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OVERVIEW

Aluminium World is the biannual unique publishing concept specifically designed to be the platform of communication on new process and product technology for the international aluminium industry. The book allows both manufacturers of aluminium and their suppliers of plant machinery, products and services to discuss every aspect of the most recent advances in current production methods, industry needs and future trends.

Aluminium World brings all participants in direct contact with decision-making engineers throughout the world. The publication provides senior executives and technical management in the primary production and processing sectors with all they need to know about new developments, advances in technology and management issues thus offering solutions to their most pressing needs. The 2010 editions will again examine the important issues facing the industry worldwide and the challenges that lie ahead.

Aluminium World contains technical reviews and case studies from key industry experts in both smelting and processing plants; their suppliers of plant, machinery, products and services; heads of industry organisations and international consultants from different parts of the world.

Editorial Contents

Aluminium World discusses industry needs and future trends and provides in each issue a comprehensive account of all significant phases in smelting and manufacturing processes including finishing processes.

Each edition contains some 35 technical articles of lasting value in clearly defined sections as follows:

• Primary Processing
• Molten Metal Processing
• Semi-Fabricated Product Processes
• End Product Manufacturing Processes
• Product Design and Applications
• Environmental Technologies

The development and commercial application of new and recently introduced process concepts receive special attention. The topics of previous editions are listed on the dedicated web site.

The authors are leading organisations (including The International Aluminium Association, The Aluminum Association, The Aluminum Extruders Council, The European Aluminium Association and The Aluminium Federation of Southern Africa), leading smelting and manufacturing companies and plant, equipment and services suppliers from all over the world.

Circulation

The key to the success of Aluminium World is the publication’s comprehensive distribution, which covers all major smelting plant and processing plants worldwide. The distribution also includes all major companies who are users of aluminium in the aerospace, automotive, transportation, construction and packaging industry sectors worldwide.

The readership by job title includes:

Presidents and Vice Presidents Managing Directors General Managers Technical Directors Production Directors Production Managers Chief Engineers Senior Engineers Operations Directors/Managers

Chief Metallurgists Senior R and D Engineers Chief Maintenance Engineers Plant Managers Quality Control Managers Purchasing Managers Operations Directors Managers Supervisors Heads of Maintenance

Copies of Aluminium World are distributed in both print and electronic format.

NEW CUSTOMER ENQUIRIES

Aluminium World is designed to provide advertisers with qualified responses from new customers through the following mechanisms:

READER REPLY CARD SERVICE

Each copy of Aluminium World contains a reply card, which readers can fill out to receive more information on advertisers. As part of our service, for a period of 12 months following publication we will:

Transmit all reader responses to you by fax or email within 24 hours of receiving them, so that you can contact your new potential customers without delay. Monitor all responses to ensure you receive only genuine qualified enquiries. Send you a summary report of all the responses you have received every quarter so that you can assess the quantity and quality of new business your advertisement has generated

SEARCH ENGINE MARKETING

The Internet has become the most important tool for finding information quickly. It is therefore essential that your company achieves high search engine rankings because only the first few results returned by a search engine are ever actually visited. To enable your company to achieve the best possible rankings on GOOGLE – the world’s number one search engine – we will work with you to create a 600 word Profile, optimised for the search engines, which will appear on the official Aluminium World website.

All search engine studies have shown that the single most important and reliable method to improve the ranking of your own website is to have links into your site from relevant, highly ranked sites, such as the Aluminium World website. Search engine algorithms identify these links, assessing their importance and will reflect this in the subsequent ranking of your website.

To further ensure that you get the maximum amount of targeted traffic to your company’s own website we will: -

• Identify the best combination of keywords for your business and create the relevant <title> and other meta tags based on our research.
• Edit the text of your Profile to ensure the correct balance of keywords for optimal search engine visibility.
• As a high-ranking site, GOOGLE regularly visits the Aluminium World website, thus maintaining your highly ranked presence on their search engine.

Aside from driving more targeted traffic to your website, achieving high search engine rankings provides an extremely powerful and cost-effective method of building brand awareness.

*85% of all Internet searches are conducted through GOOGLE.

DIRECT CLIENT CONTACT

Your advertisement will be strategically placed in a pre-agreed position next to relevant editorial within the publication. As a result, readers will be able to get in touch with you directly using the contact information contained in your advertisement. The precisely targeted circulation ensures that you will receive qualified enquiries from genuine buyers.

Advertisement package

• The reader response service in operation for 12 months after publication
• A Search Engine Optimised Company Profile on the official Aluminium World website
• A strategically placed advertisement in Aluminium World
• A fully guaranteed precisely targeted circulation
• A complimentary copy of Aluminium World upon publication

Benefits – Achieve Your Promotional Objectives & Drive Sales

Advertising in Aluminium World has become a key component in many companies’ promotional campaigns because of the extended reach and frequency the publication provides.

The carefully targeted circulation, high levels of ‘pass along readership’ and the fact that people read and refer back to the publication for many months after it is first issued means that your message will make multiple impressions on your target market.

Aside from providing advertisers with direct response and measurable rates of return, participating in the publication can also enable you to achieve other key promotional objectives, which will enable you to achieve more sales.

We can help you:

• Raise awareness of your company and your products and services
• Inform and educate your customers
• Improve brand recognition
• Increase your share of voice in the market
• Create interest in your products
• Trigger a need for your solution
• Show how your product solves a key problem
• Increase traffic to your website
• Achieve high rankings in the search engine results
• Leverage your trade show investments
• Differentiate your products
• Reduce perceived purchase risk
• Explain what level of performance people can expect from your product
• Provide a basis for comparison with competing products/substitute products
• Create a favourable climate for your product
• Reinforce your brand or image
• Reach new markets
• Encourage people to trial your product
• Promote a new or existing product
• Demonstrate the features and benefits of your product
• Show your product as the best alternative in the category
• Ensure your target market gets as much favourable information about your product as possible

A limited number of advertising opportunities are available. For further details call Kevin Bell on +44 (0)20 7616 0800 or e-mail aluminiumworld@sovereign-publications.com

 

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