THE COMMUNICATOR ISSUE TWO

 

The EACA’s annual Review for the European advertising scene
 

• Editor's comment
  The revolution continues to unfold
  Dianna Rienstra, Editor of The Communicator

• Preamble
  From advertising to communication
  EACA President François Tiger (CEO of Euro RSCG Group France and member of the Worldwide Executive Committee)

• Commentary
  Finding our role and expanding our scope
  Stig Carlson, former Executive Director, EACA

• The changing world of advertising

Moving at Internet speed
Anthony Gortiz, President, World Federation of Advertisers

Taking the pulse of the industry
Henning von Vieregge, GWA Germany

Resolving agency conflict fears
Mike Longhurst, McCann-Erickson Europe

• Branding

Protecting your brand
Charlotte Wells, Tarlo Lyons

Turning brands into experiences
Timo Suokko, Contra Group, Finland

The brand is dead, long live the brand
Sandy Dunlop, Alexander Dunlop Ltd., Ireland

A new model for economic growth
Simon Anholt, Director, Cave Anholt, Jonason, US

• New media

  No need to worry, everything remains new!
  Attila Kelemen, Young & Rubicam, UK

  Cross-cultural relationship management in the e-environment
  Bryan Calloway, BBN, The Multicultural Agency

  Measuring audience in the Internet age
  Jan Maagaard, Danish Agencies Association

  A virtual revolution on the pitch
  Jeremy Summers, Townleys sports lawyers

  New technology is revolutionising the sponsorship market
  Roland Giscard d'Estaing, CEO, SponsorClick

• Digital World

Brand building - digital TV or the Internet?
Ross Biggam, Director General, ACT

New challenges and infinite possibilities
Michel Gregoire, European Group of Television Advertising

The new radio
Milagros Mostaza, The Association of European Radios

Fair competition in the digital age
Hervé de Clercq, MayDream/Ad Forum

• Caveat emptor?

  The voice of new consumerism
  Joanne Dober, BEUC, (The European Consumer Association)

  The coronation of consumers: they own the market
  Xavier Oliver, President/CEO of BBDO, Spain

  Finding the right balance
  David Byrne, European Commissioner for Health and Consumer Protection

• The regulatory framework

  UK advertising regulation: a case for reform
  Simon Gallant, IPA

  Making e-Europe a reality
  Erkki Liikanen, European Commissioner for Enterprise and the Information Society

  Liberalisation of online advertising in the EU
  Mark Kightlinger, Stephen Jaggi, Covington & Burling, Brussels

  Unlucky 13?
  Mike Pullen, DLA

• The conscience of industry - self-regulation

Self-regulation in the Czech Republic
Jiri Mikes, ARA, Prague

Taking self-regulation one step further
Jacques Bille, AACC, France

• Children and advertising - just the facts

  Advertising literacy
  Dr. Brian Young, Chair, Advertising Education Forum's Academic Advisory Board

  Children - their health, the food they eat, the advertising they see
  Bob Eagle, UK Advertising Association, Food Advertising Unit

  The kids are all right
  Susanne Schosser, Programme Director, Super RTL

  Media education to avoid social exclusion
  Tytti Isohookana-Asunmaa, Member of the Council of Europe

• On the market

  Leveraging loyalty databases for optimal CRM
  Deborah Pine, Partner and Co-founder, PreVision Marketing

  The relationship between direct marketing and e-commerce
  Dr Richard Semenik, Dean, School of Business, Montana State University

  Addressing an industry-wide data problem
  David Robottom, Director of Business Development, the Direct Marketing Association (UK)

• Socially responsible advertising

  Corporate ethics and globalisation
  Alan Christie, Chair of EBNSC and Vice President of Public Affairs, Levi Strauss Europe

  Communication for a better world
  UN/UNEP, Solange Montillaud-Joyel, Bas de Leeuw

  Social Marketing - the 21st Century Challenge
  Marjorie Thomson, Saatchi & Saatchi, Cause Connection

• Winners

  And the winners are…
  Mary Lee Keane, NY American Marketing Association