HR Director Today

 

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HR DIRECTOR TODAY
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Overview

The recent economic downturn has resulted in HR reassessing its priorities. Today, organisational performance and improving employee engagement are now at the top of the agenda, according to new research. Employee engagement is a key area, as it will play a major part in driving businesses out of the recession. Over 30 per cent of HR departments have changed their strategy as a result of the economic climate with over half putting less focus on recruitment and almost three-quarters increasing their emphasis on organisational performance. HR Directors will be eager to prevent talent leaving the business for other opportunities as confidence returns to the job market.

Costs are generally under more scrutiny now, so the business case for any HR project has to be clear and business intelligence will be crucial, with many HR departments practicing data mining to make the best possible use of information they carry about employees to forecast trends and enhance business practice.

With management keenly focussed on delivering the best individuals and optimising business performance, the need for succinct and up to date business information to aid decision-making has become paramount. The new strategic focus is identifying, engaging and retaining those employees who are high performers, while more proactively managing any areas of underperformance. HR Director Today covers a wide range of important topics critical to HR decision-making. Through its in-depth analysis and insightful editorial, it brings to senior HR executives subjects of vital importance for sound business management. Articles written by key executives and renowned HR experts explore the latest developments and thinking in human resource and personnel strategy and management. Topics will include amongst others, leadership development and employee retention, HR talent management systems, payroll and pensions, database development, screening, selection and recruitment, training and executive development, appraisal and performance management, healthcare issues, incentives and motivation, employee benefits, communications, language training and employment law.

Editorial Contributors

Authors being invited to contribute editorial include:

Circulation and Readership

The key to the success of HR Director Today is the quality of the readership which is distributed to senior HR decision-making executives in both publicly quoted companies and leading privately held companies.

The Readership includes:

Copies of HR Director Today are distributed in both print and digital format.

New Customer Enquiries

HR Director Today is designed to provide advertisers with qualified responses from new customers through the following mechanisms:

READER REPLY CARD SERVICE

Each copy of HR Director Today contains a reply card, which readers can fill out to receive more information on advertisers. As part of our service, for a period of 12 months following publication we will:

SEARCH ENGINE MARKETING

The Internet has become the most important tool for finding information quickly. It is therefore essential that your company achieves high search engine rankings because only the first few results returned by a search engine are ever actually visited. To enable your company to achieve the best possible rankings on GOOGLE – the world’s number one search engine – we will work with you to create a 600 word Profile, optimised for the search engines, which will appear on the official HR Director Today website.

All search engine studies have shown that the single most important and reliable method to improve the ranking of your own website is to have links into your site from relevant, highly ranked sites, such as the HR Director Today website. Search engine algorithms identify these links, assessing their importance and will reflect this in the subsequent ranking of your website.

To further ensure that you get the maximum amount of targeted traffic to your company’s own website we will: -

Aside from driving more targeted traffic to your website, achieving high search engine rankings provides an extremely powerful and cost-effective method of building brand awareness.

*85% of all Internet searches are conducted through GOOGLE.

DIRECT CLIENT CONTACT

Your advertisement will be strategically placed in a pre-agreed position next to relevant editorial within the publication. As a result, readers will be able to get in touch with you directly using the contact information contained in your advertisement. The precisely targeted circulation ensures that you will receive qualified enquiries from genuine buyers.

Advertisement Package

Benefits - Achieve Your Promotional Objectives & Drive Sales

Advertising in HR Director Today has become a key component in many companies’ promotional campaigns because of the extended reach and frequency the publication provides.

The carefully targeted circulation, high levels of ‘pass along readership’ and the fact that people read and refer back to the publication for many months after it is first issued means that your message will make multiple impressions on your target market.

Aside from providing advertisers with direct response and measurable rates of return, participating in the publication can also enable you to achieve other key promotional objectives, which will enable you to achieve more sales.

We can help you: