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INVEST IN THE UK
Click on book to view Inward Investment supplement to CEO TODAY
Click to view Inward Investment supplement to CEO TODAY

EXECUTIVE SUMMARY

INVEST IN THE UKAs companies strive to gain strategic advantage, reduce costs and gain access to new geographical markets, setting up new operations in foreign countries is very much at the forefront of today’s boardroom agenda. But successful direct foreign investment initiatives don’t happen overnight and companies need to plan and time their entry carefully to avoid the many - and often unforeseen – pitfalls associated with establishing operations abroad. Success is dependent on working with an array of business partners in the country itself. These will include Government Agencies, Business Consultants, Lawyers, Accountants, Executive Search and Recruitment Firms, Property Developers, Real Estate Companies, Universities, Relocation Companies, and International Schools. It is important that companies select the right location for their business and ensure that the town, city, or region they choose has a first class infrastructure, a skilled and available pool of labour, good communications, competitive operating costs and the right type and availability of commercial property.

INVEST IN THE UK provides working policy boardroom reports on those regions where there is a need for research based information and will assist companies with their decision making processes and equip them to make a successful entry into the UK.

EDITORIAL CONTRIBUTORS

Authors being invited to contribute editorial include:

DISTRIBUTION AND READERSHIP

The key to the success of INVEST IN THE UK is the quality of the readership, which is projected at 60,000 Senior Decision Makers (Publisher’s Survey).

INVEST IN THE UK is distributed on a strictly controlled circulation basis and the readership includes CEOs and Senior Board Members within both public and leading privately held companies. They are the ultimate decision makers on the running of businesses and are responsible for formulating and implementing short and long-term business strategies. Due to the nature of their positions, they rely heavily on concise business information to assist them in their decision-making processes. INVEST IN THE UK provides them with the information required to effectively make corporate relocation and site selection decisions, thereby saving them valuable executive time and resources.

INVEST IN THE UKThe readership includes:

Copies of INVEST IN THE UK are distributed in both print and digital format.

Minimum circulation: 10,000 copies.

NEW CUSTOMER ENQUIRIES

INVEST IN THE UK is designed to provide advertisers with qualified responses from new customers through the following mechanisms:

READER REPLY CARD SERVICE

Each copy of INVEST IN THE UK contains a reply card, which readers can fill out to receive more information on advertisers. As part of our service, for a period of 12 months following publication we will:

SEARCH ENGINE MARKETING

The Internet has become the most important tool for finding information quickly. It is therefore essential that your company achieves high search engine rankings because only the first few results returned by a search engine are ever actually visited. To enable your company to achieve the best possible rankings on GOOGLE – the world’s number one search engine – we will work with you to create a 600 word Profile, optimised for the search engines, which will appear on the official INVEST IN THE UK website.

All search engine studies have shown that the single most important and reliable method to improve the ranking of your own website is to have links into your site from relevant, highly ranked sites, such as the INVEST IN THE UK website. Search engine algorithms identify these links, assessing their importance and will reflect this in the subsequent ranking of your website.

To further ensure that you get the maximum amount of targeted traffic to your company’s own website we will: -

Aside from driving more targeted traffic to your website, achieving high search engine rankings provides an extremely powerful and cost-effective method of building brand awareness.

85% of all Internet searches are conducted through GOOGLE.

DIRECT CLIENT CONTACT

Your advertisement will be strategically placed in a pre-agreed position next to relevant editorial within the publication. As a result, readers will be able to get in touch with you directly using the contact information contained in your advertisement. The precisely targeted circulation ensures that you will receive qualified enquiries from genuine buyers.

ADVERTISEMENT PACKAGE

 

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