An Official CEO TODAY Supplement

Today’s CEOs are facing increasing challenges in the dynamic and changing world of commerce. Their responsibility for making difficult and crucial decisions in the business world makes them the most influential and powerful category of individuals. The common link among these individuals is their business acumen and the one feature they share is their high level of disposable income, giving them great spending power. These key individuals can be seen at the most prestigious events, wear the finest clothes, labels and jewellery and visit the most exotic locations.

CEO Lifestyle is the most authoritative and intelligent top-end publication for individuals in the upper echelons of the business world. Created as a bible for lifestyle advancement, it is highly valued by opinion-leading consumers and business leaders. CEO Lifestyle features stunning photography, absorbing stories and unrivalled coverage of the calendar of distinguished social events. The title showcases the latest eagerly anticipated products and acts as a complete guide for the luxury lifestyle.

PKF (UK) LLP is one of the UK’s leading firms of accountants and business advisers and specialises in advising the management of developing private and public businesses. The firm has more than 1,500 partners and staff operating in 23 offices around the country. Principal services include assurance and advisory; consultancy; corporate finance; corporate recovery and insolvency; forensic; and taxation. The firm has particular expertise in advising sectors such as small and medium-sized companies; charities; hotels and leisure; medical; professional partnerships; public sector; property and construction; and technology. The firm’s web site is www.pkf.co.uk. PKF (UK) LLP also offers financial services through its FSA authorised company, PKF Financial Planning Limited. The UK firm is a member of PKF International, a network of independent firms of accountants and business advisers with 430 offices in over 100 countries.

Fine wines / cigars Bespoke Holidays Collectables Spas and resorts VIP Services Sports and Recreation Motoring Yachting Aviation Jewellery and watches Health & fitness Private Banking Leading Fashion trends Gifts

The key to the success of CEO Lifestyle is the quality of the readership, which is projected at 60,000 senior decision makers (Publisher’s Survey).

CEO Lifestyle is distributed to CEOs and Senior Board members within publicly quoted companies and leading privately held companies in Europe. They are the ultimate decision makers on the running of businesses and one of the highest earning groups in the world.

Although the recipients of CEO Lifestyle work for a wide range of companies in various industry sectors, the one thing they have in common is a high level of net disposable income.

Minimum circulation is 10,000 copies.

The readership includes: Chairmen CEOs Managing Directors CFOs/Finance Directors Presidents Other Senior Board Directors

 

CEO Lifestyle is designed to provide advertisers with qualified responses from new customers through the following mechanisms:

READER REPLY CARD SERVICE

Each copy of CEO Lifestyle contains a reply card, which readers can fill out to receive more information on advertisers. As part of our service, for a period of 12 months following publication we will:

• Transmit all reader responses to you by fax or email within 24 hours of receiving them, so that you can contact your new potential customers without delay.
• Monitor all responses to ensure you receive only genuine qualified enquiries.
• Send you a summary report of all the responses you have received every quarter so that you can assess the quantity and quality of new business your advertisement has generated.

SEARCH ENGINE MARKETING

The Internet has become the most important tool for finding information quickly. It is therefore essential that your company achieves high search engine rankings because only the first few results returned by a search engine are ever actually visited. To enable your company to achieve the best possible rankings on GOOGLE – the world’s number one search engine – we will work with you to create a 600 word Profile, optimised for the search engines, which will appear on the official CEO Lifestyle website.

All search engine studies have shown that the single most important and reliable method to improve the ranking of your own website is to have links into your site from relevant, highly ranked sites, such as the CEO Lifestyle website. Search engine algorithms identify these links, assessing their importance and will reflect this in the subsequent ranking of your website.

To further ensure that you get the maximum amount of targeted traffic to your company’s own website we will: -

• Identify the best combination of keywords for your business and create the relevant <title> and other meta tags based on our research.
• Edit the text of your Profile to ensure the correct balance of keywords for optimal search engine visibility.
• As a high-ranking site, GOOGLE regularly visits the CEO Lifestyle website, thus maintaining your highly ranked presence on their search engine.

Aside from driving more targeted traffic to your website, achieving high search engine rankings provides an extremely powerful and cost-effective method of building brand awareness.
85% of all Internet searches are conducted through GOOGLE.

DIRECT CLIENT CONTACT

Your advertisement will be strategically placed in a pre-agreed position next to relevant editorial within the publication. As a result, readers will be able to get in touch with you directly using the contact information contained in your advertisement. The precisely targeted circulation ensures that you will receive qualified enquiries from genuine buyers.

• The reader response service in operation for 12 months after publication
• A Search Engine Optimised Company Profile on the official CEO Lifestyle website
• A strategically placed advertisement in CEO Lifestyle A fully guaranteed precisely targeted circulation
• A complimentary copy of CEO Lifestyle upon publication

 

Advertising Rates 4 Colour 2 Colour Black & White Double Page £13,950 £13,500 £12,950 Single Page £7,950 £7,500 £6,950 Half Page £4,950 £4,500 £3,950   Special Positions   Inside Front Cover – Double Page Spread £19,500 Outside Back Cover £17,500 Inside Back Cover – Single Page £11.500 Opposite Foreword £11,500 Opposite Contents Page £10,500 Book Mark – 20 gms per insert £14,495 Loose Leaf Inserts - 20 gms per insert £9,900   Sponsorship   Exclusive Section Sponsors 1st Double Page Spread position in the section Sponsor Logo on Outside Front Cover Sponsor logo on relevant section of publication website with hyperlink back to your own website 500 copies of the book supplied to your HQ upon publication 100 copies of the publication to be mailed to your key customers upon publication 1000 reprints of your editorial and advertisement £25,000		Special Features   8 Page Full Colour £44,850 6 Page Full Colour £34,850 4 Page Full Colour £24,850
		Publication Format A4 Publication Date Summer 2007 Agency Discount 10%