Practice Management in Primary Care An Official Supplement of the National Association of Primary Care Review Published by Sovereign Publications Edited by Leslie Paine OBE

Practice Management in Primary Care is the UK's only bi-annual publication which is entirely dedicated to the issues involved in running a GP surgery on a day-to-day basis.

The continually expanding role of the practice manager and the ever-increasing management responsibility of the senior partner has created the need for up to date information on a wide range of new subjects. Practice Management in Primary Care provides advice and expertise from leading professionals whose input is invaluable for those faced with meeting the demands of providing a progressive primary healthcare service.

This publication provides the key management decision makers within the GP surgery setting with comprehensive information on integrating best practice on a pragmatic level, to the benefit of both patients and healthcare workers.

With an editorial blend of research papers and in-depth practical articles, Practice Management in Primary Care is required reading for all primary care professionals who wish to manage their practice more effectively and improve the services available to patients through GP surgeries.

The NAPC is a non-political, non profit-making membership organisation that represents and supports the interests of all primary health care professionals and organisations.

The NAPC represents and negotiates Primary Care Groups’ interests with central Government and other political parties. In addition to working with the NHS Executive, the Secretary of State and the Chief Medical Officer, members' interests are represented on many national working groups, which provide opportunities for creating and shaping policies.

The key to the success of Practice Management in Primary Care is the quality of the readership, which is projected at 45,000 primary care professionals (Publisher's Survey).

Practice Management in Primary Care is distributed on a strictly controlled circulation basis to key decision makers at all GP surgeries. Copies are also sent to all Primary Care Trusts, Health Authorities and The NHS Executive.

Copies of Practice Management in Primary Care are distributed in both print and electronic format.

Minimum circulation is 10,000 copies.

The readership includes:

• Practice Managers
• Senior Partners
• Managing Partners
• General Practitioners
• PCT CEOs
• Purchasing Directors
• Business Managers

Authors who have been invited to contribute editorial for Practice Management in Primary Care include:

• Dr. James Kingland, Chairman of the NAPC, Practice Based Commissioning Review
• Tom Brownlie Chief Executive of the Association of Medical Secretaries, Practice Managers, Administrators and Receptionists
• Gerry McSorley President of the National Council Institute of Healthcare Management
• Ray Wilcox Director of First Practice Management Consultancy
• Kambiz Boomla Chair of the London Medical Committee
• Patrick Chapman Chairman of The Institute of Management Consultancy
• David Bailey President of the Management Consultancies Association
• Eric Anstee Chief Executive of the Institute of Chartered Accountants in England and Wales or Mike Hathorn President of the Institute of Chartered Accountants in Scotland
• Jim Duggan AISMA Member and Director at MW Medical
• Vijay Acharya AISMA Member and Director at Charles Rippin & Turner
• Mr James N Johnson Chairman of The BMA Council
• Dr Mayur Lakhani Chairman of Council of The Royal College of General Practitioners
• Dr Roger Neighbour President of The Royal College of General Practitioners
• Richard Granger Director of IT for NHS

Practice Management in Primary Care is designed to provide advertisers with qualified responses from new customers through the following mechanisms:

READER REPLY CARD SERVICE

Each copy of Practice Management in Primary Care contains a reply card, which readers can fill out to receive more information on advertisers. As part of our service, for a period of 12 months following publication we will:

• Transmit all reader responses to you by fax or email within 24 hours of receiving them, so that you can contact your new potential customers without delay.
• Monitor all responses to ensure you receive only genuine qualified enquiries.
• Send you a summary report of all the responses you have received every quarter so that you can assess the quantity and quality of new business your advertisement has generated.

SEARCH ENGINE MARKETING

The Internet has become the most important tool for finding information quickly. It is therefore essential that your company achieves high search engine rankings because only the first few results returned by a search engine are ever actually visited. To enable your company to achieve the best possible rankings on GOOGLE – the world's number one search engine – we will work with you to create a 600 word profile, optimised for the search engines, which will appear on the official NAPC REVIEW website.

All search engine studies have shown that the single most important and reliable method to improve the ranking of your own website is to have links into your site from relevant, highly ranked sites, such as THE NAPC REVIEW website. Search engine algorithms identify these links, assessing their importance and will reflect this in the subsequent ranking of your website.

To further ensure that you get the maximum amount of targeted traffic to your company's own website we will:-

	Identify the best combination of keywords for your business and create the relevant <title> and other meta tags based on our research.
	Edit the text of your Profile to ensure the correct balance of keywords for optimal search engine visibility.
	As a high-ranking site, GOOGLE regularly visits THE NAPC REVIEW website, thus maintaining your highly-ranked presence on their search engine.

Aside from driving more targeted traffic to your website, achieving high search engine rankings provides an extremely powerful and cost-effective method of building brand awareness.

*85% of all Internet searches are conducted through GOOGLE.

DIRECT CLIENT CONTACT

Your advertisement will be strategically placed in a pre-agreed position next to relevant editorial within the publication. As a result, readers will be able to get in touch with you directly using the contact information contained in your advertisement. The precisely targeted circulation ensures that you will receive qualified enquiries from genuine buyers.

• The reader response service in operation for 12 months after publication
• A Search Engine Optimised Company Profile on the official NAPC REVIEW website
• A strategically placed advertisement in Managing Diabetes in Primary Care
• A fully guaranteed precisely targeted circulation
• A complimentary copy of Managing Diabetes in Primary Care upon publication

 

Advertising Rates 4 Colour 2 Colour Black & White Double Page £13,950 £13,500 £12,950 Single Page £7,950 £7,500 £6,950 Half Page £4,950 £4,500 £3,950   Special Positions   Inside Front Cover – Double Page Spread £19,500 Outside Back Cover £17,500 Inside Back Cover – Single Page £11,500 Opposite Foreword £11,500 Opposite Contents Page £10,500 Book Mark – 20 gms per insert £14,495 Loose Leaf Inserts - 20 gms per insert £9,900   Sponsorship   Exclusive Section Sponsors 1st Double Page Spread position in the section Sponsor Logo on Outside Front Cover Sponsor logo on relevant section of publication website with hyperlink back to your own website 500 copies of the book supplied to your HQ upon publication 100 copies of the publication to be mailed to your key customers upon publication 1000 reprints of your editorial and advertisement £25,000		Special Features   8 Page Full Colour £44,850 6 Page Full Colour £34,850 4 Page Full Colour £24,850
		Publication Format A4