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Overview
Please scroll to bottom of page for details of advertisement package
Today’s CEOs are facing increasing challenges in the dynamic and
changing world of business. Responsible for making difficult and crucial
decisions to ensure the growth and prosperity of their corporations, it
is important that they have first class information on which to base
their management decisions. The key issues facing top executives today
require them to have knowledge on a wide range of subjects from
pensions, finance and property to information technology, management
training and outsourcing.
In addition, today’s business leaders need to be constantly kept abreast of
world business developments to ensure they make sound strategic decisions in
securing the future growth of their companies.
CEO TODAY covers a broad range of important topics ranging from trade and
global economic issues to financial, legal and environmental matters. Through
its in-depth analysis and insightful editorial, it brings to senior executives
subjects of vital importance for sound corporate management. Articles written by
key executives who are shaping the future of international business explore the
latest thinking in steering successful companies through challenging times.
EDITORIAL CONTRIBUTORS
Authors who have contributed to CEO TODAY include:
- Heinrich v Pierer, President and CEO, Siemens
- Bill Conner, Chairman, President & CEO, Entrust
- Paul Arlman, Secretary General, Federation of European Securities
Exchanges
- Martin Goodman, President of the Intellect Board and Director of
Public Sector Businesses, IBM (UK) Ltd
- Goran Ekstrom, President, EURADA (European Association of Development
Agencies)
- John Sharp, CEO, Business Continuity Institute
- William Pedder, CEO, The Inward Investment Group, UK Trade and
Investment
- Martyn Hart, Chairman, National Outsourcing Association
- Sarah Taylor, Deputy Director, Management Consultancies Association
- Jim Matthewman, Senior Partner, Mercer Human Resource Consulting
- Scott McGregor, President and CEO, Semi Conductor Division, Philips
- David Gamble, Executive Director, The Association of Insurance and
Risk Managers (AIRMIC)
- Richard P Palmieri, Chairman of the Board, Commercial Finance
Association
- The Honorable Jim Peterson, Minister of International Trade, Canada
- Tim Caiger, Vice President, Oracle EMEA Facilities and Real Estate
- Stewart Wyte, Director, The Association of Car Fleet Operators
- Adrian Medd, Chairman, The Federation of Overseas Property
Developers, Agents and Consultants (FOPDAC)
- James A Fetgatter, Chief Executive, The Association for Foreign
Investors in Real Estate (AFIRE)
Current Issue
Please click below to read
the articles from our current issue of CEO TODAY
- Foreword
Ian Mills, Senior Partner, PKF (UK) LLP
- External Collaboration: An
Indispensable Ingredient for Innovation
Ginni Rometty, Senior Vice President, IBM Global Business Services
- Leadership and Transforming an Organisation
Patrick Cescau, Group Chief Executive, Unilever
- Fostering Corporate Community Involvement
Ivan Lewis, Economic Secretary to the Treasury, HM Treasury
- New Developments in Payroll
Institute of Payroll and Pensions Management
- Global Trends in Venture Capital 2006
Survey Report
Deloitte Touche Tohmatsu (DTT)
- Shared Ambitions
Mark Emmett
- Delivering Better Regulations to Supervise
Firms and Markets
John Tiner, CEO, Financial Services Authority (FSA)
- Business Continuity Management
Lyndon Bird, Technical Services Director, Business Continuity Institute
(BCI)
- Standards of Competency in Compliance and
Anti-Money Laundering
Bill Howarth, Chief Executive, International Compliance Association (ICA)
- Risk Management and the Future
Michael Walker, Chairman, Institute of Risk Management
- Emerging Trends in Real Estate - Europe 2006
Report
The Urban Land Institute and PriceWaterhouseCoopers
- In Search of Lost Information - A field
guide to successful investment in Central European real estate markets
Joanna Iwanowska, CEO and Executive Vice President, Central European Real
Estate Associations Network (CEREAN)
- Health and Safety is a Wise Investment
Rob Strange, Chief Executive, the Institution of Occupational Safety and
Health (IOSH)
- Raising Revenue without raising Tax Rates
Karen Francis, Tax Partner, PKF (UK) LLP
- ‘It Couldn’t Happen Here…..’ - dealing with fraud in business
David Dearman, Partner, PKF (UK) LLP
- World Outlook: The Rise of Asia
Professor Norbert Walter, Chief Economist, Deutsche Bank
- Getting Value from your Outsourcing Deal
Frank Casale, CEO, The Outsourcing Institute
- A Key to a Good and Profitable Working Life
Timothy Walker, Former Director General, Health and Safety Executive (HSE)
- Core Business Support
Ian R Fielder, CEO, British Institute of Facilities Management
- Understanding Technology and the Art of Listening to your CIO
Paul Bell, Vice President, Dell Inc
- Global Property Survey
Report by the Royal Institution of Chartered Surveyors (RICS)
- Getting Value from International Property Transactions
Stuart Rogers, Senior Account Executive, Private Client Team, Moneycorp
Circulation and Readership
The key to the success of CEO TODAY is the quality of the readership
which is projected at 60,000 senior decision makers. (Publisher’s
Survey)
CEO TODAY is distributed to CEOs and Senior
Board members within publicly quoted companies and leading privately held
companies. They are the ultimate decision makers on the running of
businesses and one of the highest earning groups in the world.
Copies of
CEO TODAY are distributed in both print and electronic format.
Minimum circulation is 10,000 copies.
The readership includes:
- CEOs
- Managing Directors
- Finance Directors
- HR Directors
- Other Senior Board Members
New Customer Enquiries
CEO TODAY is designed to provide advertisers with qualified
responses from new customers through the following mechanisms:
READER REPLY CARD SERVICE
Each copy of CEO TODAY contains a reply card, which readers
can fill out to receive more information on advertisers. As part of our
service, for a period of 12 months following publication we will:
- Transmit all reader responses to you by fax or email within 24
hours of receiving them, so that you can contact your new potential
customers without delay.
- Monitor all responses to ensure you receive only genuine
qualified enquiries.
- Send you a summary report of all the responses you have received
every quarter so that you can assess the quantity and quality of new
business your advertisement has generated.
- At the end of the period, we will send you every response the
publication has generated even if the responses were not
specifically for your advertisement. As a result, you will be able
to enlarge your database of potential customers and use these
contacts for other marketing initiatives.
SEARCH ENGINE MARKETING
The Internet has become the most important tool for finding information
quickly. It is therefore essential that your company achieves high
search engine rankings because only the first few results returned by a
search engine are ever actually visited. To enable your company to
achieve the best possible rankings on GOOGLE – the world’s number one
search engine – we will work with you to create a 600 word Profile,
optimised for the search engines, which will appear on the official CEO
TODAY website.
All search engine studies have shown that the single most important and
reliable method to improve the ranking of your own website
is to have links into your site from relevant, highly
ranked sites, such as the CEO TODAY website. Search engine
algorithms identify these links, assessing their importance and will
reflect this in the subsequent ranking of your website.
To further ensure that you get the maximum amount of targeted traffic
to your company’s own website we will: -
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Identify the best combination of keywords for your business and
create the relevant <title> and other meta tags based on our
research. |
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Edit the text of your Profile to ensure the correct balance of
keywords for optimal search engine visibility. |
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As a high-ranking site, GOOGLE regularly visits the CEO TODAY website, thus maintaining your highly ranked
presence on their search engine. |
Aside from driving more targeted traffic to your website, achieving high
search engine rankings provides an extremely powerful and cost-effective
method of building brand awareness.
85% of all Internet searches are conducted through GOOGLE.
DIRECT CLIENT CONTACT
Your advertisement will be strategically placed in a pre-agreed position
next to relevant editorial within the publication. As a result, readers
will be able to get in touch with you directly using the contact
information contained in your advertisement. The precisely targeted
circulation ensures that you will receive qualified enquiries from
genuine buyers.
Advertisement Package
- The reader response service in operation for 12 months after
publication
- A Search Engine Optimised Company Profile on the official CEO TODAY website
- A strategically placed advertisement in CEO TODAY
- A fully guaranteed precisely targeted circulation
- A complimentary copy of CEO TODAY upon publication
Advertising Rates
| Advertising Rates |
4 Colour |
2 Colour |
Black & White |
| Double Page |
£13,950 |
£13,500 |
£12,950 |
| Single Page |
£7,950 |
£7,500 |
£6,950 |
| Half Page |
£4,950 |
£4,500 |
£3,950 |
| Special Positions |
|
| Inside Front Cover – Double Page Spread |
£19,500 |
| Outside Back Cover |
£17,500 |
| Inside Back Cover – Single Page |
£11.500 |
| Opposite Foreword |
£11,500 |
| Opposite Contents Page |
£10,500 |
| Book Mark – 20 gms per insert |
£14,495 |
| Loose Leaf Inserts - 20 gms per insert |
£9,900 |
| Sponsorship |
|
Exclusive Section Sponsors
- 1st Double Page Spread position in the
section
- Sponsor Logo on Outside Front Cover
- Sponsor logo on relevant section of
publication website with hyperlink back to your
own website
- 500 copies of the book supplied to your HQ
upon publication
- 100 copies of the publication to be mailed
to your key customers upon publication
- 1000 reprints of your editorial and
advertisement
|
£25,000 |
|
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| Special Features |
|
| 8 Page Full Colour |
£44,850 |
| 6 Page Full Colour |
£34,850 |
| 4 Page Full Colour |
£24,850 |
|
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| Publication Format |
A4 |
| Publication Date |
Summer 2008 |
| Agency Discount |
10% |
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