FINANCE TODAY ISSUE EIGHT

 

Today's Finance Directors are the pivotal executives for dynamic companies. They work more closely with CEOs than any other Board member and their responsibilities extend far beyond traditional financial management. Finance Directors make full use of new business tools and technologies and have responsibility for a wide range of high value purchasing decisions, from IT systems and software to relocation and outsourcing.

To carry out their role effectively, it is vital that Finance Directors have available to them accurate and up-to date information from leading commentators and business leaders. As the most influential and informative review for Finance Directors and senior Accountants in business, Finance Today is highly regarded for its in-depth analysis and searching editorial perspective on a broad range of subjects of critical importance to sound business management.

Finance Today has received wide acclaim from the Finance Directors and senior financial managers of leading companies for meeting the demand for high quality, incisive financial direction and business decisions.

Published in A4 format and printed on high quality paper, Finance Today contains a series of articles contributed by leading figures throughout industry and the accountancy profession. The articles cover the wide range of subjects with which Finance Directors and other senior financial personnel are involved including Financial Management, Information Technology, Insurance, Treasury etc. Particular emphasis will be placed on new technologies and techniques and how these can assist in creating opportunities for growth.

Authors that have been invited to contribute to this edition of FINANCE TODAY include:

• Cristian Arias, Finance Director, Nokia
• Scott Davis, Chairman and CEO, UPS
• Ian Dyson, Group Finance Director, Marks&Spencer
• Jonathan Chadwick, SVP & Corporate Controller, Cisco
• Peter Jeffrey, Head of the European Securitisation Group, PricewaterhouseCoopers LLP
• Robert Hingley, Director General, The Panel on Takeovers and Mergers
• Peter Andrews, Head of Economics and Market Regulation, Financial Services Authority
• Sir David Tweedie, Chairman, The International Accounting Standards Board
• Richard Fleck, The Auditing Practices Board, Financial Reporting Council
• Alexander Wiedow, Director, Indirect Taxation and Tax Administration, European Commission
• Jim Tobin, Leader, Global Tax Services, Ernst&Young
• Nigel Peaple, Policy director, National Association of Pension Funds
• Rt Mike O'Brien MP, Minister of State for Pensions Reform
• Margaret Knights, Policy Advisor, HMRC
• Aidan Brennan, Head of Risk Advisory Services, KPMG
• Michael Rasmussen, Vice President, Risk and Compliance Research, Forrester Research
• Steve Mar, Senior Director of IT Audit, Microsoft
• Andy Bryant, Chief Financial and Enterprise Services Officer, Intel
• Sam Silvers, Principal, Global Practice Leader, CFO Services, Deloitte Consulting
• Ms Julie Jenner, Chairman, The Association of Car Fleet Operators, and Fleet Services Director, GE Commercial Finance

The key to the success of Finance Today is the quality of the readership which is projected at 60,000 senior decision makers. (Publisher’s Survey)

Finance Today is distributed to Finance Directors and other senior Financial Managers within publicly quoted companies and leading privately held companies.

The readership includes:

• Group Finance Directors
• CFOs
• Financial Controllers
• Business Unit Finance Directors
• Other Senior Financial Managers

Copies of Finance Today are distributed in both print and electronic format.

Guaranteed minimum circulation 10,000 copies.

Finance Today is designed to provide advertisers with qualified responses from new customers through the following mechanisms:

READER REPLY CARD SERVICE

Each copy of Finance Today contains a reply card, which readers can fill out to receive more information on advertisers. As part of our service, for a period of 12 months following publication we will:

• Transmit all reader responses to you by fax or email within 24 hours of receiving them, so that you can contact your new potential customers without delay.
• Monitor all responses to ensure you receive only genuine qualified enquiries.
• Send you a summary report of all the responses you have received every quarter so that you can assess the quantity and quality of new business your advertisement has generated.
• At the end of the period, we will send you every response the publication has generated even if the responses were not specifically for your advertisement. As a result, you will be able to enlarge your database of potential customers and use these contacts for other marketing initiatives.

SEARCH ENGINE MARKETING

The Internet has become the most important tool for finding information quickly. It is therefore essential that your company achieves high search engine rankings because only the first few results returned by a search engine are ever actually visited. To enable your company to achieve the best possible rankings on GOOGLE – the world’s number one search engine – we will work with you to create a 600 word Profile, optimised for the search engines, which will appear on the official Finance Today website.

All search engine studies have shown that the single most important and reliable method to improve the ranking of your own website is to have links into your site from relevant, highly ranked sites, such as the Finance Today website. Search engine algorithms identify these links, assessing their importance and will reflect this in the subsequent ranking of your website.

To further ensure that you get the maximum amount of targeted traffic to your company’s own website we will: -

	Identify the best combination of keywords for your business and create the relevant <title> and other meta tags based on our research.
	Edit the text of your Profile to ensure the correct balance of keywords for optimal search engine visibility.

As a high-ranking site, GOOGLE regularly visits the Finance Today website, thus maintaining your highly ranked presence on their search engine.

Aside from driving more targeted traffic to your website, achieving high search engine rankings provides an extremely powerful and cost-effective method of building brand awareness.

85% of all Internet searches are conducted through GOOGLE.

DIRECT CLIENT CONTACT

Your advertisement will be strategically placed in a pre-agreed position next to relevant editorial within the publication. As a result, readers will be able to get in touch with you directly using the contact information contained in your advertisement. The precisely targeted circulation ensures that you will receive qualified enquiries from genuine buyers.

• The reader response service in operation for 12 months after publication
• A Search Engine Optimised Company Profile on the official Finance Today website
• A strategically placed advertisement in Finance Today
• A fully guaranteed precisely targeted circulation
• A complimentary copy of Finance Today upon publication

 

Advertising Rates 4 Colour 2 Colour Black & White Double Page £13,950 £13,500 £12,950 Single Page £7,950 £7,500 £6.950 Half Page £4,950 £4,500 £3,950   Special Positions   Inside Front Cover – Double Page Spread £19,500 Outside Back Cover £17,500 Inside Back Cover – Single Page £11,500 Opposite Foreword £11,500 Opposite Contents Page £10,500 Book Mark – 20 gms per insert £14,495 Loose Leaf Inserts - 20 gms per insert £9,900   Sponsorship   Exclusive Section Sponsorship comprises: 1st Advertisement position in the section 1200 word Editorial Sponsor Logo on Outside Front Cover and Top Right of section pages Sponsor logo on Finance Today website with hyperlink back to your own website 500 copies of the book supplied to your HQ upon publication 100 copies of the publication to be mailed to your key customers 1000 reprints of your editorial and advertisement A 600 word search engine optimised Product Profile on the official Finance Today website with hyperlink back to your own website Reader Response Service in operation for 12 months following publication £25,000		Special Features   8 Page Full Colour £44,850 6 Page Full Colour £34,850 4 Page Full Colour £24,850
		Publication Format A4 Publication Date Summer 2008