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Today’s CEOs are facing increasing challenges in the dynamic and changing world of business. Responsible for making difficult and crucial decisions to ensure the growth and prosperity of their corporations, it is important that they have first class information on which to base their management decisions. The key issues facing top executives today require them to have knowledge on a wide range of subjects from pensions, finance and property to information technology, management training and outsourcing.

In addition, today’s business leaders need to be constantly kept abreast of world business developments to ensure they make sound strategic decisions in securing the future growth of their companies.

CEO TODAY covers a broad range of important topics ranging from trade and global economic issues to financial, legal and environmental matters. Through its in-depth analysis and insightful editorial, it brings to senior executives subjects of vital importance for sound corporate management. Articles written by key executives who are shaping the future of international business explore the latest thinking in steering successful companies through challenging times.

Authors who have contributed to CEO TODAY include:

• Heinrich v Pierer, President and CEO, Siemens
• Bill Conner, Chairman, President & CEO, Entrust
• Paul Arlman, Secretary General, Federation of European Securities Exchanges
• Martin Goodman, President of the Intellect Board and Director of Public Sector Businesses, IBM (UK) Ltd
• Goran Ekstrom, President, EURADA (European Association of Development Agencies)
• John Sharp, CEO, Business Continuity Institute
• William Pedder, CEO, The Inward Investment Group, UK Trade and Investment
• Martyn Hart, Chairman, National Outsourcing Association
• Sarah Taylor, Deputy Director, Management Consultancies Association
• Jim Matthewman, Senior Partner, Mercer Human Resource Consulting
• Scott McGregor, President and CEO, Semi Conductor Division, Philips
• David Gamble, Executive Director, The Association of Insurance and Risk Managers (AIRMIC)
• Richard P Palmieri, Chairman of the Board, Commercial Finance Association
• The Honorable Jim Peterson, Minister of International Trade, Canada
• Tim Caiger, Vice President, Oracle EMEA Facilities and Real Estate
• Stewart Wyte, Director, The Association of Car Fleet Operators
• Adrian Medd, Chairman, The Federation of Overseas Property Developers, Agents and Consultants (FOPDAC)
• James A Fetgatter, Chief Executive, The Association for Foreign Investors in Real Estate (AFIRE)

• Foreword
  Ian Mills, Senior Partner, PKF (UK) LLP
• External Collaboration: An Indispensable Ingredient for Innovation
  Ginni Rometty, Senior Vice President, IBM Global Business Services
• Leadership and Transforming an Organisation
  Patrick Cescau, Group Chief Executive, Unilever
• Fostering Corporate Community Involvement
  Ivan Lewis, Economic Secretary to the Treasury, HM Treasury
• New Developments in Payroll
  Institute of Payroll and Pensions Management
• Global Trends in Venture Capital 2006 Survey Report
  Deloitte Touche Tohmatsu (DTT)
• Shared Ambitions
  Mark Emmett
• Delivering Better Regulations to Supervise Firms and Markets
  John Tiner, CEO, Financial Services Authority (FSA)
• Business Continuity Management
  Lyndon Bird, Technical Services Director, Business Continuity Institute (BCI)
• Standards of Competency in Compliance and Anti-Money Laundering
  Bill Howarth, Chief Executive, International Compliance Association (ICA)
• Risk Management and the Future
  Michael Walker, Chairman, Institute of Risk Management
• Emerging Trends in Real Estate - Europe 2006 Report
  The Urban Land Institute and PriceWaterhouseCoopers
• In Search of Lost Information - A field guide to successful investment in Central European real estate markets
  Joanna Iwanowska, CEO and Executive Vice President, Central European Real Estate Associations Network (CEREAN)
• Health and Safety is a Wise Investment
  Rob Strange, Chief Executive, the Institution of Occupational Safety and Health (IOSH)
• Raising Revenue without raising Tax Rates
  Karen Francis, Tax Partner, PKF (UK) LLP
• ‘It Couldn’t Happen Here…..’ - dealing with fraud in business
  David Dearman, Partner, PKF (UK) LLP
• World Outlook: The Rise of Asia
  Professor Norbert Walter, Chief Economist, Deutsche Bank
• Getting Value from your Outsourcing Deal
  Frank Casale, CEO, The Outsourcing Institute
• A Key to a Good and Profitable Working Life
  Timothy Walker, Former Director General, Health and Safety Executive (HSE)
• Core Business Support
  Ian R Fielder, CEO, British Institute of Facilities Management
• Understanding Technology and the Art of Listening to your CIO
  Paul Bell, Vice President, Dell Inc
• Global Property Survey
  Report by the Royal Institution of Chartered Surveyors (RICS)
• Getting Value from International Property Transactions
  Stuart Rogers, Senior Account Executive, Private Client Team, Moneycorp

The key to the success of CEO TODAY is the quality of the readership which is projected at 60,000 senior decision makers. (Publisher’s Survey)

CEO TODAY is distributed to CEOs and Senior Board members within publicly quoted companies and leading privately held companies. They are the ultimate decision makers on the running of businesses and one of the highest earning groups in the world.

Copies of CEO TODAY are distributed in both print and electronic format.

Minimum circulation is 10,000 copies.

The readership includes:

• CEOs
• Managing Directors
• Finance Directors
• HR Directors
• Other Senior Board Members

CEO TODAY is designed to provide advertisers with qualified responses from new customers through the following mechanisms:

READER REPLY CARD SERVICE

Each copy of CEO TODAY contains a reply card, which readers can fill out to receive more information on advertisers. As part of our service, for a period of 12 months following publication we will:

• Transmit all reader responses to you by fax or email within 24 hours of receiving them, so that you can contact your new potential customers without delay.
• Monitor all responses to ensure you receive only genuine qualified enquiries.
• Send you a summary report of all the responses you have received every quarter so that you can assess the quantity and quality of new business your advertisement has generated.
• At the end of the period, we will send you every response the publication has generated even if the responses were not specifically for your advertisement. As a result, you will be able to enlarge your database of potential customers and use these contacts for other marketing initiatives.

SEARCH ENGINE MARKETING

The Internet has become the most important tool for finding information quickly. It is therefore essential that your company achieves high search engine rankings because only the first few results returned by a search engine are ever actually visited. To enable your company to achieve the best possible rankings on GOOGLE – the world’s number one search engine – we will work with you to create a 600 word Profile, optimised for the search engines, which will appear on the official CEO TODAY website.

All search engine studies have shown that the single most important and reliable method to improve the ranking of your own website is to have links into your site from relevant, highly ranked sites, such as the CEO TODAY website. Search engine algorithms identify these links, assessing their importance and will reflect this in the subsequent ranking of your website.

To further ensure that you get the maximum amount of targeted traffic to your company’s own website we will: -

	Identify the best combination of keywords for your business and create the relevant <title> and other meta tags based on our research.
	Edit the text of your Profile to ensure the correct balance of keywords for optimal search engine visibility.
	As a high-ranking site, GOOGLE regularly visits the CEO TODAY website, thus maintaining your highly ranked presence on their search engine.

Aside from driving more targeted traffic to your website, achieving high search engine rankings provides an extremely powerful and cost-effective method of building brand awareness.

85% of all Internet searches are conducted through GOOGLE.

DIRECT CLIENT CONTACT

Your advertisement will be strategically placed in a pre-agreed position next to relevant editorial within the publication. As a result, readers will be able to get in touch with you directly using the contact information contained in your advertisement. The precisely targeted circulation ensures that you will receive qualified enquiries from genuine buyers.

• The reader response service in operation for 12 months after publication
• A Search Engine Optimised Company Profile on the official CEO TODAY website
• A strategically placed advertisement in CEO TODAY
• A fully guaranteed precisely targeted circulation
• A complimentary copy of CEO TODAY upon publication

 

Advertising Rates 4 Colour 2 Colour Black & White Double Page £13,950 £13,500 £12,950 Single Page £7,950 £7,500 £6,950 Half Page £4,950 £4,500 £3,950   Special Positions   Inside Front Cover – Double Page Spread £19,500 Outside Back Cover £17,500 Inside Back Cover – Single Page £11.500 Opposite Foreword £11,500 Opposite Contents Page £10,500 Book Mark – 20 gms per insert £14,495 Loose Leaf Inserts - 20 gms per insert £9,900   Sponsorship   Exclusive Section Sponsors 1st Double Page Spread position in the section Sponsor Logo on Outside Front Cover Sponsor logo on relevant section of publication website with hyperlink back to your own website 500 copies of the book supplied to your HQ upon publication 100 copies of the publication to be mailed to your key customers upon publication 1000 reprints of your editorial and advertisement £25,000		Special Features   8 Page Full Colour £44,850 6 Page Full Colour £34,850 4 Page Full Colour £24,850
		Publication Format A4 Publication Date Summer 2008 Agency Discount 10%

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