THE COMMUNICATOR ISSUE ONE

The EACA’s annual Review for the European advertising scene
 

• Foreword
  Commercial communications in the 21st century
  Diane Rienstra Editor of The Communicator

• Preamble
  Advertising in Europe
  Stig G. Carlson Director General,

• New Media
  Successful business models for the new economy
  Dr Richard Lamb Managing Partner of the New Media Consultancy Group

  Challenges for the advertising supply chain
  Dr Brian Blunden OBE Chair of the International Electronic Publishing Research Centre (IEPRC)

  Media brands in a digital age
  Paul Maglione Senior Vice President, Marketing and News Networks, Turner Broadcasting System Europe

• The Regulatory Framework
  A liberal regulatory framework for online advertising in the EU
  Partner Mark Kightlinger and Associate Stephan G. Jaggi in the Brussels office of Covington & Burling, an international  law firm

  Self-regulation in the year 2000
  World Federation of Advertisers, Brussels

  Self-regulation in the new millennium
  Dr Oliver Gray Director General of The European Advertising Standards Association (EASA)

  Self-regulation – building on past successes
  Steven Ballinger from the Advertising Standards Authority in the UK

  IT - the key to a competitive Europe
  Erkki Liikanen European Commissioner for Enterprise and the Information Society

• The US Perspective
  Emerging legal issues
  David Watkiss and Brett DelPorto attorneys at Ballard Spahr Andrews & Ingersoll, Salt Lake City, Utah

• Education of professionals
  Educating and training people - the key to our future success
  David Royston-Lee Chief Executive of the Communication, Advertising and Marketing Education Foundation Ltd

  Upgrading communications to a profession
  Xavier Oliver President of the European Association of Communications Agencies and President/CEO of BBDO, Spain

  Tailfins, shampoos & dinosaurs - advertising across cultures in the new millennium
  Brian Howe Managing Director of the Jacaranda Group

• The Winners Are....
  Effective advertising, the new old name of the advertising game
  EFFIE awards

• Children and advertising
  Children and advertising - issues and research
  Dr Jeffrey Goldstein Ph.D., Department of Social & Organizational Psychology at the University of Utrecht in the Netherlands

• Consumer issues in the 21st century
  Database marketing & consumer intimacy in the e-commerce era
  Alastair Tempest Director General of FEDMA, Brussels

  The consumer is king
  Michael Longhurst Vice-President, European Business Development at McCann-Erickson Europe

• Brand building
  Addressing moral dilemmas in sports sponsorship
  Andy Korman of Townleys sports lawyers

  Sponsorship's continued growth
  Nigel Currie Director of the European Sponsorship Consultants Association (ESCA)

  Selling in cyberspace - why brands will rule
  Richard J. Semenik Ph.D., Professor of Marketing at the Eccles School, University of Utah

  Going global - the real crisis in our industry
  Simon Anholt Chairman and Founder of World Writers

  Creating a visual identity
  Anne Leemans Founder of Fontana Identity & Design

• Case Studies
  Magic and imagination create loyalty and goodwill
  Jos Krützmann, OgilvyOne

  'We needed an earthquake...'
  Bartle Bogle Hegarty

  Satisfying a demanding young target audience
  Bartle Bogle Hegarty

  Marketing positive health med style
  Bartle Bogle Hegarty

  Unravelling the fashion market: Novaceta
  Brian Calloway, Executive Director of BBN, The Multicultural Agency

  Eaton Automotive - driving the car market
  Brian Calloway, Executive Director of BBN, The Multicultural Agency

  Squeezing the liberalised energy market: ABB Energy Informationn Systems
  Brian Calloway, Executive Director of BBN, The Multicultural Agency

  Innovative strategy for Fujifilm
  Milano AD

  Gloval and local clients in local and global markets
  Katy Stanlake, London IN Manager

• Corporate Reputation
  Advertising helps to make the world go around!
  Bernard Adriaensens Managing Director of the World Federation of Advertisers

  Political marketing - getting to "Yes"
  Quintin Oliver Director of Strategem

  Corporate reputation and the bottom line
  Dominic Lyle European Director of Porter Novelli International

  A new philosophy for the new millennium
  Michal D. Horst Vice-President External Affairs, Philip Morris EU Region Corporate Affairs

• Emerging markets
  Branding in Eastern Europe
  Bernd M Michael Deputy Chairman of Grey Europe and Managing Partner and CEO Grey Middle Europe

  Ten years of advertising in Poland: The Crackfilm Festival
  Martin Gajownik a graduate of the Academy of Economics in Kraków

  Dynamics of the Polish advertising marketing revolution
  Jarek Ziebinski the Managing Director of Leo Burnett Warsaw

  Banking on a coin
  Krzysztof Wytrykowski General Manager and Client Service Director of AM Studio 4 in Poland

  The Czech market
  Petr Kopecký Managing Director MARK/BBDO in Czech Republic