THE NAPC REVIEW An Official Publication of the National Association of Primary Care Edited by Leslie Paine OBE

The NATIONAL ASSOCIATION OF PRIMARY CARE (NAPC), which was established in 1998, is celebrating its 10th Anniversary in 2008. The NAPC was formed as the result of a merger between the National Association of Fundholding Practices (NAFP) and the Association of Independent Multifunds (AIM). The organization, both in its original guise and in its current role, offers support and advice to its members and also holds routine discussions with Ministers for Health and their officials, with a view to influencing policy on the future direction of primary care.

The NAPC believes the future of primary care lies in service redesign, public and patient engagement as well as in the Practice Based Commissioning scheme, which it enthusiastically supports. The Association is heavily involved in meetings with Government to assist in removing some of the barriers to the operation of the scheme, brought about by the reconfiguration of Primary Care Trusts and some of its personalities.

Times are challenging for primary care treatment and yet they present huge opportunities in the future for everyone involved in the U.K healthcare sector. The NAPC welcomes your show of support in celebrating the last 10 years and looks forward to the interesting and dynamic changes ahead.

A special 10th Anniversary Commemorative Edition of THE NAPC REVIEW, an official title of the NAPC, is being published to celebrate this milestone in the history of the NAPC. This unique publication will look back on major changes and advances in primary care treatment over the last 10 years as well as providing health sector management with all they need to know about the primary care-led National Health Service and the most vital issues facing the health sector and the NHS today.

THE NAPC REVIEW is a major platform of communication and forms an important part of the Association's ongoing work in informing, exchanging ideas and uniting medical experts in order to raise the standard of healthcare in the UK . The book is specifically designed to provide decision-makers within the profession with relevant information on the latest developments in clinical care, medical supplies and equipment, pharmaceutical supplies and management and education issues.

Leslie Paine OBE, who is the Editor of THE NAPC REVIEW, has worked in the NHS for 35 years and was a hospital Chief Executive for 25 years, at Addenbrookes in Cambridge and the Maudsley and Bethlem Royal in London. He is a writer and editor of a number of books on healthcare and has edited several journals and yearbooks including "World Hospitals", "Kings Fund News", "British Hospital Management", "Health Service Week" and the annual publication of The International Hospital Federation.

He is a member of the King's Fund Council, the Institute of Health Services Management, Chartered Institute of Journalists and the Hospital Officers' Club

Past and present editorial contributors include:

• David Colin-Thome, National Clinical Director for Primary Care
• Dr Thomas Ulahannan, Consultant Physician,
  Department of Diabetes and Endocrinology, Gloucestershire Royal Hospital
• Keren Down, Director
  Foundation for Assistive Technology
• David Nicholson, Executive Director
  Institute of Optimum Nutrition
• Dr Paul Myers
  British Association of Cosmetic Doctors
• Jackie Stephens-Haynes
  Wound Care Society
• Professor John Wilding, Chairman
  Association for the Study of Obesity
• Louise Diss, Chief Executive Officer
  TOAST
• Bob Ricketts
  Demand-side Reform Department, Department of Health, London
• Professor Trudy Chalder and colleague (joint article)
  Weston Education Centre, King’s College Hospital and Institute of Psychiatry
• Sally Conner
  Ingfield Manor School, SCOPE
• Niall Dickson, Chief Executive
  Kings Fund London
• David Wright
  International Glaucoma Association
• Nicky Cooper
  British Heart Foundation
• Dr Beverly Collett
  British Pain Society
• Professor Philip A Poole-Wilson
  Professor of Cardiology
• W J Ribbans
  Consultant Orthopaedic Surgeon

The key to the success of THE NAPC REVIEW is the quality of the readership, which is projected at 45,000, primary care professionals. (Publisher’s Survey).

THE NAPC REVIEW is distributed on a strictly controlled circulation basis to key decision makers at all UK GP surgeries. Copies are also sent to all Primary Care Trusts, Health Authorities and The NHS Executive

The readership includes:

• General Practitioners
• Heads of Commissioning
• Senior Practice Nurses
• District Nurses
• Trust CEOs & Clinicians
• Purchasing Directors

Copies of THE NAPC REVIEW are distributed in both print and electronic format.

A minimum of 10,000 copies are distributed and additional copies are made available for sale.

THE NAPC REVIEW is designed to provide advertisers with qualified responses from new customers through the following mechanisms:

READER REPLY CARD SERVICE

Each copy of THE NAPC REVIEW contains a reply card, which readers can fill out to receive more information on advertisers. As part of our service, for a period of 12 months following publication we will:

• Transmit all reader responses to you by fax or email within 24 hours of receiving them, so that you can contact your new potential customers without delay.
• Monitor all responses to ensure you receive only genuine qualified enquiries.
• Send you a summary report of all the responses you have received every quarter so that you can assess the quantity and quality of new business your advertisement has generated.

SEARCH ENGINE MARKETING

The Internet has become the most important tool for finding information quickly. It is therefore essential that your company achieves high search engine rankings because only the first few results returned by a search engine are ever actually visited. To enable your company to achieve the best possible rankings on GOOGLE – the world’s number one search engine – we will work with you to create a 600 word Profile, optimised for the search engines, which will appear on the official THE NAPC REVIEW website.

All search engine studies have shown that the single most important and reliable method to improve the ranking of your own website is to have links into your site from relevant, highly ranked sites, such as the THE NAPC REVIEW website. Search engine algorithms identify these links, assessing their importance and will reflect this in the subsequent ranking of your website.

To further ensure that you get the maximum amount of targeted traffic to your company’s own website we will:-

	Identify the best combination of keywords for your business and create the relevant <title> and other meta tags based on our research.
	Edit the text of your Profile to ensure the correct balance of keywords for optimal search engine visibility.
	As a high-ranking site, GOOGLE regularly visits the THE NAPC REVIEW website, thus maintaining your highly-ranked presence on their search engine.

Aside from driving more targeted traffic to your website, achieving high search engine rankings provides an extremely powerful and cost-effective method of building brand awareness.

*85% of all Internet searches are conducted through GOOGLE.

DIRECT CLIENT CONTACT

Your advertisement will be strategically placed in a pre-agreed position next to relevant editorial within the publication. As a result, readers will be able to get in touch with you directly using the contact information contained in your advertisement. The precisely targeted circulation ensures that you will receive qualified enquiries from genuine buyers.

• The reader response service in operation for 12 months after publication
• A Search Engine Optimised Company Profile on the official THE NAPC REVIEW website
• A strategically placed advertisement in THE NAPC REVIEW A fully guaranteed precisely targeted circulation
• A complimentary copy of THE NAPC REVIEW upon publication

 

Advertising Rates 4 Colour 2 Colour Black & White Double Page £13,950 £13,500 £12,950 Single Page £7,950 £7,500 £6,950 Half Page £4,950 £4,500 £3,950   Special Positions   Inside Front Cover – Double Page Spread £19,500 Outside Back Cover £17,500 Inside Back Cover – Single Page £11,500 Opposite Foreword £11,500 Opposite Contents Page £10,500 Book Mark – 20 gms per insert £14,495 Loose Leaf Inserts - 20 gms per insert £9,900   Sponsorship   Exclusive Section Sponsors 1st Double Page Spread position in the section Sponsor Logo on Outside Front Cover Sponsor logo on relevant section of publication website with hyperlink back to your own website 500 copies of the book supplied to your HQ upon publication 100 copies of the publication to be mailed to your key customers upon publication 1000 reprints of your editorial and advertisement £25,000		Special Features   8 Page Full Colour £44,850 6 Page Full Colour £34,850 4 Page Full Colour £24,850
		Publication Format A4 Publication Date Summer 2008

Click here to obtain a copy of THE NAPC REVIEW