THE COMMUNICATOR ISSUE TWO

The EACA’s annual Review for the European advertising scene

THE COMMUNICATOR is the official Annual Review of the European Association of Communications Agencies (EACA), formerly known as the European Association of Advertising Agencies, which reviews the issues and challenges facing the European advertising industry in the twenty-first century.

The European Association of Communications Agencies, founded in 1959, is the sole central service organisation for the European advertising agency industry. The EACA, located in Brussels, combines the knowledge and input of the membership groups, i.e. the National Advertising Agency Associations, the International Advertising Agencies, and the pan-European Media Agencies. The EACA has close relations, and several joint operation meetings with the European Commission, the Council of Europe, the World Federation of Advertisers (WFA), the European Advertising Standards Alliance (EASA), the European Advertising Tripartite (EAT) and its member organisations, and is a member of the International Advertising Association, (IAA).

THE COMMUNICATOR discusses a wide range of important subjects including the role of activities of EACA, education and training, Effie Awards, management and financial considerations, multi-cultural advertising issues, self regulation electronic media, market research and new advertising markets.

The introduction of new technology has brought about new and exciting ways of communicating. THE COMMUNICATOR addresses the advertising opportunities presented by the digital era and new markets and examines the important strategic role that advertising has to play in the future.

	EDITOR

The Consultant Editor for this official publication is Dianna Rienstra, who has considerable experience in working with the European Commission on a number of projects. These include the editing of various papers and newsletters, project managing important publications and writing major reports and conference proceedings. She has also worked with the World Federation of Advertisers, The International Labour Organisation and Reuter's Foundation as well as a number of leading international companies including Levi Strauss Europe, Philip Morris Institute and Hill and Knowlton International in Brussels.

	CIRCULATION

A minimum of 10,000 copies of THE COMMUNICATOR are distributed on a controlled circulation basis throughout Europe, free of charge as follows:

• Marketing Directors and Media Directors in the leading companies across Europe.
• Senior executives at the EACA's member agencies and associations.

The circulation list for 'The Communicator' is supplied by Target Direct - a BRAD Group service. The individuals on this list are the 10,000 key Pan-European advertising and marketing decision-makers. Names are researched on the basis of executives' responsibility to make advertising and marketing decisions for the largest advertising spenders in Europe.