AVENT is the UK’s leading baby feeding range and the world’s fastest growing mother & babycare brand. Launched in 1984, AVENT has become synonymous with excellence in design and performance across a wide range of products now used by mothers and babies in more than 60 countries.

AVENT aims to give babies the very best start in life whether it’s helping breast feeding mothers to breast feed longer or ensuring that bottle fed babies are getting the next best thing to the breast. AVENT is the only feeding system in the world specially designed so that mother and baby can switch easily between breast and bottle feeding, breast milk and formula.

The AVENT ISIS Breast Pump, designated a Millennium product for the positive difference it has made to people’s lives, also received the Queen’s Award for Innovation in 2000. Two patented innovations incorporated in the pump’s revolutionary design have meant that ISIS has helped many hundreds of thousands of women around the world to continue giving breast milk to their babies, when they might otherwise have abandoned breast feeding. It has given working mothers and mothers with busy lifestyles the reassurance that their baby can continue to receive their breast milk even if they are not personally there to give the feed. And, in clinical trials, ISIS has proven to be as effective as battery or large electric hospital pumps at a fraction of the price and much preferred by mothers for its discreet operation.

Using ISIS mothers can quickly and comfortably express their breast milk into AVENT reusable or disposable bottles for storage in the fridge or freezer. Both types of AVENT bottle use the same breast-shaped teat that mimics the form and function of the breast, allowing a baby to suckle continuously, reducing the risk of colic. The AVENT teat has been clinically proven to help reduce newborn colic

AVENT products are used in hospitals throughout the UK. Many ISIS breast pumps are helping mothers with babies in neonatal units to give their baby the best possible start in life by providing breast milk to those babies too weak or sick to suckle at the breast.

AVENT recognises the importance of health professionals and the work they do with expectant and new mothers. We support the health professionals by providing information and sample products they can use to help mothers decide which product will be most helpful to them. Through personal contact at exhibitions, health professionals have an opportunity to influence the development of our new products, ensuring that ‘good practice’ is always taken into consideration.

In addition to the core range of premium feeding accessories AVENT expertise and flair has been extended to a range of changing bags and a luxurious range of natural skincare products for mothers and babies.
 

For more information about AVENT healthcare initiatives contact Beryl Bartlett, AVENT Healthcare Liaison Manager: beryl_bartlett@cannonavent.com. For further information about AVENT products, a full product brochure or a copy of the AVENT ‘Guide to Breast Feeding Video, call free on 0800 289064 or visit www.avent.com

 

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