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PCM

PCM Uitgevers

PCM Uitgevers NV publishes newspapers, free local papers and general interest and educational books. The aim of the business is to make its contribution to the broad spectrum of press opinion and comment only possible in a democracy and to ensure that a broad selection of books is carried. PCM Uitgevers has a number of specialised divisions, which are described briefly below.

PCM Facilitaire Bedrijven undertakes all the support and logistical services of PCM Uitgevers. The division specialises in printing and distributing newspapers and providing services in the fields of information, communications and technology.

Meulenhoff & Co BV, the book division of PCM Uitgevers, is a market leader in the publication of Dutch language books. This company brings together a considerable number of leading publishers in Holland and Flanders. Literary books are represented by J M Meulenhoff, Arena, Prometheus/Bert Bakker and Standaard Uitgeverij. Popular fiction and entertainment works are published by De Boekerij, A W Bruna and Unieboek/Van Reemst. Educational books and textbooks are the speciality of Meulenhoff Educatief, SMD Educatieve Uitgevers and Uitgeverij Thieme. Together, these divisions offer the work of numerous important and stimulating authors and represent a highly varied cross-section of the publishing sector in the Netherlands and Flanders.

As mentioned above, PCM Uitgevers aims at providing a range of varied opinions in the Netherlands. Thus, the four newspapers of PCM Landelijke Dagbladen offer a wide variety of choice. The editorial staffs of these four dailies are completely independent. The editor-in-chief, aided by several assistant editors, is responsible for newspaper content. Jointly, they run the central editorial staff as well as the specialised staffs responsible for national and international news, finance, sports and the arts.

Algemeen Dagblad

Algemeen Dagblad was established in 1946 and has a circulation of over 370,000. The paper is read daily by some 1.7 million people, aged 13 upwards. The newspaper is compiled by a staff of editors and foreign correspondents numbering some 180. Over the years, Algemeen Dagblad has built up a great reputation as a newspaper that keeps its readers well informed on national and international news. The paper is distinguished by its clear lay-out and attractive and functional use of colour. In political terms, Algemeen Dagblad is neutral. Editorially, it is considered a sound authority in the field of domestic news and sports reporting. The second section contains daily news and information on sports, the arts, media, RTV and services. The Saturday edition contains five special supplements and, since 4 September 1999, includes the full-colour AD Magazine.

De Volkskrant

De Volkskrant was established in 1919 as a weekly but has been published daily since 1921. It was published originally for the Catholic labour movement. De Volkskrant was not issued between 1941 and the Liberation, but publication resumed thereafter. The readership during the early post-war period remained the same as before the war but changed completely in the second half of the sixties. De Volkskrant became the newspaper par excellence for the political left in Holland. At present, De Volkskrant is a progressive quality newspaper intended for a wide readership. Daily circulation is over 350,000. Each week De Volkskrant has a large number of sections and since 4 September 1999, readers receive the full-colour De Volkskrant Magazine every Saturday.

NRC Handelsblad

NRC Handelsblad was established in October 1970 through the amalgamation of the Nieuwe Rotterdamse Courant (1844) and Algemeen Handelsblad (1828). This merger resulted in an evening newspaper that upholds the journalistic principles of its two ‘parents’ – the separation of facts from opinions. The motto of the paper is "Lux et Libertas’ (Light and Liberty). Its editorial formula can be characterised as undogmatic, and contemporary-liberal. The newspaper aims for journalistic excellence, intellectual quality and an easy reading style. Its readers are demanding, free-thinking and internationally broad minded. Their levels of education and prosperity are above the national average. The newspaper allows the reader to judge for himself. On the one hand he does this on the basis of the facts as published. On the other, he can compare his opinion to that of the newspaper. Each day, commentators, critics and columnists give their views on politics, the economy, the arts and science. NRC Handelsblad has a circulation of 275,000 with six supplements a week and a regular colour magazine entitled M.

Trouw

The name Trouw (Dutch for "Loyalty") takes on an extra dimension because it originated as an underground resistance newspaper during World War II. The first edition appeared on 30 January 1943 and was distributed illegally. On the Liberation, Trouw surfaced as a national daily. In 1965 and 1972 various regional newspapers were taken over and gradually integrated into Trouw. The circulation of the newspaper is 115,000. The readership is prosperous and well educated. From inception, the newspaper was oriented strongly towards the protestant communities in the Netherlands but the removal of traditional religious and social barriers is reflected in the present reading public. It has a broad minded readership that needs a compact quality newspaper. Trouw is issued in two sections; the first gives news, background information, analysis and commentary; the second, known as ‘de Verdieping’ (In depth) takes a searching look at issues and handles various themes and comprehensive topics. On Saturday, two extra sections appear - "Letter & Geest/Boeken and Etcetera (Letter & Spirit/Books and Etcetera).

This group comprises four newspapers and a television station.

PCM Uitgevers is a partner, also, in the television station, AT5 covering greater Amsterdam. Some 360,000 subscribers receive programs over the metropolitan cable. Amsterdam news and reports on local politics are the Central themes.

Crosspoints produces magazines, guides, internet sites and seminars that support firms involved in the recruitment of personnel with college or university educations. These titles include:

CARP is a full colour weekly, distributed by controlled circulation, aimed at well-educated professionals aged 25 to 35. The magazine is light to read and explains to the target group the fine points and pitfalls of the job market, career planning and personal development. CARP also runs an internet site with job vacancies.

O.N. is a bi-weekly national full colour careers newspaper for graduates and individuals embarking on their careers. O.N. is distributed by controlled circulation to over 60% of all college students who are finishing or have just finished their studies. This is often a time when career choices must be made – choices in which O.N. plays a helpful role. O.N. produces also an annual guide and runs an internet site.

Toekomstmagazine is without doubt the most popular magazine providing assistance with career choice and decisions. The magazine was created specifically for graduating high school pupils preparing for colleges and universities. The subjects covered by Toekomstmagazine give pupils a wide range of information on their options for the near future. The approach, design and tone of this publication have considerable appeal for its readers. The title also produces an annual guide and internet site.

Media Resultant aims at developing new media in the 21st century, when digital publishing is likely to play a major role. It will seek to create digital market places, of which the job vacancy department, ClickWork, is an example, and will utilise information in the Dutch Press Database, which contains millions of articles accessible through the internet.

PCM
International Advertisement Department
Wibautstraat 131, 1091 GL Amsterdam
The Netherlands

Phone: +31.20.562 2796/562 2798
Fax: +31.20.694 9311