Managing Diabetes in Primary Care An Official Supplement of the National Association of Primary Care Review Published by Sovereign Publications Edited by Leslie Paine OBE

Managing Diabetes In Primary Care is the UK's only bi-annual publication, which is entirely dedicated to diabetes matters within the primary care environment.

Published in response to the ever-increasing requirement for primary care professionals to provide a more effective diabetes prevention, diagnosis and follow-up service, the publication draws on the expertise of leading authorities in the field of diabetes management.

The publication provides GP's, nurses and other primary care professionals with comprehensive information on diagnosis, risk assessment and approaches to treatment and addresses the most common and important diabetes issues encountered in the GP surgery.

With a blend of clinical research papers and in-depth case study articles Managing Diabetes In Primary Care is required reading for all primary care professionals who wish to improve quality of care for patients with diabetes.

The NAPC is a non-political, non profit-making membership organisation that represents and supports the interests of all primary health care professionals and organisations.

The NAPC represents and negotiates Primary Care Groups' interests with central Government and other political parties. In addition to working with the NHS Executive, the Secretary of State and the Chief Medical Officer, members' interests are represented on many national working groups, which provide opportunities for creating and shaping policies.

Leslie Paine OBE, has worked in the NHS for 35 years and was a hospital Chief Executive for 25 years, at Addenbrookes in Cambridge and the Maudsley and Bethlem Royal in London. He is a writer and editor of a number of books on healthcare and has edited several journals and yearbooks including "World Hospitals", "King's Fund News", "British Hospital Management", "Health Service Week" and the annual publication of The International Hospital Federation.

He is a member of the King's Fund Council, the Institute of Health Services Management, the Chartered Institute of Journalists and the Hospital Officers' Club.

Authors who have agreed to contribute editorial include:

• Professor Adrian Bone, University of Brighton – New Developments in Diabetes
• Penny Hunking, Consultant Nutritionist, Energise Nutrition – Diabetes & Nutrition
• Brenda Purnell, Dietetic Lead for Diabetes, Trafford PCTs – National Service Framework for Diabetes
• Vickie Walker, Erewash PCT – Developing a Charter for Diabetes Care
• Diabetes UK – Improving the Lives of People with Diabetes
• Agency for Health Care Research & Quality – Recent Diabetes Research from USA
• Mary Burden, Consultant Nurse, Heart of Birmingham PCT – Making Good Diabetic Care Available to All
• Priya Shah, Pharmaceutical Adviser and Sarita Rakhra, Diabetic Project Manager, Hillingdon PCT – The Diabetes Health Improvement Programme

The key to the success of Managing Diabetes in Primary Care is the quality of the readership, which is projected at 45,000, primary care professionals. (Publisher’s Survey).

Managing Diabetes in Primary Care is distributed on a strictly controlled circulation basis to key decision makers at all UK GP surgeries. Copies are also sent to all Primary Care Trusts, Health Authorities and The NHS Executive.

Copies of Managing Diabetes in Primary Care are distributed in both print and electronic format.

Minimum circulation is 10,000 copies.

The readership includes:

• General Practitioners
• GP Registrars
• Senior Practice Nurses
• District Nurses
• Trust CEOs & Clinicians
• Purchasing Directors

Managing Diabetes in Primary Care is designed to provide advertisers with qualified responses from new customers through the following mechanisms:

READER REPLY CARD SERVICE

Each copy of Managing Diabetes in Primary Care contains a reply card, which readers can fill out to receive more information on advertisers. As part of our service, for a period of 12 months following publication we will:

• Transmit all reader responses to you by fax or email within 24 hours of receiving them, so that you can contact your new potential customers without delay.
• Monitor all responses to ensure you receive only genuine qualified enquiries.
• Send you a summary report of all the responses you have received every quarter so that you can assess the quantity and quality of new business your advertisement has generated.

SEARCH ENGINE MARKETING

The Internet has become the most important tool for finding information quickly. It is therefore essential that your company achieves high search engine rankings because only the first few results returned by a search engine are ever actually visited. To enable your company to achieve the best possible rankings on GOOGLE – the world's number one search engine – we will work with you to create a 600 word profile, optimised for the search engines, which will appear on the official NAPC REVIEW website.

All search engine studies have shown that the single most important and reliable method to improve the ranking of your own website is to have links into your site from relevant, highly ranked sites, such as THE NAPC REVIEW website. Search engine algorithms identify these links, assessing their importance and will reflect this in the subsequent ranking of your website.

To further ensure that you get the maximum amount of targeted traffic to your company's own website we will:-

	Identify the best combination of keywords for your business and create the relevant <title> and other meta tags based on our research.
	Edit the text of your Profile to ensure the correct balance of keywords for optimal search engine visibility.
	As a high-ranking site, GOOGLE regularly visits THE NAPC REVIEW website, thus maintaining your highly-ranked presence on their search engine.

Aside from driving more targeted traffic to your website, achieving high search engine rankings provides an extremely powerful and cost-effective method of building brand awareness.

*85% of all Internet searches are conducted through GOOGLE.

DIRECT CLIENT CONTACT

Your advertisement will be strategically placed in a pre-agreed position next to relevant editorial within the publication. As a result, readers will be able to get in touch with you directly using the contact information contained in your advertisement. The precisely targeted circulation ensures that you will receive qualified enquiries from genuine buyers.

• The reader response service in operation for 12 months after publication
• A Search Engine Optimised Company Profile on the official NAPC REVIEW website
• A strategically placed advertisement in Managing Diabetes in Primary Care
• A fully guaranteed precisely targeted circulation
• A complimentary copy of Managing Diabetes in Primary Care upon publication

 

Advertising Rates 4 Colour 2 Colour Black & White Double Page £13,500 £12,600 £11,900 Single Page £7,900 £7,200 £6,600 Half Page £4,950 £4,500 £3,950   Special Positions   Inside Front Cover – Double Page Spread £19,500 Outside Back Cover £17,500 Inside Back Cover – Single Page £11,500 Opposite Foreword £11,500 Opposite 1st Contents Page £10,500 Opposite 2nd Contents Page £9,500 Opposite 3rd Contents Page £9,000 Book Mark – 20 gms per insert £14,495 Loose Leaf Inserts - 20 gms per insert £9,900   Sponsorship   Exclusive Section Sponsors 1st Double Page Spread position in the section Sponsor Logo on Outside Front Cover Sponsor logo on relevant section of publication website with hyperlink back to your own website 500 copies of the book supplied to your HQ upon publication 100 copies of the publication to be mailed to your key customers upon publication 1000 reprints of your editorial and advertisement £25,000		Special Features   8 Page Full Colour £44,850 6 Page Full Colour £34,850 4 Page Full Colour £24,850
		Publication Format A4

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