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Railway Technology International

Overview

A recent study of the railway market, commissioned by UNIFE – The Association of European Railway Industries looked into the growth forecast of this market up to 2015. The total world market for the rail supply industry is estimated at EUR 103 billion with an expected steady annual growth of 2% per year over the next decade, resulting in 20% growth over the next 10 years.

The rail supply industry is a robust market that will continue to attract steady growth over the next ten years. Whilst the railway sector was not a major priority in the past for most governments, mobility issues, urbanisation, road congestion and environmental concerns, among others, have led to an increased need for railway infrastructure as a means to cope with the needs of growing economies. The study identifies the rail industry as a key partner to support the sustained development of economies around the world

The rail suppliers who manufacture and service all the systems, subsystems and components used in modern urban, conventional and high-speed systems, including rail infrastructure, rolling stock, and signal and telecommunication systems are still reporting steady growth. While a handful of multinational suppliers dominate the headlines, the sector is equally shaped by the hundreds of small and medium-sized suppliers and sub-suppliers.

The study showed that Europe, NAFTA and the Asia/Pacific region are the key markets today. Yet this is a dynamic, ever-changing industry and Eastern Europe is gaining importance, whereas Asia is expected to show higher growth rates, thanks to a rapid economic development in this region. As these countries become more and more prosperous, demand for rail infrastructure and services will develop. Western Europe, however, will remain the single most important rail market, but Asia will show the greatest growth potential.

Railway Technology International is designed to keep rail industry professionals informed of the latest technical and engineering developments in infrastructure and operations. The publication draws on the expertise of the editor and the world’s leading authorities to provide its readers with an unbiased review of both current and emerging technologies.

Railway Technology International covers all key stages of infrastructure and operation and contains previously unpublished technical papers and case study articles, which address the key issues and challenges facing the rail industry. Each article is written specifically for the project by prominent industry professionals and key opinion leaders and is therefore required reading for procurement directors, operations professionals and other senior technical personnel within rail companies and rail operators worldwide.

As well as keeping rail professionals abreast of the latest developments affecting the industry, Railway Technology International enables them to locate the technology and service providers they require from a single source and build a comprehensive database of reference material for projects they are undertaking.

Editorial Contributors

Authors who have been invited to contribute editorial for this edition of Railway Technology International include:

• Richard Brown, CEO, Eurostar UK
• Ian Brown, MD London Rail, TFL
• Michael Lee, Head of Planning & Performance, UK Office for Rail Regulation
• Mohammed Bin Ubeid Al Mazroie, Secretary-General Economic Affairs, Gulf Co-Operation Council Railway (GCC
• Stephan Kremz, Head of German & Scandinavian Business Units, Bombardier Transportation
• Steven White, Service Director, Siemans Transportation UK
• Karel Vinck, European Coordinator for ERTMS, European Commission
• Marcel Verslype, Executive Director, European Railway Agency
• Bill Emery, Chief Executive, Office of Rail Regulation, UK
• Brian Perren, Commentator On Railway Catering, Modern Railways.
• Jim Steer, Founder, Greengauge 21, High-Speed Lobbying Group
• Jane Vincent, Angel Trains, Major Train-Leasing Company
• Fritz Plous, American Consultant

Provisional Content

• The Case For HST2 (Second Stage High-Speed Trains) In Britain.
• Crossrail - The Story So Far.
• How Europe Is Taking To High Speed Lines: High-Speed Rail Projects Under Way In Italy, Spain, France And Germany. What Is Happening, And How They Link Together.
• Projections For Rail Growth To 2016. New Report By UNIFE, The Association Of The European Rail Industry, Predicting Growth Will Be In The Region Of 2.5 To 3 Per Cent. Is This Good Or Not?
• Railways And The Environment. How Carbon Friendly Is Rail Travel, And How Can It Be Improved?
• The Story Of The Growth Of Rail Leasing In Europe. How And Why This Is Now The Preferred Method, I.E. Leasing Rather Than Buying Trains.
• The Various New Metro Lines And Systems In European Cities.
• The Regeneration Of The Railways In Eastern Europe - Is There Now A Renaissance?
• How Catering (Food And Drink On Board And In Stations) Has Changed In Recent Times.
• Station Architecture: New Trends, New Talents, New Projects. Who Are The Leading Lights In This Field?
• The High-Speed Rail Project In Argentina, The Only One In Latin America. Difficulties Of Working In That Environment. Why Here, And Why Only Here?
• Airport Links Around The World. With Governments Encouraging Air Passengers To Travel To Airports By Public Transport Rather Than Cars, How Do Our Different Major Cities Compare? Problems With Costs.
• The Intercity Express Project For A New Train In Britain - A New Concept In An Environmentally Friendly Train
• The Rail Renaissance In America – How Amtrak Is Getting Back On Track
• Global Outlook - China, Rest Of Asia, India, And Japan.

Circulation and Readership

The key to the success of Railway Technology International is the quality of the readership, which is projected at 60,000 senior rail industry professionals worldwide. (Publisher’s Survey)

The distribution includes all leading rail operators, rail companies infrastructure authorities & service providers, equipment manufacturers, overhaul and maintenance service providers and consultants worldwide.

The publication is also circulated to all leading associations and government departments responsible for rail infrastructure projects including The Department Of Transport.

The readership includes:

Managing Directors Senior Management Mechanical and Civil Engineers Operations Directors Heads of R&D Senior Electrical Engineers Heads of Signalling Purchasing Directors/Managers

Chairmen Technical Directors Engineering Directors R&D Directors Design Engineers Contract Managers Traffic Managers Ministers of Transport

Copies of Railway Technology International are distributed in both print and electronic format.

New Customer Enquiries

Railway Technology International is designed to provide advertisers with qualified responses from new customers through the following mechanisms:

READER REPLY CARD SERVICE

Each copy of Railway Technology International contains a reply card, which readers can fill out to receive more information on advertisers. As part of our service, for a period of 12 months following publication we will:

• Transmit all reader responses to you by fax or email within 24 hours of receiving them, so that you can contact your new potential customers without delay.
• Monitor all responses to ensure you receive only genuine qualified enquiries.

SEARCH ENGINE MARKETING

The Internet has become the most important tool for finding information quickly. It is therefore essential that your company achieves high search engine rankings because only the first few results returned by a search engine are ever actually visited. To enable your company to achieve the best possible rankings on GOOGLE – the world’s number one search engine – we will work with you to create a 600 word Profile, optimised for the search engines, which will appear on the official Railway Technology International website.

All search engine studies have shown that the single most important and reliable method to improve the ranking of your own website is to have links into your site from relevant, highly ranked sites, such as the Railway Technology International website. Search engine algorithms identify these links, assessing their importance and will reflect this in the subsequent ranking of your website.

To further ensure that you get the maximum amount of targeted traffic to your company’s own website we will: -

	Identify the best combination of keywords for your business and create the relevant <title> and other meta tags based on our research.
	Edit the text of your Profile to ensure the correct balance of keywords for optimal search engine visibility.

As a high-ranking site, GOOGLE regularly visits the Railway Technology International website, thus maintaining your highly ranked presence on their search engine.

Aside from driving more targeted traffic to your website, achieving high search engine rankings provides an extremely powerful and cost-effective method of building brand awareness.

*85% of all Internet searches are conducted through GOOGLE.

DIRECT CLIENT CONTACT

Your advertisement will be strategically placed in a pre-agreed position next to relevant editorial within the publication. As a result, readers will be able to get in touch with you directly using the contact information contained in your advertisement.

The precisely targeted circulation ensures that you will receive qualified enquiries from genuine buyers.

Advertisement package

• The reader response service in operation for 12 months after publication
• A Search Engine Optimised Company Profile on the official Railway Technology International website
• A strategically placed advertisement in Railway Technology International
• A fully guaranteed precisely targeted circulation
• A complimentary copy of Railway Technology International upon publication