OVERVIEW

With nearly 40% of UK GP’s time being taken up by patients with minor ailments which could be effectively treated by a pharmacy, the Government and the National Health Service (NHS) are committed to promoting self care and improving consumer access to over the counter (OTC) medicines.

At grass roots level, GPs recognise that in order to meet their performance targets and play their part in the NHS plan, they must empower their patients to manage their own health and well-being. As a result consumer demand for healthcare and nutritional products in the UK is growing rapidly.

will take the form of a promotional chequebook comprising full colour, high quality, detachable, response orientated redeemable vouchers and has been designed to provide a unique link between the increasingly health conscious British public and suppliers of non-prescription medicines and self-care products.

With a wide range of special offers and benefits including competitions, free incentives and discount vouchers will be of tremendous value to the health conscious consumer and will present advertisers with a unique opportunity to promote their products to this valuable audience, build brand loyalty and achieve above-industry average redemption rates and response.

This innovative and highly targeted direct response voucher book will be circulated to GP surgeries in the UK and made available to patients with families.

Guaranteed minimum annual circulation: 500,000 copies.
 

		NATIONAL ASSOCIATION OF PRIMARY CARE (NAPC)

is being published in association with the NAPC and will be distributed with their official publication – The NAPC Review – ensuring distribution to all GP Surgeries in the UK.

The NAPC is a non-political, non profit-making membership organisation that represents and supports the interests of all primary health care professionals and organisations.

The NAPC represents and negotiates Primary Care Groups’ interests with central Government and other political parties. In addition to working with the NHS Executive, the Secretary of State and the Chief Medical Officer, members' interests are represented on many national working groups, which provide opportunities for creating and shaping policies.

		SOVEREIGN PUBLICATIONS

Sovereign Publications specialises in publishing books and magazines under contract to trade, professional and government bodies on an international basis.

With a management team whose experience spans the last 25 years, the company is dedicated to the pursuit of excellence in the quality of its published products and the service it provides to its institutional and commercial clients.

Sovereign Publications together with has launched the official Managing Your Own Health and Well-Being website. This can be found at www.family-health-cheques.co.uk.

With information on the self-treatment and prevention of the most common minor health problems, the website will be an invaluable resource for people who want to manage their own health and well-being.

Drawing on the expertise of UK healthcare professionals Managing Your Own Health and Well-Being will provide advice on a variety of everyday health problems and will include information on areas such as:

If you are a UK Healthcare Professional and would like to help to empower the British public to manage their own health and well-being by providing information for the site please email Leslie Paine OBE at lesliepaine@sovereign-publications.com

		MARKETING PACKAGE

• A full colour detachable voucher within .
• A full colour printable voucher on the official – Managing Your Health and Well-Being website.
• A fully guaranteed precisely targeted circulation of 500,000 copies annually.
• A complimentary copy of upon publication.

		SPECIFICATION

	March 2005 Edition – 250,000 copies
	August 2005 Edition – 250,000 copies
	March 2005 & August 2005 Editions – 500,000 copies
	PUBLICATION FORMAT A6
	PUBLICATION DATES March 2005 & August 2005
	AGENCY DISCOUNT 10%