AUTO China The Official Review of Automotive Technology For China A Publication Co-published by the China Council for the Promotion of International Trade (CCPIT) and Sovereign Publications Edited by Michael Scarlett

Most automotive suppliers know that the Chinese automotive industry offers great potential for Western companies, but finite internal resources and a fear of the unknown has prevented many of them from pursuing these opportunities. This is unfortunate, because what is at stake is their company’s success – perhaps even their survival – in the Global marketplace. If an ever-increasing number of its customers and competitors are already in China capitalizing on the opportunities that exist how long can a company wait to enter this highly lucrative market?

Chinese vehicle sales have grown at an annual rate of more than 22% over the last 10 years, making China the fastest growing automotive market in the world. Domestic companies in China are getting stronger and are starting to compete worldwide, especially in the developing countries. Chery is expected to sell cars in America in late 2007. In 2005, the volume of cars China exported exceeded imports for the first time. Chinas export of finished sedan cars (including CKD) grew rapidly during the first six months of 2005, with the total number of exports hitting a record of 9,600. This was an increase of 183 percent over the same period of the previous year, according to latest statistics from the Department of Import and Export of Electromechanical Products, the Ministry of Commerce. Most exported cars are economical models such as Chery, Xiali, Geely and Lobo.

China’s biggest selling points are its enormous revenue potential for Western companies facing over-saturated and fiercely competitive domestic markets and potential for growth. As one of the key industries that the Chinese government aims to develop, the import tariff on automotive systems and components has been reduced as of January 1st 2006 to an average of just 10%. This in combination with Chinas entry into the WTO means that there will be tremendous business opportunities for foreign companies who are already established in China as well as new entrants to the market.

However, despite the great promise of the Chinese automotive industry both in terms of current market size and future growth potential, Western companies have found great difficulty gaining access to this market and dealing with Chinese government bodies and the country’s automotive companies. In response to this, to assist foreign companies who are interested in gaining access to this huge market and to provide a link between Western suppliers and China’s automotive companies, The Chinese Council For The Promotion Of International Trade (CCPIT) in association with Sovereign Publications will be publishing AUTO China.

AUTO China will be published in Mandarin (Chinese) and will examine all aspects of automotive technology as applied specifically to the Chinese market. The publication will include editorial contributions from the Worlds leading automakers and Western Suppliers, thereby providing senior technical and purchasing professionals, and “C” level executives within the regions OEMs and 1st and 2nd Tier Suppliers with an invaluable insight into advanced Western technology. The publication will explore how these technologies can be utilised by the Chinese Automakers and their suppliers to win market share both in their rapidly growing domestic market and overseas.

The China Council for the Promotion of International Trade (CCPIT), also know as the China Chamber of International Commerce (CCOIC), was established in 1952. Over the past five decades, CCPIT has emerged as the largest and most important organization in China for the promotion of foreign trade, investment and related issues.

CCPIT’s network is spread across China and the World, with 50 Regional Sub-Councils, 19 Industrial Sub-Councils (including automotive industry) and nearly 700 local branches. CCPIT has 18 international representative offices with six in Europe. With more than 70,000 members in China and with its international reach, CCPIT has become not only a gateway for Chinese companies to gain international access but also a platform for foreign companies to enter China’s market.

The organisation’s business scope covers exhibitions, international relations, economic information, and legal affairs. It is authorized by the government to ratify, administrate and supervise whole country’s organization of and participation in international trade fairs and exhibition. CCPIT is a member of the Bureau of International Expositions (B.I.E.) and the Union des Foires Inernational (UFI).

CCPIT has established close relations with more than 200 chambers of commerce, industry bodies and trade promotion organizations around the world. It also represents China in International Chamber of Commerce (ICC) and is a member of many other international organizations such the Pacific Basin Economic Council (PBEC).

CCPIT provides legal services including intellectual property rights (IPR) agency and alternative dispute resolutions (ADR). China International Economic and Trade Arbitration Commission (CIETAC) and China International Maritime Arbitration Commission (CIMAC) are renowned arbitration centres.

CCPIT has a series of publications including market reports, newspapers and magazines.

The key to the success of AUTO China is the quality of the circulation database, which is provided on an exclusive basis to Sovereign Publications Limited by the Chinese Council For The Promotion Of International Trade (CCPIT). The projected readership of over 60,000 senior executives and technical personnel (Publisher’s Survey), covers all OEMs and Tier 1 suppliers as well as leading Tier 2 suppliers in China. In addition, copies will be sent to all key government officials responsible for the automotive sector in China.

The readership includes:

CEOs/ Presidents/ Vice Presidents Technical Directors Chief Engineers Purchasing Directors Product Development Engineers Heads of Advanced Engineering Programme Managers

Production & Manufacturing Directors Heads of Manufacturing Engineering Heads of Design Senior Design Engineers R&D Directors QC/ QA Directors Testing Engineers

Guaranteed minimum circulation: 10,000 copies.

Michael Scarlett edits AUTO China. A technical motoring journalist and author, Michael originally trained and worked in aircraft (Hawker Aircraft) as a mechanical/production engineer, moving into the motor racing construction industry (Cooper, Brabham and Hewland Engineering), before becoming a writer and car tester with Autocar magazine. Freelance since Autocar's change of publisher in the mid 80s, a member of the Car of the Year jury, Technical Editor of Vehicle Engineer magazine, he contributes to the technical automotive press, and has edited various technical motor industry journals.

Past and present editorial contributors to AUTO include:

• Jean Martin Folz – CEO of PSA – Peugeot Citroën
• Franz Fehrenbach - Chairman of the Board of Management of Robert Bosch GmbH
• Michael Gornet – President Global Manufacturing, Renault
• Dr. Norbert Reithofer - Member of BMW Board of Management in Charge of Production
• Kenichi Nagahiro - Senior Chief Engineer, Honda
• Ian Penny - Director of Diesel Engineering, Ricardo Vehicle Engineering
• Richard G Wagoner - President and CEO, General Motors
• Dr. Helmut Panke - Chairman of the Board of Management, BMW AG
• Osamu Sadakata - Chief Engineer, Lexus
• Karl-Heinz Kalbfell - CEO, Alfa Romeo
• Dr. Jean Botti - Chief Technologist, Delphi’s Dynamics, Propulsion and Thermal Innovation Centre
• Hans-Olov Olsson - President and CEO of the Volvo Car Corporation and Anders Kärrberg, Environment Director, Volvo Car Corporation
• Dave Szczupak - Vice President, Powertrain Operations, Ford Motor Company
• Roman Krygier - Group, Vice President, Global Manufacturing and Quality, Ford Motor Company

AUTO China is designed to provide advertisers with qualified responses from new customers through the following mechanisms:

READER REPLY CARD SERVICE

Each copy of AUTO China contains a reply card in Mandarin (Chinese), which readers can fill out to receive more information on advertisers. As part of our service, for a period of 12 months following publication we will:

• Transmit all reader responses to you by fax or email within 24 hours of receiving them, so that you can contact your new potential customers without delay.
• Monitor all responses to ensure you receive only genuine qualified enquiries.
• Send you a summary report of all the responses you have received every quarter so that you can assess the quantity and quality of new business your advertisement has generated.

SEARCH ENGINE MARKETING

The Internet has become the most important tool for finding information quickly. It is therefore essential that your company achieves high search engine rankings because only the first few results returned by a search engine are ever actually visited. To enable your company to achieve the best possible rankings on GOOGLE – the world’s number one search engine – we will work with you to create a 600 word profile, optimised for the search engines, which will appear on the official AUTO China website in Mandarin (Chinese).

All search engine studies have shown that the single most important and reliable method to improve the ranking of your own website is to have links into your site from relevant, highly ranked sites, such as the AUTO China website. Search engine algorithms identify these links, assessing their importance and will reflect this in the subsequent ranking of your website.

To further ensure that you get the maximum amount of targeted traffic to your company’s own website we will:-

	Identify the best combination of keywords for your business and create the relevant <title> and other meta tags based on our research.
	Edit the text of your Profile to ensure the correct balance of keywords for optimal search engine visibility.
	As a high-ranking site, GOOGLE regularly visits the AUTO China website, thus maintaining your highly-ranked presence on their search engine.

Aside from driving more targeted traffic to your website, achieving high search engine rankings provides an extremely powerful and cost-effective method of building brand awareness.

*85% of all Internet searches are conducted through GOOGLE.

DIRECT CLIENT CONTACT

Your advertisement will be strategically placed in a pre-agreed position next to relevant editorial within the publication. As a result, readers will be able to get in touch with you directly using the contact information contained in your advertisement. The precisely targeted circulation ensures that you will receive qualified enquiries from genuine buyers.

• The reader response service in operation for 12 months after publication
• A Search Engine Optimised Company Profile on the official AUTO China website
• A strategically placed advertisement in AUTO China
• A fully guaranteed precisely targeted circulation
• A complimentary copy of AUTO China upon publication
• Full translation of your advertisement and company profile into Mandarin (Chinese)

 

Advertising Rates 4 Colour 2 Colour Black & White Double Page £15,950 £15,500 £14,950 Single Page £8,950 £8,500 £7.950 Half Page £5,950 £5,500 £4,950   Special Positions   Inside Front Cover – Double Page Spread £19,500 Outside Back Cover £17,500 Inside Back Cover – Single Page £11,500 Opposite Foreword £11,500 Opposite Contents Page £10,500 Book Mark – 20 gms per insert £14,495 Loose Leaf Inserts - 20 gms per insert £9,900   Sponsorship   Exclusive Section Sponsors 1st Double Page Spread position in the section Sponsor Logo on Outside Front Cover Sponsor logo on relevant section of publication website with hyperlink back to your own website 500 copies of the book supplied to your HQ upon publication 100 copies of the publication to be mailed to your key customers upon publication 1000 reprints of your editorial and advertisement £29,000		Special Features   8 Page Full Colour £44,850 6 Page Full Colour £34,850 4 Page Full Colour £24,850
		Publication Format A4 Publication Date Summer 2006 Agency Discount 10%