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RENEWABLE ENERGY 2010
Edited by Professor Ali Sayigh

OVERVIEW

The world must transform its current energy system on a global scale. It is expected that 60% of all our energy will come from renewable energy by the year 2070. The World Solar Summit, World Solar Decade and the World Bank have allocated over two billion dollars to projects dealing with renewable energy and the environment. Renewable energy R&D provides the pathway for new solutions with a steady flow of technological advances. New concepts and systems are emerging that demonstrates the importance of renewable energy as the new source of power for the future. Most of the renewable energy industries are expected to increase investment in developing new technologies to become more cost competitive, expand their markets, advance further their efficiency and at the same time their economic attractiveness thereby providing society with the best options for solving our energy challenges.

Renewable Energy 2010 is the official annual publication of the World Renewable Energy Network (WREN) and provides senior executives in the renewable energy sector with all they need to know about new developments, advances in technology, market reviews, management issues and environmental matters. The publication also provides a unique forum for the exchange of the latest industry and government thinking.

Designed to be used by senior decision making executives in the renewable energy industry worldwide, Renewable Energy is read by those responsible for the purchase of technologies, systems, equipment and resources that enable governments and countries to use renewable energy to a greater extent as a primary source of energy.

 

25th European Photovoltaic Solar Energy Conference and Exhibition

EDITORial Contributors

Authors who have been invited to contribute to Renewable Energy 2010 include:

  • Professor Ali Sayigh BSc DIC PhD FIEE CEng, Director General at World Renewable Energy Network (Progress in Renewable Energy, a retrospective of progression over the last 20 years).
  • Luiz Inácio Lula da Silva, President of Brazil (Brazil’s outstanding developments in Biofuels).
  • Jerry Legett, Director of the Solar Century (Wind AID in Third World Countries).
  • Mr. Sigmar Gabriel, Ex-Minister of Environment for Germany (Germany, world leader in Renewable Energy).
  • Mr. Andres Carigren, EU Minister of Environment (Copenhagen and beyond).
  • Mr David Elliott, Professor of Technology Policy, The Open University (Wind verses Nuclear).
  • Dr.Zho Shengxian, head of the Environmental Protection Agency, CHINA. (Export of Wind products, China and the emerging market).
  • His Excellency Dr Sultan Al-Jabir, MD of MASDA “Forget Oil, we have too much Sun!”

Supporting Organisations

UNESCOWREN was established in 1992 during the second World Renewable Energy Congress in UK, and is today one of the most effective organisations in supporting and enhancing the utilization and implementation of renewable energy sources that are both environmentally safe and economically sustainable. WREN achieves this through a worldwide network of agencies, institutions, companies and individuals and represents most countries in the world.

The organisation is affiliated to UNESCO sponsored by the EU and maintains close links with many United Nations, governmental and non-governmental organisations.

Editor

The Editor of Renewable Energy 2010 is Ali Sayigh, who is professor at the University of Hertfordshire and Chairman of the World Renewable Energy Congress and Network, which he founded in 1990. He is a Fellow of numerous institutions and the organiser of many national and international conferences on Renewable Energy. Professor Sayigh has published and edited more than 20 books and 300 articles in a wide range of journals. He has been Editor-in-Chief of Renewable Energy Journal since 1990.

CIRCULATION and READERSHIP

The publication is distributed on a strictly controlled circulation basis.

The readership includes:

  • All members of WREN.
  • Registered delegates to the Asia Region WREC Congress 2010.
  • Ministers of Energy and senior government officials responsible for the energy industry in 168 countries.
  • Senior level engineers responsible for research, planning, design, construction, maintenance and operation in major utilities, independent power producers and municipal councils worldwide.
  • The heads of major international trade associations and non-government bodies throughout the world involved in the renewable energy industry, including major aid agencies.
  • Research facilities and academic institutions involved in renewable energy.

Copies of Renewable Energy are distributed in both print and electronic format.

Renewable Energy 2010 also appears in digital format on Sovereign's and WREN's websites.

New Customer Enquiries

Renewable Energy is designed to provide advertisers with qualified responses from new customers through the following mechanisms:

READER REPLY CARD SERVICE

Each copy of Renewable Energy contains a reply card, which readers can fill out to receive more information on advertisers. As part of our service, for a period of 12 months following publication we will:

  • Transmit all reader responses to you by fax or email within 24 hours of receiving them, so that you can contact your new potential customers without delay.
  • Monitor all responses to ensure you receive only genuine qualified enquiries.

SEARCH ENGINE MARKETING

The Internet has become the most important tool for finding information quickly. It is therefore essential that your company achieves high search engine rankings because only the first few results returned by a search engine are ever actually visited. To enable your company to achieve the best possible rankings on GOOGLE – the world’s number one search engine – we will work with you to create a 600 word Profile, optimised for the search engines, which will appear on the official Renewable Energy 2010 website.

All search engine studies have shown that the single most important and reliable method to improve the ranking of your own website is to have links into your site from relevant, highly ranked sites, such as the Renewable Energy website. Search engine algorithms identify these links, assessing their importance and will reflect this in the subsequent ranking of your website.

To further ensure that you get the maximum amount of targeted traffic to your company’s own website we will: -

  • Identify the best combination of keywords for your business and create the relevant <title> and other meta tags based on our research.
  • Edit the text of your Profile to ensure the correct balance of keywords for optimal search engine visibility.
  • As a high-ranking site, GOOGLE regularly visits the Renewable Energy 2010 website, thus maintaining your highly ranked presence on their search engine.

Aside from driving more targeted traffic to your website, achieving high search engine rankings provides an extremely powerful and cost-effective method of building brand awareness.

85% of all Internet searches are conducted through GOOGLE.

DIRECT CLIENT CONTACT

Your advertisement will be strategically placed in a pre-agreed position next to relevant editorial within the publication. As a result, readers will be able to get in touch with you directly using the contact information contained in your advertisement. The precisely targeted circulation ensures that you will receive qualified enquiries from genuine buyers.

Advertisement Package

  • The reader response service in operation for 12 months after publication
  • A Search Engine Optimised Company Profile on the official the Renewable Energy 2010 website
  • A strategically placed advertisement in Renewable Energy 2010
  • A fully guaranteed precisely targeted circulation
  • AA complimentary copy of Renewable Energy 2010 upon publication

Testimonials

We are very satisfied with the outcome of the article; the collaboration with your design department has been terrific and the final result of the layout is wonderful: you have understood our requests and observations very well. Actually we really like the general layout of the edition. We would be happy to work together with you again in future occasions.
Cristina Vidal Gafford - Gabinete de Comunicación Sener

I congratulate you on your excellent work, the commemorative issue of Renewable Energy Magazine celebrating the 10th WREC.
FERNANDO MARTINS TORRES – COORDENADOR Petrobras

Thanks for providing me the link. Good publication. Hope that the event went really well.
Mark Potter, Marketing Communications - RSA Insurance Group plc.

European Investment BankI want to thank you for sending me a copy of Renewable Energy. I have circulated it among the relevant EIB departments dealing with Renewable energy who all found it interesting, with a good variety of contributors and covering many key aspects of the Renewable Energy sector. Our corporate contribution and advertising were also well placed and reproduced.
Juan Manuel Sterlin Balenciaga, Communications Department, European Investment Bank

Thank you very much for your sending me digital version.WACOM Electric Company Ltd
It is very good, we can see the full contents of the publication in PC.
Noritaka MIYAKE – General Manager M. WATANABE & CO., LTD. – Wacom Electric Company.,Ltd

MT Hojgaard a/sEven your home-page is impressive. Let's be in touch
Bente Østerbye - Deputy Vice President - MT Højgaard a/s

Benefits – Achieve Your Promotional Objectives & Drive Sales

Advertising in Renewable Energy has become a key component in many companies’ promotional campaigns because of the extended reach and frequency the publication provides.

The carefully targeted circulation, high levels of ‘pass along readership’ and the fact that people read and refer back to the publication for many months after it is first issued means that your message will make multiple impressions on your target market.

Aside from providing advertisers with direct response and measurable rates of return, participating in the publication can also enable you to achieve other key promotional objectives, which will enable you to achieve more sales.

We can help you:

  • Raise awareness of your company and your products and services
  • Inform and educate your customers
  • Improve brand recognition
  • Increase your share of voice in the market
  • Create interest in your products
  • Trigger a need for your solution
  • Show how your product solves a key problem
  • Increase traffic to your website
  • Achieve high rankings in the search engine results
  • Leverage your trade show investments
  • Differentiate your products
  • Reduce perceived purchase risk
  • Explain what level of performance people can expect from your product
  • Provide a basis for comparison with competing products/substitute products
  • Create a favourable climate for your product
  • Reinforce your brand or image
  • Reach new markets
  • Encourage people to trial your product
  • Promote a new or existing product
  • Demonstrate the features and benefits of your product
  • Show your product as the best alternative in the category
  • Ensure your target market gets as much favourable information about your product as possible

 

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