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RENEWABLE ENERGY 2009
Edited by Professor Ali Sayigh
OVERVIEW

The world must transform its current energy system on a global scale. It is expected that 60% of all our energy will come from renewable energy by the year 2070. The World Solar Summit, World Solar Decade and the World Bank have allocated over two billion dollars to projects dealing with renewable energy and the environment. Renewable energy R&D provides the pathway for new solutions with a steady flow of technological advances. New concepts and systems are emerging that demonstrates the importance of renewable energy as the new source of power for the future. Most of the renewable energy industries are expected to increase investment in developing new technologies to become more cost competitive, expand their markets, advance further their efficiency and at the same time their economic attractiveness thereby providing society with the best options for solving our energy challenges.

Renewable Energy 2009 is the official annual publication of the World Renewable Energy Network (WREN) and provides senior executives in the renewable energy sector with all they need to know about new developments, advances in technology, market reviews, management issues and environmental matters. The publication also provides a unique forum for the exchange of the latest industry and government thinking.

Designed to be used by senior decision making executives in the renewable energy industry worldwide, Renewable Energy is read by those responsible for the purchase of technologies, systems, equipment and resources that enable governments and countries to use renewable energy to a greater extent as a primary source of energy. In addition, copies are circulated to registered delegates to the Asia Region World Renewable Energy Congress 2009, delegates at the 24th European Photovoltaic Solar Energy Conference in Hamburg, September 2009 and BWEA 31st Annual Conference in Liverpool, October 2009.

24th European Photovoltaic Solar Energy Conference and Exhibition

WORLD RENEWABLE ENERGY NETWORK (WREN)

WREN was established in 1992 during the second World Renewable Energy Congress in UK, and is today one of the most effective organisations in supporting and enhancing the utilization and implementation of renewable energy sources that are both environmentally safe and economically sustainable. WREN achieves this through a worldwide network of agencies, institutions, companies and individuals and represents most countries in the world.

The organisation is affiliated to UNESCO sponsored by the EU and maintains close links with many United Nations, governmental and non-governmental organisations.

EDITOR

The Editor of RENEWABLE ENERGY 2009 is Ali Sayigh, who is professor at the University of Hertfordshire and Chairman of the World Renewable Energy Congress and Network, which he founded in 1990. He is a Fellow of numerous institutions and the organiser of many national and international conferences on Renewable Energy. Professor Sayigh has published and edited more than 20 books and 300 articles in a wide range of journals. He has been Editor-in-Chief of Renewable Energy Journal since 1990.

EDITORIAL Synopsis and Contributors 2009

Foreword by Prof. Ali Sayigh, Editor in Chief

World Renewable Energy Congress – Review Summary
Prof. Ali Sayigh, Chairman of WREC- Final Report 2008 Congress in Glasgow, Scotland.
Towards the 20th anniversary of WREC/WREN in 2010

SECTION 1 - General and Policy Issues - Finance, Insurance and Consultancy
SECTION 2 – Pioneering Women in Renewables
SECTION 3 – Technologies
  1. Biomass & Biofuel
  1. Wind Energy
  1. Solar Energy (Solar Thermal & Solar Photovoltaic)
  1. Hydrogen Energy & Fuel Cells
  1. Hydropower
  1. Geothermal
  1. Marine
SECTION 4 – GLOBAL REGIONAL OUTLOOKS
  1. EUROPE
    Spain’s commitment to Renewable Energy
    Maria Teresa Costa Campi, President, National Energy Commission, Spain

    Development of offshore wind power to meet EU and UK Government targets
    The Crown Estate

    ClimateHouse: a building label stimulates the use of renewable energy in Italy
    Norbert Lantschner, Director of CasaClima - KlimaHaus Agency

    Perspectives of Renewable Energy Sources and their applicability in Hungary
    Marta Szabo - Szent István University, Institute of Environmental Systems, Hungary

    Impact of International factors on Polish Power and Heat Industry
    Prof. Krzysztof Badyda & Prof. Janusz Lewandowski, Warsaw University of Technology

    Wisdom of our Ancestors-Lessons from Traditional Cypriot Architecture for Energy Efficient and Indoor Comfort
    Dr. Despina Serghides, President ISES-Cyprus & ISES-Europe Board of Directors

    The use of greening to improve summertime urban environments
    Bill Watts BA MSC CENG FCIBSE Senior Partner Max Fordham Associates LLP

    Waste to Energy in Linkoping, Sweden
    Dr Sven-Erik Kreij - Senior Advisor TEKNISKA VERKEN

  2. MIDDLE EAST AND AFRICA
    Water Management and Coordination in Lebanon and associated region
    Dr. Fadi G. Comair, Director General des Resources Hydrauliques et Electriques, Ministry of Energy & Water, Lebanon
  3. ASIA
    Strategies for the development of Energy Efficient Building in China
    Prof. Baizhan Li, Chongqing University, Chongqing, China

    Prof. Dr. M. Y. Othman, Faculty of Science & Technology, Selangor, Malaysia

  4. AMERICAS
    Cuban revolutionary energy efficiency and renewable energy policy

    Julio Vazquez, Vice-Minister of Energy

    Nicaragua’s renewable energy policy regarding geothermal activities
    Emilio Rappaccioli, Energy Minister

  5. Country focus USA

    Introduction: Steven Chalk,
    Principal Deputy Assistant Secretary Energy Efficiency and Renewable Energy (EERE) U.S.DOE

  6. Country Focus Brazil
    Introduction: H.E. Luiz Inácio Lula da Silva, President of Brazil

    Towards Clean Energy: Investing in Biodiesel Production in Brazil
    José Carlos Aguilera, BRASIL ECODIESEL

    ETHANOL: A SUSTAINABLE ALTERNATIVE
    Eduardo Leăo de Sousa, Executive Director, Brazilian Sugarcane Industry Association

  7. Looking Forward to Abu Dhabi, host to the XI World Renewable Energy Congress
    H.E. Majid Al-Mansouri, Secretary General, Abu Dhabi Environment Agency (ADE), U A E
CIRCULATION and READERSHIP

The publication is distributed on a strictly controlled circulation basis.

The readership includes:

Copies of Renewable Energy are distributed in both print and electronic format.

Quality readership, projected at 30,000 including 10000 in print circulation.

The annual review also appears in electronic format on Sovereign's and WREN's websites with a two-way link between the two.

NEW CUSTOMER ENQUIRIES

Renewable Energy is designed to provide advertisers with qualified responses from new customers through the following mechanisms:

READER REPLY CARD SERVICE

Each copy of Renewable Energy contains a reply card, which readers can fill out to receive more information on advertisers. As part of our service, for a period of 12 months following publication we will:

SEARCH ENGINE MARKETING

The Internet has become the most important tool for finding information quickly. It is therefore essential that your company achieves high search engine rankings because only the first few results returned by a search engine are ever actually visited. To enable your company to achieve the best possible rankings on GOOGLE – the world’s number one search engine – we will work with you to create a 600 word Profile, optimised for the search engines, which will appear on the official Renewable Energy website.

All search engine studies have shown that the single most important and reliable method to improve the ranking of your own website is to have links into your site from relevant, highly ranked sites, such as the Renewable Energy website. Search engine algorithms identify these links, assessing their importance and will reflect this in the subsequent ranking of your website.

To further ensure that you get the maximum amount of targeted traffic to your company’s own website we will: -

bullet Identify the best combination of keywords for your business and create the relevant <title> and other meta tags based on our research.
bullet Edit the text of your Profile to ensure the correct balance of keywords for optimal search engine visibility.
bullet As a high-ranking site, GOOGLE regularly visits the Renewable Energy 2008 website, thus maintaining your highly ranked presence on their search engine.

Aside from driving more targeted traffic to your website, achieving high search engine rankings provides an extremely powerful and cost-effective method of building brand awareness.

85% of all Internet searches are conducted through GOOGLE.

DIRECT CLIENT CONTACT

Your advertisement will be strategically placed in a pre-agreed position next to relevant editorial within the publication. As a result, readers will be able to get in touch with you directly using the contact information contained in your advertisement. The precisely targeted circulation ensures that you will receive qualified enquiries from genuine buyers.

ADVERTISEMENT PACKAGE

We are very satisfied with the outcome of the article; the collaboration with your design department has been terrific and the final result of the layout is wonderful: you have understood our requests and observations very well. Actually we really like the general layout of the edition. We would be happy to work together with you again in future occasions.
Cristina Vidal Gafford - Gabinete de Comunicación Sener

I congratulate you on your excellent work, the commemorative issue of Renewable Energy Magazine celebrating the 10th WREC.
FERNANDO MARTINS TORRES – COORDENADOR Petrobras

Thanks for providing me the link. Good publication. Hope that the event went really well.
Mark Potter, Marketing Communications - RSA Insurance Group plc.

European Investment BankI want to thank you for sending me a copy of Renewable Energy. I have circulated it among the relevant EIB departments dealing with Renewable energy who all found it interesting, with a good variety of contributors and covering many key aspects of the Renewable Energy sector. Our corporate contribution and advertising were also well placed and reproduced.
Juan Manuel Sterlin Balenciaga, Communications Department, European Investment Bank

Thank you very much for your sending me digital version.WACOM Electric Company Ltd
It is very good, we can see the full contents of the publication in PC.
Noritaka MIYAKE – General Manager M. WATANABE & CO., LTD. – Wacom Electric Company.,Ltd

MT Hojgaard a/sEven your home-page is impressive. Let's be in touch
Bente Řsterbye - Deputy Vice President - MT Hřjgaard a/s

Publication Date: July 2009

For further details and advertising rates call Kevin Bell, Managing Director on +44 (0)20 735 0100 or e-mail Kevin.Bell@sovereign-publications.com or info@renewable-energy2009.com

Benefits – Achieve Your Promotional Objectives & Drive Sales

Advertising in Renewable Energy has become a key component in many companies’ promotional campaigns because of the extended reach and frequency the publication provides.

The carefully targeted circulation, high levels of ‘pass along readership’ and the fact that people read and refer back to the publication for many months after it is first issued means that your message will make multiple impressions on your target market.

Aside from providing advertisers with direct response and measurable rates of return, participating in the publication can also enable you to achieve other key promotional objectives, which will enable you to achieve more sales.

We can help you:

 

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