ALTERNATIVE INVESTMENT REVIEW
An INTERNATIONAL INVESTOR publication
Published by Sovereign Publications

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Following in the footsteps of International Investor, a well-established publication, Alternative Investment Review showcases the best ideas and teams in the alternative assets sector.

Alternative Investment Review focuses on the fastest-growing segments within this dynamic sector, including hedge funds, private equity and property.

It answers frequently asked questions about the evolution of the hedge fund marketplace, the level of recent returns and the growth of new strategies. It looks at the advent of institutional investment and the subsequent creation of super hedge funds that take the lion’s share of new assets.

In private equity, it includes input from of the big global buyout groups and information on the huge funds they are launching. It examines growth capital, mezzanine, venture capital and business angels.

In the property sector, it asks why fund management firms are looking to create global funds and how tax-efficient structures are changing the ways investors allocate funds.

Alternative Investment Review also analysse the sector by region, analysing trends in the developed and emerging markets.

In emerging markets it investigates progress in Asia, Eastern Europe, Latin America, Middle East and Africa.

Alternative Investment Review also takes a look behind the scenes at the major administration centres: Luxembourg, Ireland, The Channel Islands, Gibraltar, Malta and San Marino, to name but a few. It also reviews the most prominent hedge fund domiciles such as: Caymans, Bermuda, Bahamas.

In short, this ground-breaking publication is required reading for investors, service providers and participants in the alternative assets industry alike.

Phil Davis is Editor of Alternative Investment Review. He has extensive knowledge of the investment management, pensions, hedge funds, private equity, insurance markets. As well as working for “The Economist”, Phil has spent a number of years with the “Financial Times”, where he currently regularly writes on fund management issues. Formerly, he was Financial Services Editor of FT.com. He also writes a newsletter and a daily blog for Library House, the venture capital information business run by Doug Richard, one of the original “dragons” from the BBC’s Dragon’s Den. Phil also writes reports and case studies for the Economist Intelligence Unit, as well as writing contributions for “Financial news” and “The Business”.

In order to provide the highest calibre of independent editorial research and analysis Alternative Investment Review has invited a cross-section of globally recognised and highly respected financial leaders to provide commentary on the changing face of the markets.

THE ASSOCIATION OF PRIVATE CLIENT INVESTMENT MANAGERS – 'APCIMS'

The Association of Private Client Investment Managers and Stockbrokers (APCIMS), is the growing trade association of 217 firms who, at over 500 locations, act for the private investor. Last year, our members undertook more than 18.6 million trades on the London Stock Exchange and they have £320bn under management for the private investors.

APCIMS objectives are:

	to advance the interests of our members across the financial services community;
	to communicate industry changes to our members;
	to lead the debate in the development of the European securities industry.

For more information, please visit www.apcims.co.uk.

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THE EUROPEAN FUND AND ASSET MANAGEMENT ASSOCIATION (EFAMA)

The European Fund and Asset Management Association (EFAMA) is the representative association for the European investment management industry. Through its 24 member associations and over 40 corporate members, EFAMA represents about EUR 13.5 trillion in assets under management of which EUR 7.3 trillion managed by around 51,000 investment funds at end March 2008.

By providing an effective voice for the investment management industry, EFAMA:

	strengthens the competitiveness and service of the industry;
	promotes the completion of a single European market;
	influences and improves the legal, fiscal and regulatory environment of funds and asset management;
	promotes high standards of ethics, integrity and professionalism;
	supports highly effective investor protection.

For more information, please visit www.efama.org.

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EUROPEAN PRIVATE EQUITY AND VENTURE CAPITAL ASSOCIATION - EVCA

The European Private Equity and Venture Capital Association (EVCA) was established in 1983 and is based in Brussels . EVCA represents the European private equity sector and promotes the asset class both within Europe and throughout the world.

With over 950 members in Europe, EVCA's role includes representing the interests of the industry to regulators and standard setters; developing professional standards; providing industry research; professional development and forums, facilitating interaction between its members and key industry participants including institutional investors, entrepreneurs, policymakers and academics.

EVCA’s activities cover the whole range of private equity: venture capital (from seed and start-up to development capital), buyouts and buyins and special situations.

For further information, please visit www.evca.com/

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AN INTRODUCTION TO THE BAI

The Bundesverband Alternative Investments e. V. (BAI) was founded on July 4th, 1997 in Bonn. The circle of members, from various fields of the professional Alternative Investment (AI) market, has developed to a membership of more than 115 companies, representing the majority of the AI industry in Germany.

The association aims to comprehensively promote all persons and companies involved in the field of Alternative Investments and in particular, to increase the popularity of Alternative Investments as an investment class as well as to educate the general public.

For further information, please visit www.bvai.de

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The International Capital Market Association (ICMA)

The International Capital Market Association (ICMA) is the organisation representing financial institutions active in the international capital market worldwide. ICMA's members are located in some 50 countries across the globe, including all the world's main financial centres, and currently number over 400 firms in total.

ICMA represents the very diverse interests of a large pan-European membership, from the smaller primarily retail focused private banks based in Switzerland, Luxembourg, Belgium, Italy and Germany, to the largest global investment banks based in the City of London. It provides a forum for all professional market participants to have a voice in shaping the market through its various committees, regional groupings and special interest groups.

ICMA is building on over 35 years as the representative of the capital markets and continues to deliver valued, tailored services and resources its members and all the firms that operate within it.

For further information, please visit www.icma-group.org

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BVI Bundesverband Investment und Asset Management e.V. (BVI)

The BVI Bundesverband Investment und Asset Management e.V., founded in 1970 and based in Frankfurt, is the central association representing the interests of the German investment industry with approx. 1.4 trillion Euro of assets under management.

BVI's main tasks are supporting the business of its 80 members and promoting their interests in legislative processes, informing the public and contributing to investor education as well as establishing and maintaining relations with other associations and business organisations on national and international levels

For further information, please visit www.bvi.de

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Bundesverband Deutscher Kapitalbeteiligungsgesellschaften – German Private Equity and Venture Capital Association e. V. (BVK) was founded December 8, 1989.

BVK represents most of the German private equity and venture capital firms as well as the German branches of foreign private equity and venture capital firms. As per March 2006, BVK represented more than 180 private equity and venture capital firms.

Apart from full membership BVK offers associate membership to companies and organizations working in this particular business sector, i. e. accountants, lawyers, consultants etc.

By the end of March 2006, BVK full members held a portfolio of 21.5 billion Euro invested into 5,787 companies.

BVK serves as a link between government and business and represents its members’ views, needs and problems while supplying information and discussing any particular political and economic subject with the relevant governmental institutions.

Science and research are becoming more and more interested in private equity and venture capital issues. BVK supports universities, colleges and their students with their research activities and problem solving.

On the international level BVK exchanges information with other national organizations in the economic sector and other international private equity and venture capital associations.

Bundesverband Deutscher Kapitalbeteiligungsgesellschaften –
German Private Equity and Venture Capital Association e.V. (BVK)
Reinhardtstrasse 27 C
10117 Berlin
Germany

Phone: Fax: Internet: E-Mail:

+49.30.306982-0 +49.30.306982-20 http://www.bvk-ev.de/ bvk@bvk-ev.de

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CAIA - Chartered Alternative Investment Analyst Association

The Chartered Alternative Investment Analyst Association^® (CAIA) is an independent, not-for-profit global organization committed to education and professionalism in the field of alternative investments. Founded in 2002, the Association is the sponsoring body for the CAIA designation. Recognized globally, the designation certifies one’s mastery of the concepts, tools and practices essential for understanding alternative investments and promotes adherence to high standards of professional conduct

For further information, please visit http://www.caia.org/

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HEDGE FUND ASSOCIATION (HFA)

HEDGE FUND ASSOCIATION (HFA) is an international, not-for-profit organization of hedge fund managers, service providers, and investors. Objectives include education of legislators, the media and investing public about the true facts of hedge fund investing, and in so doing, to improve the image of hedge funds. Contact us at 202-478-2000 ; 202-478-1999 (fax) ; info@thehfa.org or www.thehfa.org.

The key to the success of Alternative Investment Review is the quality of the readership, which is projected at 70,000 key decision makers (Publisher's Survey).

The distribution of Alternative Investment Review includes all leading institutional investors worldwide including Pension Funds, Insurance Companies, Mutual Funds, Endowment Funds, Hedge Funds and Funds of Hedge Funds as well as Exchanges, Prime Brokerage Services, Accountants and Consultants.

Copies of Alternative Investment Review are distributed in both print and electronic format.

The readership includes:

CEOs/ CFOs/ CIOs Chief Investment Officers Heads of Investment Fund Managers Asset Managers Pension Managers

Fund Administrators Heads of Family Offices Chief Operating Officers Trustees Investment Directors

Guaranteed minimum circulation is 13,000 copies.

Alternative Investment Review is designed to provide advertisers with qualified responses from new customers through the following mechanisms:

READER REPLY CARD SERVICE

Each copy of Alternative Investment Review contains a reply card, which readers can fill out to receive more information on advertisers. As part of our service, for a period of 12 months following publication-investor we will:

• Transmit all reader responses to you by fax or email within 24 hours of receiving them, so that you can contact your new potential customers without delay.
• Monitor all responses to ensure you receive only genuine qualified enquiries.
• Send you a summary report of all the responses you have received every quarter so that you can assess the quantity and quality of new business your advertisement has generated.

SEARCH ENGINE MARKETING

The Internet has become the most important tool for finding information quickly. It is therefore essential that your company achieves high search engine rankings because only the first few results returned by a search engine are ever actually visited. To enable your company to achieve the best possible rankings on GOOGLE – the world's number one search engine – we will work with you to create a 600 word Profile, optimised for the search engines, which will appear on the official Alternative Investment Review website.

All search engine studies have shown that the single most important and reliable method to improve the ranking of your own website is to have links into your site from relevant, highly ranked sites, such as the Alternative Investment Review website. Search engine algorithms identify these links, assessing their importance and will reflect this in the subsequent ranking of your website.

To further ensure that you get the maximum amount of targeted traffic to your company's own website we will: -

	Identify the best combination of keywords for your business and create the relevant <title> and other meta tags based on our research.
	Edit the text of your Profile to ensure the correct balance of keywords for optimal search engine visibility.
	As a high-ranking site, GOOGLE regularly visits the Alternative Investment Review website, thus maintaining your highly ranked presence on their search engine.

Aside from driving more targeted traffic to your website, achieving high search engine rankings provides an extremely powerful and cost-effective method of building brand awareness.

85% of all Internet searches are conducted through GOOGLE.

DIRECT CLIENT CONTACT

Your advertisement will be strategically placed in a pre-agreed position next to relevant editorial within the publication. As a result, readers will be able to get in touch with you directly using the contact information contained in your advertisement. The precisely targeted circulation ensures that you will receive qualified enquiries from genuine buyers.

• The reader response service in operation for 12 months after publication-investor
• A Search Engine Optimised Company Profile on the official Alternative Investment Review website
• A strategically placed advertisement in Alternative Investment Review
• A fully guaranteed precisely targeted circulation
• A complimentary copy of Alternative Investment Review upon publication.

Benefits – Achieve Your Promotional Objectives & Drive Sales

Advertising in Alternative Investment Review has become a key component in many companies’ promotional campaigns because of the extended reach and frequency the publication provides.

The carefully targeted circulation, high levels of ‘pass along readership’ and the fact that people read and refer back to the publication for many months after it is first issued means that your message will make multiple impressions on your target market.

Aside from providing advertisers with direct response and measurable rates of return, participating in the publication can also enable you to achieve other key promotional objectives, which will enable you to achieve more sales.

We can help you:

• Raise awareness of your company and your products and services
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