Executive Summary

Offshore Technology International is designed to keep upstream oil and gas industry professionals informed of the latest technical and scientific developments in exploration and production technology. The publication draws on the expertise of editor David Galbraith and the world’s leading authorities in E&P to provide its readers with an unbiased review of both current and emerging technologies.

Offshore Technology International covers all key stages of exploration and production and contains previously unpublished technical and scientific research papers and case study articles, which address the key issues and challenges facing the upstream oil and gas industry. Each article is written specifically for the project by prominent industry professionals and key opinion leaders and is therefore required reading for senior executives, engineers, procurement directors, operations professionals and other senior technical personnel within oil exploration and production companies.

As well as keeping upstream professionals abreast of the latest developments affecting the industry, Offshore Technology International enables them to locate the service providers they require from a single source and build a comprehensive database of reference material for projects they are undertaking.

Advisory Panel

Mike Dyson – Head of R&D Drilling, Deepwater, Arctic and Process Facilities, Shell

Manoelle Lepoutre – Vice President, Research & Development Upstream, Total France

Editorial Contributors

Proposed editorial contributors include:

International Association of Oil & Gas producers (OGP)

National Ocean Industries Association (NOIA)

Observatoire Méditerranéen de l’Energie (OME)

Bob Wolfram, ExxonMobil, Houston

Chris Hopkins, President, Data & consulting Services, Schlumberger, Houston

Graham Dalzell, TBS cubed. Former safety specialist, BP

Astrid H Jorgenvag, Leader of Tail Production, T&P F&K research and Technology, Statoil

Jacob Howard, Amec, London

Rob Miles, HSE, London

Andy Radford, Upstream Standards Manager, American Petroleum Institute

Gordon Jackson, Structural Engineer, Ove Arup

Thorn Sterker, Managing Director, Platform Brokers

Neil Poxon, Managing Director, Industry Technology Facilitator

James Lund, Engineering Manager, Poseidon International Ltd.

Peter Rogers, PetroCanada

Janet Brown, Senior Marine Policy Officer, WWF

Supporting Organisations

INTERNATIONAL ASSOCIATION OF OIL AND GAS PRODUCERS (OGP)

OGP represents the upstream oil & gas industry before international organisations including the International Maritime Organisation, the United Nations Environment Programme (UNEP), Regional Seas Conventions and other groups under the UN umbrella. At the regional level, OGP is the industry representative to the European Commission and Parliament and the OSPAR Commission for the North East Atlantic. Equally important is OGP’s role in promulgating best practices, particularly in the areas of health, safety, the environment and social responsibility. www.ogp.org.uk

NATIONAL OCEAN INDUSTRIES ASSOCIATION (NOIA)

The mission of the National Ocean Industries Association (NOIA) is to secure reliable access and a favourable regulatory and economic environment for the companies that develop the valuable offshore energy resources of the United States in an environmentally responsible manner. NOIA members include producers of crude oil and natural gas, contractors, marine engineers, service and supply companies and others with an interest in producing energy from the nation's outer continental shelf. http://www.noia.org/

OBSERVATOIRE MEDITERRANEEN DE L’ENERGIE (OME)

The Observatoire Méditerranéen de l’Energie (OME) is a non-profit organisation gathering some thirty leading energy companies operating in the Mediterranean region. Its aim is to foster co-operation in the field of energy among its members, build energy scenarios, carry out studies on relevant energy issues, organise conferences and workshops. http://www.ome.org/

Circulation and Readership

The key to the success of Offshore Technology International is the publication’s comprehensive distribution, which covers all sectors of the upstream oil and gas industry. The circulation includes all major and independent oil companies, multi-disciplinary firms, installation companies and other contractors.

Copies of Offshore Technology International are distributed in both print and electronic format.

Minimum circulation is 10,000 copies.

CEOs Vice Presidents of Upstream Technology Heads of E&P Process Management Heads of Procurement Operations Directors Design Engineers Senior Engineers Heads of HSE

Presidents Vice Presidents of R&D Upstream Senior Technology Managers Heads of E&P Project Managers Chief engineers Technical Directors Heads of Maintenance & Reliability

New Customer Enquiries

Offshore Technology International is designed to provide advertisers with qualified responses from new customers through the following mechanisms:

READER REPLY CARD SERVICE

Each copy of Offshore Technology International contains a reply card, which readers can fill out to receive more information on advertisers. As part of our service, for a period of 12 months following publication we will:

• Transmit all reader responses to you by fax or email within 24 hours of receiving them, so that you can contact your new potential customers without delay.
• Monitor all responses to ensure you receive only genuine qualified enquiries.
• Send you a summary report of all the responses you have received every quarter so that you can assess the quantity and quality of new business your advertisement has generated.

SEARCH ENGINE MARKETING

The Internet has become the most important tool for finding information quickly. It is therefore essential that your company achieves high search engine rankings because only the first few results returned by a search engine are ever actually visited. To enable your company to achieve the best possible rankings on GOOGLE – the world’s number one search engine – we will work with you to create a 600 word Profile, optimised for the search engines, which will appear on the official Offshore Technology International website.

All search engine studies have shown that the single most important and reliable method to improve the ranking of your own website is to have links into your site from relevant, highly ranked sites, such as the Offshore Technology International website. Search engine algorithms identify these links, assessing their importance and will reflect this in the subsequent ranking of your website.

To further ensure that you get the maximum amount of targeted traffic to your company’s own website we will: -

• Identify the best combination of keywords for your business and create the relevant <title> and other meta tags based on our research.
• Edit the text of your Profile to ensure the correct balance of keywords for optimal search engine visibility.
• As a high-ranking site, GOOGLE regularly visits the Offshore Technology International website, thus maintaining your highly ranked presence on their search engine.

Aside from driving more targeted traffic to your website, achieving high search engine rankings provides an extremely powerful and cost-effective method of building brand awareness.

*85% of all Internet searches are conducted through GOOGLE.

DIRECT CLIENT CONTACT

Your advertisement will be strategically placed in a pre-agreed position next to relevant editorial within the publication. As a result, readers will be able to get in touch with you directly using the contact information contained in your advertisement. The precisely targeted circulation ensures that you will receive qualified enquiries from genuine buyers.

Advertisement package

• The reader response service in operation for 12 months after publication
• A Search Engine Optimised Company Profile on the official Offshore Technology International website
• A strategically placed advertisement in Offshore Technology International
• A fully guaranteed precisely targeted circulation
• A complimentary copy of Offshore Technology International upon publication

Benefits – Achieve Your Promotional Objectives & Drive Sales

Advertising in Offshore Technology International has become a key component in many companies’ promotional campaigns because of the extended reach and frequency the publication provides.

The carefully targeted circulation, high levels of ‘pass along readership’ and the fact that people read and refer back to the publication for many months after it is first issued means that your message will make multiple impressions on your target market.

Aside from providing advertisers with direct response and measurable rates of return, participating in the publication can also enable you to achieve other key promotional objectives, which will enable you to achieve more sales.

We can help you:

• Raise awareness of your company and your products and services
• Inform and educate your customers
• Improve brand recognition
• Increase your share of voice in the market
• Create interest in your products
• Trigger a need for your solution
• Show how your product solves a key problem
• Increase traffic to your website
• Achieve high rankings in the search engine results
• Leverage your trade show investments
• Differentiate your products
• Reduce perceived purchase risk
• Explain what level of performance people can expect from your product
• Provide a basis for comparison with competing products/substitute products
• Create a favourable climate for your product
• Reinforce your brand or image
• Reach new markets
• Encourage people to trial your product
• Promote a new or existing product
• Demonstrate the features and benefits of your product
• Show your product as the best alternative in the category
• Ensure your target market gets as much favourable information about your product as possible