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OVERVIEW
Property
is no longer considered an 'alternative
investment' as it is a viable investment
option that offers excellent returns on
initial capital. The growth in buying property
both in the U.K. and overseas for either
investment purposes or as a second holiday
home is at an all time high. Some of the
fastest growing markets include South Africa
and Dubai as well as many of the countries
that became part of the EU in May last year.
At the same time Spain, Portugal, France
and other mature markets continue to attract
international property investors.
Buying
property overseas is a complicated and expensive
business. INTERNATIONAL PROPERTY
will provide purchasers and investors with
detailed knowledge of all the issues that
they need to consider when buying overseas
property. The book will contain articles
written by some of the world's leading experts
in property purchasing and investment and
will cover a broad range of information
on subjects such as banking and finance,
legal matters, where to buy and what to
buy, taxation, surveys and valuations, travel,
transportation, healthcare, education and
schools, communications, interior design
and motoring. Specially commissioned editorial
will provide the reader with practical advice
and valuable insight on everything that
someone buying or investing in a property
overseas would require.
CHOICES
CHOICES are the most innovative
property acquisitions business in the UK.
CHOICES Acquisition Service aims
to assist would-be investors in property
in realizing their ambitions, whether those
ambitions are to buy abroad, build a lettings
property portfolio, find the ideal project
to renovate and live in forever, or just
to buy, develop and sell on for a profit.
Clients benefit from CHOICES information
gathering activities, their extensive experience
in all aspects of property, their collective
bargaining power, plus their careful research,
evaluation and analysis of new opportunities
in the UK and overseas. By offering their
service exclusively on major property portals
like Findaproperty, PropertyFinder and HotProperty,
as well as on their own website at
www.choices.co.uk they have been able
to capture the largest percentage of investors
in this fast growing and high value market
place. Commenting on the arrangement, Simon
Shinerock, the internationally renowned
Chairman of CHOICES, said:
'We are very pleased to be part
of the UK and International Property
Magazine project with Sovereign Publications
and believe this to be a great opportunity
for all businesses interested in selling
to property investors to showcase their
products in print and on our website.'
EDITORIAL CONTRIBUTORS
Past and present editorial contributors
include:
-
Adrian
Moore – Real Estate & Construction Partner
– Baker & McKenzie
- Colin Young – Fund Manager - Old
Mutual
- Dato' Alan Tong – President – The
International Real Estates Federation
- John Howell – Partner – John Howell
& Co.
- Judith Hardt – Secretary General
– European Mortgage Federation
- Mohamed Ali Alabbar – Director General
of the Department of Economic Development
(DED) - Government of Dubai
- Orlin Vladikov – President – National
Real Estates Association
- Stuart Rogers – Moneycorp
- Tom Stevens – President – National
Association of Realtors
CIRCULATION AND READERSHIP
The Key to the success of INTERNATIONAL
PROPERTY is the quality of its readership.
INTERNATIONAL PROPERTY will be
distributed to 10,000 high net worth individuals,
who have a proven interest in purchasing
or investing in property overseas.
Deutsche Bank has also agreed to distribute
books to a select number of clients interested
in purchasing property overseas.
Copies of INTERNATIONAL PROPERTY
are distributed in both print and electronic
format.
Minimum circulation is 10,000 copies.
NEW CUSTOMER ENQUIRIES
INTERNATIONAL PROPERTY is designed
to provide advertisers with qualified responses
from new customers. Our aim is to provide
advertisers with in excess of 300 new customer
enquiries over a 12 month period through
the following mechanisms:
READER REPLY CARD SERVICE
Each copy of INTERNATIONAL PROPERTY
contains a reply card which readers can
fill out to receive more information on
advertisers. As part of our service, for
a period of 12 months following publication
we will:
- Transmit all reader responses to
you by fax or email within 24 hours
of receiving them, so that you can contact
your new potential customers without
delay.
- Monitor all responses to ensure
you receive only genuine qualified enquiries.
- Send you a summary report of all
the responses you have received every
quarter so that you can assess the quantity
and quality of new business your advertisement
has generated.
SEARCH ENGINE MARKETING
Nowadays the Internet is arguably the
most important tool for finding information
quickly. It is therefore essential that
your company achieves high search engine
rankings because only the first few results
returned by a search engine are ever actually
visited. To enable your company to achieve
the best possible rankings on GOOGLE – the
world's number one search engine – we will
work with you to create a 600 word profile,
optimised for the search engines, which
will appear on the official INTERNATIONAL
PROPERTY website.
All search engine studies have shown
that the single most important and reliable
method to improve the ranking of your own
website is to have links into your site
from relevant, highly ranked sites, such
as INTERNATIONAL PROPERTY. Search
engine algorithms identify these links,
assessing their importance and will reflect
this in the subsequent ranking of your website.
To further ensure that you get the
maximum amount of targeted traffic to your
company's own website we will:-
- Identify the best combination of
keywords for your business and create
the relevant <title> and other meta
tags based on our research.
- Edit the text of your Profile to
ensure the correct balance of keywords
for optimal search engine visibility.
- As a high-ranking site, GOOGLE regularly
visits the INTERNATIONAL PROPERTY
website, thus maintaining your highly-ranked
presence on their search engine.
Aside from driving more targeted traffic
to your website, achieving high search engine
rankings provides an extremely powerful
and cost-effective method of building brand
awareness.
85% of all Internet searches are conducted
through GOOGLE.
DIRECT CLIENT CONTACT
Your advertisement will be strategically
placed in a pre-agreed position next to
relevant editorial within the publication.
As a result, readers will be able to get
in touch with you directly using the contact
information contained in your advertisement.
The precisely targeted circulation ensures
that you will receive qualified enquiries
from genuine buyers.
ADVERTISEMENT PACKAGE
- The reader response service in operation
for 12 months after publication
- A Search Engine Optimised Company
Profile on the official INTERNATIONAL
PROPERTY website
- A strategically placed advertisement
in INTERNATIONAL PROPERTY
- A fully guaranteed precisely targeted
circulation
- A complimentary copy of INTERNATIONAL
PROPERTY upon publication
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