HISTORY

Almost 9 years of excellence!

EURAPEL, founded in September 1991, is a full service advertising agency with headquarters in Sofia, Bulgaria. Since inception, we have won the confidence of our Bulgarian and foreign clients through our effective work in the advertising sphere. This is borne out by the long-term business relationships we have forged with our core group of clients.

EURAPEL has won a number of awards including:

• Award for the original presentation of advertising products at "AdvertisingExpo’96"
• Award for the artistic three-dimensional staging of the advertising promotional area at "AdvertisingExpo’97".

At the beginning of 1999, EURAPEL became a member of the Bulgarian Association of Advertising Agencies.

STRUCTURE

• Account department.

• Creative department.

• Marketing department.

• Media planning and buying department.

• Promotions and implementation of participation in fairs and exhibitions.

• Production department.

• printing house.
• production and installation of outdoor advertising.
• audio, video, TV production-studio "VIRTUAL".
• representative offices of GMUND paper (Germany) and ABEX Display Systems (USA).

MAIN ACTIVITIES

Marketing communications

Creativity, research and detailed analysis. Strategic planning of communication mix. Basic elements:

• target audience and demographics.
• communication objectives.
• message.
• communication channels.
• budget allocation.
• control and evaluation of effectiveness.

Media planning and execution

Based on precise objectives, the media plan provides information on:

• coverage frequency and GPRs needed.
• the right media mix – evaluations on CPM basis.
• evaluation on a qualitative basis for each medium (television, radio, magazines, newspapers, outdoor, direct mail).
  • consideration of competitive media mix.
  • timing and scheduling.
• media budget allocation.

Precise execution is achieved because of our close relationships with national and regional media.

Promotion

EURAPEL uses promotion as a powerful marketing tool for:

• introducing new products to the market.
• increasing sales.
• increasing distribution.

The agency’s promotional skills include:-

• screenplays.
• audio production.
• video production.
• interior and exterior design, illumination and decoration.
• make up and costumes.
• casting.

Public relations

EURAPEL undertakes public relations work assignments to promote a favourable image for our clients’ activities.

The PR department measures the audience’s attitude towards our clients’ organisations and disseminates information to create a positive public image.

PRODUCTION

Printing house

The agency uses the complete range of different printing techniques. (offset, stamp, silk-screen, ink-jet, etc.)

Since 1996, EURAPEL has been a representative of the German paper factory GMUND – Tragensee – manufacturers of high quality papers and cardboard.

Production and installation of exterior and interior advertising materials

EURAPEL operates under the trade mark R.O.K. for these activities. The department is equipped with a cutting plotter, wide-format printer and studio for the production and installation of:

• Outdoor advertising: car prints, shop window prints and board prints made from reflecting, transparent, glazed or matt foil, lighting boxes, three-dimensional signs and friezes, neon signs, billboards, signboards and letters made of brass or white metal, flags and blinds, kinetic and macro advertising.
• Interior advertising: relief prints, colour posters, decoration on different surfaces.
• Construction and mounting of stands and modules for fairs and exhibitions. Since 1999, EURAPEL has been an official representative and distributor for ABEX Europe Ltd. (Representative office for ABEX Display Systems USA –quality manufacturer of demonstration kits and panels for exhibitions and showrooms).

Text editing, pre-press and computer animation studio

The studio performs editing of the whole range of printed advertisements – posters, brochures, catalogues, folders and billboards. It also handles every kind of press advertisement.

EURAPEL owns all the resources necessary to produce 2D and 3D animations and cartoons, appropriate for billboards and advertising spots. The studio was involved in the design of the first Bulgarian computer strategy game.

We also design web sites and provide Internet access for our clients. One of EURAPEL’s latest services involves multimedia designing.

Promotion and implementation of fairs and exhibitions department

The potential for EURAPEL to organise promotions is almost unlimited in terms of administration and creativity. Our staff are involved in all aspects including planning, audio and video presentations, decoration, illumination, cast selection and instruction, make-up and costumes and catering.

Audio, video and TV production

These activities are operated through VIRTUAL studios, a separate trade mark of EURAPEL.

Audio

The studio is equipped with the latest generation of software and hardware. Programmers and professional musicians work together to achieve the best result for our clients. EURAPEL’s Audio studio VIRTUAL produces radio spots and special musical compositions in line with the style requirements of our clients. The studio works with all the popular recording formats.

Video

The studio is based on DPS Velocity and DPS Perception, which allows the manufacturing of high quality video products. We work with the whole range of video formats. We can offer our clients BETACAM SP, DV and DVC Pro cameras. EURAPEL’s Video studio VIRTUAL operates to the technological requirements of the Bulgarian National Television. In addition to our own video production, we can offer our clients the following options: Bulgarian adaptation of foreign clips, mixing and inserting additional images and symbols and many other video services.

TV production

Using the technical resources of it’s audio and video studio, EURAPEL has created two TV programmes. The studio has recorded and assembled many musical clips for a wide range of performers. Also, we have recorded a number of documentary films and cartoon series and many other TV programmes.

Multimedia and interactive applications designing studio

Although this is brand new sphere of activity for VIRTUAL studios, there are already numerous projects in hand based on Multimedia, disk and other related activities.