Nuclear Technology International

Demand for electricity around the world is steadily and rapidly growing. Meeting that demand is a major issue for governments around the world, and there is increasing concern over the use of fossil fuel to meet that requirement. The International Atomic Energy Agency has significantly increased its projection of world nuclear generating capacity. It now anticipates at least 60 new plants in the next 15 years, making 430 GWe in place in 2020 - 130 GWe more than projected in 2000 and 16% more than actually operating in 2006.

There are three basic areas of interest to the nuclear industry for future growth:

• Areas with a mature nuclear industry (such as UK, USA, France, Japan)
• Areas with a young nuclear industry and power demand growth (such as China, India, South Korea)
• Areas with no nuclear industry, but have a strategic need for diversifying power supply (such as Italy, Portugal, Poland, Iran).

Nuclear Technology International aims to address the issues affecting all these areas of growth and will explore the latest technologies that will enable the industry to increase its capacity to meet the ever-growing demands for power worldwide. The publication will provide senior executives throughout the nuclear industry worldwide with all they need to know about new developments, advances in technology, management issues and environmental matters. It will also provide a unique forum for the exchange of the latest industry and government thinking.

Designed to be used by senior executives in the nuclear industry around the world, Nuclear Technology International will be read by those people responsible for the construction, development and management of nuclear projects. It will reach executives in charge of purchasing technologies, systems and equipment that will enable governments and countries to increase their nuclear capacity to meet the ever-growing demands for power.

WORLD NUCLEAR ASSOCIATION

The World Nuclear Association is the global private-sector organization that seeks to promote the peaceful worldwide use of nuclear power as a sustainable energy resource for the coming centuries. The WNA deals with all aspects of nuclear power generation, from mining through to safe disposition of wastes. It also supports World Nuclear News, a free online news service delivering accurate and accessible information to the industry and general public alike. www.world-nuclear.org

NUCLEAR INDUSTRY ASSOCIATION

The Nuclear Industry Association (NIA) is the trade association and representative voice of Britain’s civil nuclear industry. It represents over 135 companies and the diversity of membership facilitates and encourages effective industry interaction to support our key objectives. The range of member companies continues to grow and includes companies involved in most business sectors of the UK civil nuclear industry. The mix of services and products offered by members is extensive and spans the entirety of the supply chain. www.niauk.org

Alex Preston is Editor of Nuclear Technology International. He has been a well-known figure in the power publishing sector for the past eight years. In the past, he has been assistant editor of both Electricity International and Asian Power. In this role, he also helped compile the annual AESIEAP (Association of the Electricity Supply Industry of East Asia and the Western Pacific) Goldbook, as well as a number of non-power related annual yearbooks.

Alex has also been editor of Worldwide Independent Power (WIP) and launched American Independent Power (AIP) and helped grow Independent Power Asia (IPA). He was also actively involved in the annual On-Site Power Exhibition.

Recently, Alex has been involved in the IT industry, joining DatacenterDynamics as editor of Zerodowntime. This role has allowed him to comment and support the energy and power consumption concerns of industry and enterprise around the world, whilst also chairing panel sessions at DatacenterDynamics’ global conference series.

• Foreword by Alex Preston, editor
• Introduction by Dr.Mohamed ElBaradei, Director General, International Atomic Energy Agency (IAEA)
  

• Section 1: Market overview & Policy Issues

  • Nuclear power: what part of the solution to climate change?
    Luis Echavarri Director General, Nuclear Energy Agency (NEA) Organisation for Economic Co-operation and Development (OECD)
  • Emerging nuclear nations
    Ian Hore-Lacy, Director of Public Communications, World Nuclear Association
  • Nuclear and the European Union
    Andris Piebalgs, Energy Commissioner, European Commission
  • Nuclear Power Renaissance
    Malcolm Grimston, Associate Fellow, Chatham House
  • 33rd Annual Symposium report of proceedings
    Alex Preston, Editor and representatives of the WNA
  • 2008: A turning point for the UK 
    John McNamara, Nuclear Industry Association (NIA)
    

• Section 2: Nuclear Fuel Production

  • Mining
    • Developments in uranium - resources sufficient to meet projected nuclear energy requirements in the future
  • Fuel fabrication
    • Advanced Checkmate Core Design
      Magnus Kruners, Senior Consultant, Studsvik Scandpower AB
    • The Norwegian Thorium Initiative
      Oystein Asphjell, Thor Energy AS
      

• Section 3: Existing Reactors

  • Current designs
    • European Power Reactor (EPR)
      Areva NP
    • Enhanced CANDU 6
      ACEL
  • Third Generation Reactors
    • Market share scenario for Gen III reactors
      Ferry Roelofs, NRG Safety and Performance
    • Water-cooled nuclear power plants
      Dr Atam Rao, Head Nuclear Power Technology, IAEA
    • EPR Flamanville 3 project
      Bruno Lescoeur, Senior Executive Vice President, International Industrial and Public Affairs, EDF
    • APR 1400 - advanced design features
      Kee Cheol Park, Korea Hydro and Nuclear Power
    • Support Facilities for Existing and Advanced Reactors
      Although the deployment of the Gen-IV systems is not expected in the short term, the design and licensing process for these reactors is currently being initiated. Technical issues associated with Gen-IV designs need to be addressed. Internationally co-ordinated research will undoubtedly contribute to completion of the work needed before licensing and deployment of advanced nuclear reactor systems are realized.
      

• Section 4: Operational issues

  • Radiation Protection and Public Health
    The most significant challenge currently facing the radiation protection community is how to better integrate radiation protection within modern concepts of and approaches to risk governance
  • Application of systems engineering to plant design
    Hyeong Heon Kim, KPEC (Korea Power Enginerring Co )
  • Cyber Security and instrumentation and control systems
    Choong Heui Jeong, KINS (Korean Institute of Nuclear Safety)
    

• Section 5: Decommissioning

  • Advanced techniques in decommissioning - Washington Group
    Selecting Strategies for Decommissioning of Nuclear Facilities. Factors influencing decommissioning strategies and challenges associated in the process of strategy selection. Policy, regulatory and socio-economic factors. 
  • Yucca Mountain Project
    Joseph Oats Corp
    

• Section 6: Future Reactor Designs

  • High Performance Light Water Reactor Phase 2
    Dr Joseph Starflinger, Institute for Nuclear and Energy Technologies
  • IRIS: International Reactor Innovative and Secure
    Dr Mario D Carelli, Head of IRIS Project, Westinghouse Electric Co

The key to the success of Nuclear Technology International is the quality of the readership, which is projected at 30,000 senior, technical, scientific, operational and executive personnel involved in the development, construction and management of nuclear projects worldwide.

The distribution includes key executives within:

All nuclear power plants and utilities Uranium Mining Corporations Fuel Enrichment and Fabrication companies Decommissioning organisations Equipment Manufacturers

Government Departments Major Consulting Firms Industry Regulators Disposal Agencies Nuclear Trade and Industry Organisations

The readership by job title includes:

Chief Executives/ Presidents Managing Directors Plant Managers Utility Ops Managers Nuclear Engineers Operations Supervisors Power Plant Operators Radio-physics Engineers Structural Engineers

General Managers Owners Consultants Nuclear Managers Simulator Engineers Safety / Fire Protection Engineers Project Engineers Mechanical Engineers Electrical Engineers

Nuclear Technology International is designed to provide advertisers with qualified responses from new customers through the following mechanisms:

READER REPLY CARD SERVICE

Each copy of Nuclear Technology International contains a reply card, which readers can fill out to receive more information on advertisers. As part of our service, for a period of 12 months following publication we will:

• Transmit all reader responses to you by fax or email within 24 hours of receiving them, so that you can contact your new potential customers without delay.
• Monitor all responses to ensure you receive only genuine qualified enquiries.

SEARCH ENGINE MARKETING

The Internet has become the most important tool for finding information quickly. It is therefore essential that your company achieves high search engine rankings because only the first few results returned by a search engine are ever actually visited. To enable your company to achieve the best possible rankings on GOOGLE – the world’s number one search engine – we will work with you to create a 600 word Profile, optimised for the search engines, which will appear on the official Nuclear Technology International website.

All search engine studies have shown that the single most important and reliable method to improve the ranking of your own website is to have links into your site from relevant, highly ranked sites, such as the Nuclear Technology International website. Search engine algorithms identify these links, assessing their importance and will reflect this in the subsequent ranking of your website.

To further ensure that you get the maximum amount of targeted traffic to your company’s own website we will: -

	Identify the best combination of keywords for your business and create the relevant <title> and other meta tags based on our research.
	Edit the text of your Profile to ensure the correct balance of keywords for optimal search engine visibility.
	As a high-ranking site, GOOGLE regularly visits the Nuclear Technology International website, thus maintaining your highly ranked presence on their search engine.

Aside from driving more targeted traffic to your website, achieving high search engine rankings provides an extremely powerful and cost-effective method of building brand awareness.

*85% of all Internet searches are conducted through GOOGLE.

DIRECT CLIENT CONTACT

Your advertisement will be strategically placed in a pre-agreed position next to relevant editorial within the publication. As a result, readers will be able to get in touch with you directly using the contact information contained in your advertisement. The precisely targeted circulation ensures that you will receive qualified enquiries from genuine buyers.

• The reader response service in operation for 12 months after publication
• A Search Engine Optimised Company Profile on the official Nuclear Technology International website
• A strategically placed advertisement in Nuclear Technology International
• A fully guaranteed precisely targeted circulation
• A complimentary copy of Nuclear Technology International upon publication

Advertising Rates 4 Colour 2 Colour Black & White Double Page £13,950 £13,500 £12,950 Single Page £7,950 £7,500 £6,950 Half Page £4,950 £4,500 £3,950   Special Positions   Inside Front Cover – Double Page Spread £19,500 Outside Back Cover £17,500 Inside Back Cover – Single Page £11,500 Opposite Foreword £11,500 Opposite Contents Page £10,500 Book Mark – 20 gms per insert £14,495 Loose Leaf Inserts - 20 gms per insert £9,900   Sponsorship   Exclusive Section Sponsors 1st Double Page Spread position in the section Sponsor Logo on Outside Front Cover Sponsor logo on relevant section of publication website with hyperlink back to your own website 500 copies of the book supplied to your HQ upon publication 100 copies of the publication to be mailed to your key customers upon publication 1000 reprints of your editorial and advertisement £25,000		Special Features   8 Page Full Colour £44,850 6 Page Full Colour £34,850 4 Page Full Colour £24,850
		Publication Format A4 Publication Date November 2008 Agency Discount 10%