Some people think that money given for advertising is thrown into the wind. If you talk to us you will surely accept -

Our agency credo:

Let’s make our clients richer.

The Beginning: Enthusiasm above all

Deya Advertising was founded in 1992 in Sofia as a Bulgarian full service agency. We began working at the dawn of the democratic changes when advertising was just a notion. Since then, the agency has become renowned for its independence and consistency across the whole range of advertising related services.

The Activities: Ideas are valuable - Work increases their value a hundred times

I. Creativity and research

Every successful campaign is based on a great idea.

Every day we face the challenges of the Bulgarian market. While we follow international advertising standards, we always adapt these to meet national requirements. This helps us to create clear messages for the Bulgarian audience. But without facts and figures we would be shooting in the dark. So we advise on campaigns only after gaining in-depth product knowledge and carrying out detailed market analysis.

We believe that every advertising campaign should be part of an overall strategy for enhancing brand image.

II. Exploring new media fields

Since 1996 Deya has owned the rights to manage transport advertising in 18 cities with a population of over 3.9 million. We have been granted a patent for new advertising panels on buses and have introduced a new system for campaign control.

Our billboard network consists of 80 panels all over the country. The construction of our billboards is protected by letters patent.

III. PR activities, promotions and the production of events

Since 1992 Deya has been a partner of Plovdiv International Fair for the participation of Bulgarian companies in Trade Exhibitions.

In 1996 Deya, Bulgarian National TV and Albena resort organised the 6th International Festival for the best TV programmes called Golden Antenna. The festival included, for the first time, the International Market for TV productions, managed and produced by Deya.

In 1996, we also produced, for the first time in Bulgaria, the international contest - Best Model of the World. The event was shown live in prime time and reached the remarkable rating of 32%!

New Challenges

In August 1999 Deya won the competition to be the advertising agency to organise the campaign for the promotion of Bulgaria in the International Exhibition - EXPO 2000 Hanover, Germany.

Deya has been a member of IAA since 1996. In 1999 we offered to become a main partner in the Bulgarian section of IAA, for the world campaign, Give a Kid a Hand, which started in November and will continue to the end of the year 2000.

The Team: Meet New Friends

We are 16 young ambitious professionals, experienced in different media with university degrees in marketing, economics and philology.

Our major clients for 1998-1999 include:-

Biochim Trade Bank
Plovdiv International Fair
Central Co-operative Bank
Florina - natural juices
Albena - resort
Vidima Ideal /a company of Ideal Standard USA/
Ideal Standard Bulgaria
Juniordent (Dental clinic)
INTERPRED - World Trade Centre
GiTy - cable system
Ford - MOTO PFOHE EOOD - Bulgaria
Mc Donald’s
Castrol
AGIP
Life Style
KFC
Harley Davidson
Bosch
Hugo Boss
Escada
Betty Barkley
Cherruti