AUTO 2009 Harrison Silverdale Ltd
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OVERVIEW

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The global automotive industry is the world's largest manufacturing industry and is currently worth more than $750 billion US Dollars per annum. Most industry analysts predict that there will be year on year growth between 2005 and 2010, with a massive increase in turnover in the automotive supply industry at both 1st and 2nd tier level.

The factors underpinning this growth include:

With global competition as keen as ever, all OEMs are under increasing pressure to cost effectively produce affordable vehicles with improved ride, handling, safety and convenience characteristics.

Since AUTO was launched, the automotive industry’s most powerful senior executives, designers, engineers and purchasers have used the publication to keep abreast of the latest developments in automotive system, component, and manufacturing technology. The publication draws on the expertise of the worlds leading authorities in automotive engineering, design and manufacturing, and provides readers with an unbiased review of both current and emerging technologies.

Editorial Contributors

Past and present editorial contributors include:

Supporting Organisations

The European Automobile Manufacturers Association (ACEA)The European Automobile Manufacturers Association (ACEA)

The European Automobile Manufacturers Association (ACEA), founded in 1991, represents the interests of the fifteen European car, truck and bus manufacturers at EU level. Its membership consists of the major international automobile companies, working together in an active association to ensure effective communication and negotiation with legislative, commercial, technical, consumer, environmental and other interests. The members of ACEA are competitors in the automobile market place and support free and fair competition as a trade policy and a legal concept. The European automotive industry is key to the strength and competitiveness of Europe. Direct employment in automotive manufacturing amounts to 2.2 million people; indirect employment involves another 10 million jobs. Annually, ACEA members invest € 20 billion in R&D, or 4% of turnover. The ACEA members are BMW Group, DAF Trucks, Daimler, FIAT Group, Ford of Europe, General Motors Europe, Jaguar Land Rover, MAN Nutzfahrzeuge, Porsche, PSA Peugeot Citroën, Renault, Scania, Toyota Motor Europe, Volkswagen and Volvo.

Please visit http://www.acea.be/ for further information.

CLEPA - European Association of Automotive SuppliersCLEPA - European Association of Automotive Suppliers

CLEPA is the European umbrella membership organisation representing the interests of the global automotive supply industry. 80 of the world's most prominent suppliers for car parts, systems and modules and 27 National trade associations and European sectoral associations are members of CLEPA, representing more than 3,000 companies, employing more than three million people and covering all products and services within the automotive supply chain.

Based in Brussels, Belgium, CLEPA is recognized as the natural discussion partner by the European Institutions, United Nations and fellow associations (ACEA, JAMA, MEMA, etc).

CLEPA’s aim is to promote, defend and represents the general interests of the motor equipment and parts industry internationally.

To achieve this aim, CLEPA will seek to coordinate views and opinion regarding all the problems facing the industry, both in the technical and the economic fields, to ensure harmonious development of international trade, especially through the lifting of technical barriers.

For further information please visit www.clepa.eu

EPCIA - European Passive Components Industry Association EPCIA - European Passive Components Industry Association

The principal aim of EPCIA is to represent and promote the common interests of the Passive Components Manufacturers active in Europe to ensure an open and transparent market for Passive Components in Europe as part of the global market place.

Passive Components Manufacturers play a key role in the development of the electronics industry and more globally in the development of the e-society in Europe and the rest of the world. Every new function, every new semiconductor, generates new requirements in volume and performance for passive components. Supported by several large companies and a great number of SMEs (small and medium sized enterprises), the passive component industry has accumulated a considerable competence and know-how over the years. For example it has been capable of producing the sophisticated parts required for the European world-leading mobile phone and automotive industries. Electronic systems and equipment, as well as electronic components, are undergoing crucial changes. Increasing performance and miniaturisation are becoming standard requirements, as are decreasing prices. European industry has been able to face up to these challenges successfully.

EPCIA’s main activities:

Please visit http://www.eeca.eu/index.php/epcia_home/en/ for further information.

About SemtaSemta

Semta was among the first organisations to gain its licence as a sector skills council in 2003. We operate in each of the English regions and in Wales, Scotland and Northern Ireland.

The sectors we represent (75,000 companies and a workforce of 2 million)

are: aerospace, automotive, bioscience, electrical, electronics, maintenance, marine, mathematics, mechanical, metals and engineered metal products.

Science, engineering and manufacturing are strategic UK industries.

Our aim

Our aim is to raise the skills levels and competitiveness of our sectors.

Our work

We research and represent employer skills needs to governments and work with those who plan, fund and deliver education and training to raise sector competitiveness.

Every part of the skills agenda is our concern - whether it’s making sure enough suitable college courses are on offer, upskilling on the shop floor or developing managers and leaders.

We also work with businesses of all sizes – from the smallest micro-companies to the largest corporations. We can help practically by signposting the right training and funding.

Our priorities

Research has shaped our priorities which are to:

So our key activities include:

For further information contact Semta on 0845 643 9001, email customerservices@semta.org.uk or visit www.semta.org.uk

Circulation and Readership

The key to the success of AUTO is the quality of the readership, which is projected at over 60,000 senior executives and technical personnel (Publisher’s Survey). The circulation covers all OEMs and Tier 1 suppliers as well as leading Tier 2 suppliers.

The readership includes:

  • CEOs/ Presidents/ Vice Presidents
  • Technical Directors
  • Chief Engineers
  • Purchasing Directors
  • Product Development Engineers
  • Heads of Advanced Engineering
  • Programme Managers
  • Production & Manufacturing Directors
  • Heads of Manufacturing Engineering
  • Heads of Design
  • Senior Design Engineers
  • R&D Directors
  • QC/ QA Directors
  • Testing Engineers

The circulation will also include all member bodies of the International Organisation of Motor Vehicle Manufacturers (OICA).

Guaranteed minimum circulation: 10,000 copies.

Copies of AUTO are distributed in both print and electronic format.

New Customer Enquiries

AUTO is designed to provide advertisers with qualified responses from new customers through the following mechanisms:

READER REPLY CARD SERVICE

Each copy of AUTO contains a reply card, which readers can fill out to receive more information on advertisers. As part of our service, for a period of 12 months following publication we will:

SEARCH ENGINE MARKETING

The Internet has become the most important tool for finding information quickly. It is therefore essential that your company achieves high search engine rankings because only the first few results returned by a search engine are ever actually visited. To enable your company to achieve the best possible rankings on GOOGLE – the world’s number one search engine – we will work with you to create a 600 word Profile, optimised for the search engines, which will appear on the official AUTO website.

All search engine studies have shown that the single most important and reliable method to improve the ranking of your own website is to have links into your site from relevant, highly ranked sites, such as the AUTO website. Search engine algorithms identify these links, assessing their importance and will reflect this in the subsequent ranking of your website.

To further ensure that you get the maximum amount of targeted traffic to your company’s own website we will: -

bullet Identify the best combination of keywords for your business and create the relevant <title> and other meta tags based on our research.
bullet Edit the text of your Profile to ensure the correct balance of keywords for optimal search engine visibility.

As a high-ranking site, GOOGLE regularly visits the AUTO website, thus maintaining your highly ranked presence on their search engine.

Aside from driving more targeted traffic to your website, achieving high search engine rankings provides an extremely powerful and cost-effective method of building brand awareness.

85% of all Internet searches are conducted through GOOGLE.

DIRECT CLIENT CONTACT

Your advertisement will be strategically placed in a pre-agreed position next to relevant editorial within the publication. As a result, readers will be able to get in touch with you directly using the contact information contained in your advertisement. The precisely targeted circulation ensures that you will receive qualified enquiries from genuine buyers.

Advertisement Package

Benefits – Achieve Your Promotional Objectives & Drive Sales

Advertising in AUTO 2008 has become a key component in many companies’ promotional campaigns because of the extended reach and frequency the publication provides.

The carefully targeted circulation, high levels of ‘pass along readership’ and the fact that people read and refer back to the publication for many months after it is first issued means that your message will make multiple impressions on your target market.

Aside from providing advertisers with direct response and measurable rates of return, participating in the publication can also enable you to achieve other key promotional objectives, which will enable you to achieve more sales.

We can help you:

 

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