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Hospital Decisions is the only publication, which reaches all major sectors of the European secondary care market. The book is circulated to all individual Public and Private Hospitals including Private Patient Units (PPUs), Hospital Trust Boards and Hospital Pharmacies. Copies are also circulated to The UK Department of Health, The NHS Purchasing & Supply Agency (PASA), NHS Supply Chain and all other European Health Authorities and Agencies.
The key aim of Hospital Decisions is to provide salient information that will help to rationalise the management of pre-qualification data during the procurement process, thereby reducing the administrative burden on Hospital Trust Directors, Clinical Care Professionals and other key decision makers within the European Health Service. The publication is rapidly establishing itself as the single source of uniform supplier information across the public and private sector.
Hospital Decisions, which is distributed only to authorised personnel engaged in Public and Private Hospital purchasing activity and clinical care, is a key resource in the ongoing modernisation of purchasing and supply in the health service. The publication provides healthcare professionals with an unbiased and accurate review of the very latest products and services that will have a direct impact on standards of patient treatment and care, and which are strategically critical.
Deanna Wilson is an award-winning London-based freelance editor and journalist. She has been editor of a number of publications, including Pharmaceutical Visions, for the global pharmaceutical industry, the European Journal of Parenteral Sciences, for the UK Parenteral Society, and Pharmaceutical Marketing, for marketeers in the UK industry. Most recently she has launched Women's Health Today, for Sovereign Publications on behalf of the National Association of Primary Care.
Key opinion leaders who have written for Hospital Decisions to date include:
- Dr David Fluck, Consultant Cardiologist, St Peter’s Hospital, Chertsey, Surrey, UK
- Professor Michel Bertrand, Professor of Cardiology, Lille University, France
- Jennifer L. Bostock and Professor Tonmoy Sharma, Clinical Neuroscience Research Centre, Dartford, Kent, UK
- Dr David Somekh, President-elect, the European Society for Quality in Healthcare (ESQH)
- Rowan Pool, Consultant Orthopaedic Surgeon, The Woking Nuffield Hospital, UK
- Dr Paul Cornes, Consultant Clinical Oncologist, Bristol Haematology and Oncology Centre, UK
- Dr Stephen Ryder, Consultant Hepatologist, Queen’s Medical Centre, Nottingham, UK
- Professor Peter M. Hawkey BSc, DSc, MBBS, MD., FRCPath, Professor of Clinical and Public Health Bacteriology and Honorary Consultant, The Medical School, University of Birmingham, UK and Health Protection Agency, Birmingham Heartlands and Solihull NHS Trust, UK
Hospital Decisions is supported by the NHS Supply Chain, which was set up under a 10-year contract with the Department of Health. The NHS Supply Chain operates as an entity of the NHS Business Services Authority, incorporating the old NHS Logistics and some of the NHS Purchasing and Supply Agency's activities.
Over the course of the contract, the goal is to deliver more savings than the NHS has ever seen.
The key areas covered include theatre/surgical services, medical, food and facilities, as well as the clinical markets in orthopaedics, cardiology, pathology, ophthalmics, renal, dental and resonance imaging. The key services the organisation provides include procurement, logistics, e-commerce, and customer and supplier support.
The idea is to deliver the highest quality products to meet healthcare needs, at the lowest possible cost, all selected in conjunction with the customer, through product councils that assess clinically preferred products in a systematic way.
Hospital Decisions will be charting its progress, as well as that of many other relevant developments. So to learn about how healthcare is moving into the 21st century, look no further than Hospital Decisions.
The key to the success of Hospital Decisions is the quality of the circulation which covers the European secondary care market, both public and private sector.
The distribution includes individual Public and Private Hospitals including Private Patient Units (PPUs), Hospital Trust Boards and Hospital Pharmacies. Copies are also circulated to The UK Department of Health, The NHS Purchasing & Supply Agency, NHS Supply Chain and other European Health Authorities and Agencies.
Copies of Hospital Decisions are distributed in both print and electronic format.
Guaranteed minimum circulation: 10,000 copies.
Hospital Decisions is designed to provide advertisers with qualified responses from new customers through the following mechanisms:
READER REPLY CARD SERVICE
Each copy of Hospital Decisions contains a reply card, which readers can fill out to receive more information on advertisers. As part of our service, for a period of 12 months following publication we will:
- Transmit all reader responses to you by fax or email within 24 hours of receiving them, so that you can contact your new potential customers without delay.
- Monitor all responses to ensure you receive only genuine qualified enquiries.
- Send you a summary report of all the responses you have received every quarter so that you can assess the quantity
SEARCH ENGINE MARKETING
The Internet has become the most important tool for finding information quickly. It is therefore essential that your company achieves high search engine rankings because only the first few results returned by a search engine are ever actually visited. To enable your company to achieve the best possible rankings on GOOGLE – the world’s number one search engine – we will work with you to create a 600 word Profile, optimised for the search engines, which will appear on the official Hospital Decisions website.
All search engine studies have shown that the single most important and reliable method to improve the ranking of your own website is to have links into your site from relevant, highly ranked sites, such as the Hospital Decisions website. Search engine algorithms identify these links, assessing their importance and will reflect this in the subsequent ranking of your website.
To further ensure that you get the maximum amount of targeted traffic to your company’s own website we will: -
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Identify the best combination of keywords for your business and create the relevant <title> and other meta tags based on our research. |
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Edit the text of your Profile to ensure the correct balance of keywords for optimal search engine visibility. |
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As a high-ranking site, GOOGLE regularly visits the Hospital Decisions website, thus maintaining your highly ranked presence on their search engine. |
Aside from driving more targeted traffic to your website, achieving high search engine rankings provides an extremely powerful and cost-effective method of building brand awareness.
DIRECT CLIENT CONTACT
Your advertisement will be strategically placed in a pre-agreed position next to relevant editorial within the publication. As a result, readers will be able to get in touch with you directly using the contact information contained in your advertisement. The precisely targeted circulation ensures that you will receive qualified enquiries from genuine buyers.
- The reader response service in operation for 12 months after publication
- A Search Engine Optimised Company Profile on the official Hospital Decisions website
- A strategically placed advertisement in Hospital Decisions
- A fully guaranteed precisely targeted circulation
- A complimentary copy of Hospital Decisions upon publication
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Supported by the NHS Supply Chain
mail:
webmanager@sovereign-publications.com
Last modified May 05, 2008
Ten Alps Communications Ltd t/a Sovereign Publications
Copyright © 2008 Sovereign Publications