Nomen International is a network of brand name consultants established in 1981. Our experience and understanding of brand names, linked with extensive knowledge of all market sectors, ensures that no project is too great or small.

The International network of subsidiaries includes branches in the United Kingdom, France, Germany, Italy, Spain, Portugal, Benelux and Croatia. In addition, the company’s associative partners around the globe enable Nomen to offer a fully comprehensive service in over 100 countries world-wide.

The specialist and efficient brand naming services offered by Nomen International are tailor-made to suit the needs of individual client requirements and cover the following:

• Strategy
• Creation
• Design
• Research
• Corporate identity
• Trademark law

The phrase, ‘No name, no fame’ captures the concept behind Nomen International. A brand name is an investment and a vital part in the process of creating the identity of a new product. Whilst other elements promoting the personality of a brand may change, the name is rarely altered.

• Strategy

Brand portfolio management is a complicated task that requires expertise and a clearly defined strategy. Complex branding issues are dealt with at Nomen International through the range of services we offer, from brand portfolio management and analysis to brand name positioning and developing new brand strategies.

• Creation

A name, tag, moniker or signature is a unique means of identifying someone or something. Therefore the creation of the right name is vital in expressing the identity of a product or service. Throughout the creative process Nomen International involve teams of world-wide specialists in the fields of marketing, research, linguistics, design and trademark law. Using various divisions of the Nomen team the methods applied to a project range from the use of individual human creation, computer software to desk research and brainstorming groups. The unique client feedback process that Nomen International undertakes ensures that the creative brief is continuously refined to encompass all aspects of the client’s requirements.

• Design

What is a name without a design or packaging? In today’s highly competitive market place good logo and packaging design are critical elements within the marketing mix. A high percentage of buying decisions are made at point of purchase, emphasising the need for immediate impact and clarity via visual imagery. In conjunction with a strategic design partner Nomen International can offer design packages to complete and compliment any name development package, including logo design, packaging and re-branding.

• Research

The launch of a new brand is risky business. Companies cannot afford to risk the new product or service failing due to a naming problem. Nomen International’s network of specialists ensures comprehensive tests are made on each potential name, using a unique mix of qualitative and quantitative techniques. These techniques involve focus groups, workshops and discussions, interviews, quantitative evaluation and trend observations.

• Corporate identity

Nomen International offers three corporate identity services – logo design, new identities for mergers and acquisitions, and identities for new ventures. The processes used involve gaining background information into the company, such as management style, company history, reputation, performance and corporate image. Once these factors have been analysed Nomen are in a strong position to apply any number of methods - feedback groups, screening and human / computer creativity - to secure a strong and powerful corporate image.

• Trademark law

Trademark law aims to protect a name against counterfeiting by distinguishing the products and services of one manufacturer or supplier from those of another. Through Legimark, Nomen International’s own trademark legal practice, the company offer trademark clearance, protection and enforcement. This is achieved through a combination of the following services: domain name checking, name watching, identical legal checks and screening, world-wide registration, licensing and assignments, trademark watching and renewal and maintenance of trademark registrations.

For further information contact Paul Norman, managing director of Nomen International. Tel: 01634 400232. Fax: 01634 400390 E-mail: info@nomen.co.uk