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Today’s CEOs are facing increasing challenges in the dynamic and changing world of business. Responsible for making difficult and crucial decisions to ensure the growth and prosperity of their corporations, it is important that they have first class information on which to base their management decisions. The key issues facing top executives today require them to have knowledge on a wide range of subjects from pensions, finance and property to information technology, management training and outsourcing.

In addition, today’s business leaders need to be constantly kept abreast of world business developments to ensure they make sound strategic decisions in securing the future growth of their companies.

CEO TODAY covers a broad range of important topics ranging from trade and global economic issues to financial, legal and environmental matters. Through its in-depth analysis and insightful editorial, it brings to senior executives subjects of vital importance for sound corporate management. Articles written by key executives who are shaping the future of international business explore the latest thinking in steering successful companies through challenging times.

Authors who have contributed to CEO TODAY include:

• Heinrich v Pierer, President and CEO, Siemens
• Bill Conner, Chairman, President & CEO, Entrust
• Paul Arlman, Secretary General, Federation of European Securities Exchanges
• Martin Goodman, President of the Intellect Board and Director of Public Sector Businesses, IBM (UK) Ltd
• Goran Ekstrom, President, EURADA (European Association of Development Agencies)
• John Sharp, CEO, Business Continuity Institute
• William Pedder, CEO, The Inward Investment Group, UK Trade and Investment
• Martyn Hart, Chairman, National Outsourcing Association
• Sarah Taylor, Deputy Director, Management Consultancies Association
• Jim Matthewman, Senior Partner, Mercer Human Resource Consulting
• Scott McGregor, President and CEO, Semi Conductor Division, Philips
• David Gamble, Executive Director, The Association of Insurance and Risk Managers (AIRMIC)
• Richard P Palmieri, Chairman of the Board, Commercial Finance Association
• The Honorable Jim Peterson, Minister of International Trade, Canada
• Tim Caiger, Vice President, Oracle EMEA Facilities and Real Estate
• Stewart Wyte, Director, The Association of Car Fleet Operators
• Adrian Medd, Chairman, The Federation of Overseas Property Developers, Agents and Consultants (FOPDAC)
• James A Fetgatter, Chief Executive, The Association for Foreign Investors in Real Estate (AFIRE)

The Academy for Chief Executives

The Academy for Chief Executives is the leading provider of Experiential Business Learning. It inspires its members to learn from each other, to creatively solve both business and personal issues and to ultimately become great business leaders. Through peer group learning, practical experts, a network of successful business leaders and expert coaching, Academy members are guided on a journey to greater success. They develop and grow their businesses and are inspired to be the best.

Please visit http://www.chiefexecutive.com for further information.

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The British Bankers' Association - BBA

The BBA is the leading association for the UK banking and financial services sector, speaking for 216 banking members from 50 countries on the full range of UK or international banking issues and engaging with 40 associated professional firms.

Collectively providing the full range of services, our member banks make up the world's largest international banking centre, operating some 150 million accounts and contributing £50 billion annually to UK economic growth.

For further information please visit: www.bba.org.uk

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MCA

The MCA was formed in 1956 to represent the consultancy industry to its clients, the media and government. Management consultancy is an increasingly important industry for the UK economy with management consultancy revenues for 2006 estimated at £8bn. MCA members represent around 70% of the UK consulting sector, and work with 90 of the FTSE100 and most government departments.

The key to the success of CEO TODAY is the quality of the readership which is distributed to CEOs and Senior Board members within publicly quoted companies and leading privately held companies. They are the ultimate decision makers on the running of businesses and one of the highest earning groups in the world.

The readership includes:

• CEOs
• Managing Directors
• Finance Directors
• HR Directors
• Other Senior Board Members

Copies of CEO TODAY are distributed in both print and digital format.

Minimum circulation: 10,000 copies.

CEO TODAY is designed to provide advertisers with qualified responses from new customers through the following mechanisms:

READER REPLY CARD SERVICE

Each copy of CEO TODAY contains a reply card, which readers can fill out to receive more information on advertisers. As part of our service, for a period of 12 months following publication we will:

• Transmit all reader responses to you by fax or email within 24 hours of receiving them, so that you can contact your new potential customers without delay.
• Monitor all responses to ensure you receive only genuine qualified enquiries.
• Send you a summary report of all the responses you have received every quarter so that you can assess the quantity and quality of new business your advertisement has generated.
• At the end of the period, we will send you every response the publication has generated even if the responses were not specifically for your advertisement. As a result, you will be able to enlarge your database of potential customers and use these contacts for other marketing initiatives.

SEARCH ENGINE MARKETING

The Internet has become the most important tool for finding information quickly. It is therefore essential that your company achieves high search engine rankings because only the first few results returned by a search engine are ever actually visited. To enable your company to achieve the best possible rankings on GOOGLE – the world’s number one search engine – we will work with you to create a 600 word Profile, optimised for the search engines, which will appear on the official CEO TODAY website.

All search engine studies have shown that the single most important and reliable method to improve the ranking of your own website is to have links into your site from relevant, highly ranked sites, such as the CEO TODAY website. Search engine algorithms identify these links, assessing their importance and will reflect this in the subsequent ranking of your website.

To further ensure that you get the maximum amount of targeted traffic to your company’s own website we will: -

	Identify the best combination of keywords for your business and create the relevant <title> and other meta tags based on our research.
	Edit the text of your Profile to ensure the correct balance of keywords for optimal search engine visibility.
	As a high-ranking site, GOOGLE regularly visits the CEO TODAY website, thus maintaining your highly ranked presence on their search engine.

Aside from driving more targeted traffic to your website, achieving high search engine rankings provides an extremely powerful and cost-effective method of building brand awareness.

85% of all Internet searches are conducted through GOOGLE.

DIRECT CLIENT CONTACT

Your advertisement will be strategically placed in a pre-agreed position next to relevant editorial within the publication. As a result, readers will be able to get in touch with you directly using the contact information contained in your advertisement. The precisely targeted circulation ensures that you will receive qualified enquiries from genuine buyers.

• The reader response service in operation for 12 months after publication
• A Search Engine Optimised Company Profile on the official CEO TODAY website
• A strategically placed advertisement in CEO TODAY
• A fully guaranteed precisely targeted circulation
• A complimentary copy of CEO TODAY upon publication

Benefits – Achieve Your Promotional Objectives & Drive Sales

Advertising in CEO Today has become a key component in many companies’ promotional campaigns because of the extended reach and frequency the publication provides.

The carefully targeted circulation, high levels of ‘pass along readership’ and the fact that people read and refer back to the publication for many months after it is first issued means that your message will make multiple impressions on your target market.

Aside from providing advertisers with direct response and measurable rates of return, participating in the publication can also enable you to achieve other key promotional objectives, which will enable you to achieve more sales.

We can help you:

• Raise awareness of your company and your products and services
• Inform and educate your customers
• Improve brand recognition
• Increase your share of voice in the market
• Create interest in your products
• Trigger a need for your solution
• Show how your product solves a key problem
• Increase traffic to your website
• Achieve high rankings in the search engine results
• Leverage your trade show investments
• Differentiate your products
• Reduce perceived purchase risk
• Explain what level of performance people can expect from your product
• Provide a basis for comparison with competing products/substitute products
• Create a favourable climate for your product
• Reinforce your brand or image
• Reach new markets
• Encourage people to trial your product
• Promote a new or existing product
• Demonstrate the features and benefits of your product
• Show your product as the best alternative in the category
• Ensure your target market gets as much favourable information about your product as possible

 

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