports and entertainment complexes, retail and corporate environments, G+A brings a team of experienced professionals with intimate knowledge of the planning and design issues facing each project.

Our clients have direct access to the most senior people working on a project. This philosophy is key to our success in such projects as the Calgary and Ottawa International airports, the @Bristol Science Centre- UK, the American Airlines Arena in Miami, SkyDome in Toronto and the new Boston Convention and Exhibition Center.

Client Services

• Wayfinding analysis and assessments
• Wayfinding master planning and programming
• Industrial and graphic design
• Theme program master planning and design
• Branded environments
• Electronic communications and content management
• Design development and contract documentation
• Services during construction

Gottschalk+Ash International
Contact: Chris Herringer
1 403 264 3499
1 403 264 3505 Fax
info@GplusA.com
www.GplusA.com