INWARD INVESTMENT

Inward Investment is the world’s only bi-annual publication, which is entirely dedicated to addressing the increasingly sophisticated information needs of major corporations who are planning to expand or set up new operations nationally or internationally.

Circulated exclusively to senior executives within leading SMEs and publicly quoted companies, the publication provides corporate executives who are responsible for site selection, facility planning, location analysis and corporate real estate decisions with objective information on the world’s leading business locations.

Each issue of the publication includes in-depth country and regional reports, which include editorial covering areas such as economic development strategy, business climate, labour force analysis, infrastructure, investment climate and incentives. The publication also includes corporate case studies on recent projects and is required reading for companies who are planning to expand or relocate.
 

Sovereign Publications is one of the UK's leading contract publishing companies and specialises in publishing business management journals, technical and scientific books, consumer and lifestyle publications, and online publications, under contract to trade, professional and government bodies, on an international basis.

With a management team whose experience spans the last 33 years, the company is dedicated to the pursuit of excellence in the quality of its publications and the service it provides to both its publishing partners and commercial clients.

By working closely with its publishing partners, each title is tailored to the aims of the organisation concerned. This ensures that publications reflect the standing of the organisations and complement their promotional and marketing strategy among their membership and the industries that they serve.

Commercial clients are able to advertise with the assurance of guaranteed, carefully controlled and highly targeted circulations aimed at their precise target markets. Bonus distributions via internationally recognised publishing partners and at major industry events, paid for subscription based circulations and high quality editorial content ensures that each title is read and referred back to, thereby providing advertisers with a measurable return on their investment.

The key to the success of Inward Investment is the quality of the readership, which is projected at 60,000 Senior Decision Makers (Publisher’s Survey).

Inward Investment is distributed on a strictly controlled circulation basis and the readership includes CEOs and Senior Board Members within leading SMEs and publicly quoted companies. They are the ultimate decision makers on the running of businesses and are responsible for formulating and implementing short and long-term business strategies. Due to the nature of their positions, they rely heavily on concise business information to assist them in their decision-making processes. Inward Investment will provide them with the information required to effectively make corporate relocation and site selection decisions, thereby saving them valuable executive time and resources.

The readership includes:

CEOs Presidents Managing Directors Finance Directors CFOs Corporate Real Estate Directors Directors of Asset Management Facilities Directors

Copies of Inward Investment are distributed in both print and electronic format.

A minimum of 10,000 copies are distributed and additional copies are made available for sale.

Inward Investment is designed to provide advertisers with qualified responses from new customers through the following mechanisms:

READER REPLY CARD SERVICE

Each copy of Inward Investment contains a reply card, which readers can fill out to receive more information on advertisers. As part of our service, for a period of 12 months following publication we will:

• Transmit all reader responses to you by fax or email within 24 hours of receiving them, so that you can contact your new potential customers without delay.
• Monitor all responses to ensure you receive only genuine qualified enquiries.
• Send you a summary report of all the responses you have received every quarter so that you can assess the quantity and quality of new business your advertisement has generated.

SEARCH ENGINE MARKETING

The Internet has become the most important tool for finding information quickly. It is therefore essential that your company achieves high search engine rankings because only the first few results returned by a search engine are ever actually visited. To enable your company to achieve the best possible rankings on GOOGLE – the world’s number one search engine – we will work with you to create a 600 word Profile, optimised for the search engines, which will appear on the official Inward Investment website.

All search engine studies have shown that the single most important and reliable method to improve the ranking of your own website is to have links into your site from relevant, highly ranked sites, such as the Inward Investment website. Search engine algorithms identify these links, assessing their importance and will reflect this in the subsequent ranking of your website.

To further ensure that you get the maximum amount of targeted traffic to your company’s own website we will: -

• Identify the best combination of keywords for your business and create the relevant <title> and other meta tags based on our research.
• Edit the text of your Profile to ensure the correct balance of keywords for optimal search engine visibility.
• As a high-ranking site, GOOGLE regularly visits the Inward Investment website, thus maintaining your highly ranked presence on their search engine.

Aside from driving more targeted traffic to your website, achieving high search engine rankings provides an extremely powerful and cost-effective method of building brand awareness.
85% of all Internet searches are conducted through GOOGLE.

DIRECT CLIENT CONTACT

Your advertisement will be strategically placed in a pre-agreed position next to relevant editorial within the publication. As a result, readers will be able to get in touch with you directly using the contact information contained in your advertisement. The precisely targeted circulation ensures that you will receive qualified enquiries from genuine buyers.

• The reader response service in operation for 12 months after publication
• A Search Engine Optimised Company Profile on the official Inward Investment website
• A strategically placed advertisement in Inward Investment A fully guaranteed precisely targeted circulation
• A complimentary copy of Inward Investment upon publication

 

Advertising Rates 4 Colour 2 Colour Black & White Double Page £13,950 £13,500 £12,950 Single Page £7,950 £7,500 £6.950 Half Page £4,950 £4,500 £3,950   Special Positions   Inside Front Cover – Double Page Spread £19,500 Outside Back Cover £17,500 Inside Back Cover – Single Page £11,500 Opposite Foreword £11,500 Opposite Contents Page £10,500 Book Mark – 20 gms per insert £14,495 Loose Leaf Inserts - 20 gms per insert £9,900   Sponsorship   Exclusive Section Sponsors 1st Double Page Spread position in the section Sponsor Logo on Outside Front Cover Sponsor logo on relevant section of publication website with hyperlink back to your own website 500 copies of the book supplied to your HQ upon publication 100 copies of the publication to be mailed to your key customers upon publication 1000 reprints of your editorial and advertisement £25,000		Special Features   8 Page Full Colour £44,850 6 Page Full Colour £34,850 4 Page Full Colour £24,850
		Publication Format A4 Publication Date Summer 2007 Agency Discount 10%

Click here to obtain a copy of INWARD INVESTMENT