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RENEWABLE ENERGY 2009 Edited by Professor Ali Sayigh

The world must transform its current energy system on a global scale. It is expected that 60% of all our energy will come from renewable energy by the year 2070. The World Solar Summit, World Solar Decade and the World Bank have allocated over two billion dollars to projects dealing with renewable energy and the environment. Renewable energy R&D provides the pathway for new solutions with a steady flow of technological advances. New concepts and systems are emerging that demonstrates the importance of renewable energy as the new source of power for the future. Most of the renewable energy industries are expected to increase investment in developing new technologies to become more cost competitive, expand their markets, advance further their efficiency and at the same time their economic attractiveness thereby providing society with the best options for solving our energy challenges.

Renewable Energy 2009 is the official annual publication of the World Renewable Energy Network (WREN) and provides senior executives in the renewable energy sector with all they need to know about new developments, advances in technology, market reviews, management issues and environmental matters. The publication also provides a unique forum for the exchange of the latest industry and government thinking.

Designed to be used by senior decision making executives in the renewable energy industry worldwide, Renewable Energy is read by those responsible for the purchase of technologies, systems, equipment and resources that enable governments and countries to use renewable energy to a greater extent as a primary source of energy. In addition, copies are circulated to registered delegates to the Asia Region World Renewable Energy Congress 2009, delegates at the 24th European Photovoltaic Solar Energy Conference in Hamburg, September 2009 and BWEA 31st Annual Conference in Liverpool, October 2009.

WREN was established in 1992 during the second World Renewable Energy Congress in UK, and is today one of the most effective organisations in supporting and enhancing the utilization and implementation of renewable energy sources that are both environmentally safe and economically sustainable. WREN achieves this through a worldwide network of agencies, institutions, companies and individuals and represents most countries in the world.

The organisation is affiliated to UNESCO sponsored by the EU and maintains close links with many United Nations, governmental and non-governmental organisations.

The Editor of RENEWABLE ENERGY 2009 is Ali Sayigh, who is professor at the University of Hertfordshire and Chairman of the World Renewable Energy Congress and Network, which he founded in 1990. He is a Fellow of numerous institutions and the organiser of many national and international conferences on Renewable Energy. Professor Sayigh has published and edited more than 20 books and 300 articles in a wide range of journals. He has been Editor-in-Chief of Renewable Energy Journal since 1990.

Foreword by Prof. Ali Sayigh, Editor in Chief

World Renewable Energy Congress – Review Summary
Prof. Ali Sayigh, Chairman of WREC- Final Report 2008 Congress in Glasgow, Scotland.
Towards the 20th anniversary of WREC/WREN in 2010

SECTION 1 - General and Policy Issues - Finance, Insurance and Consultancy

• Introduction – Renewable energy can make a significant contribution to de-carbonising the global economy and contribute to combating climate change.
  Achim Steiner, UN Under-Secretary General and Executive Director of United Nations Environment Programme (UNEP)
• EU research energy policy and the Renewable Energy Programme
  J.M. Silva Rodriguez, Director General, EU Directorate–General for Research
• Worldwide Aquifers and their importance in meeting water demand
  Dr. Alice Aureli, UNESCO, International Hydrological Programme
• Interview with Vivian Cox and Katrina Landis, BP Alternative Energy
• Reconciling Climate action with the growth priorities of Developing Nations
  Katherine Sierra, Vice President, Sustainable Development, The World Bank
• Renewables and innovation, a challenge in recession
  Philip Wolfe, Director General of The Renewable Energy Association
• Renewable Energy Financing
  Patrick Blanchard - Executive Vice President, Structured Finance, DEXIA
• Financing Emerging Market Clean Energy Businesses
  Anita Marangoly George, Director, Infrastructure Department, IFC
• Financing of Renewable Energy and Low carbon Technologies
  EIB – European Investment Bank

SECTION 2 – Pioneering Women in Renewables

• New skills on Renewables in Low energy Architecture
  Prof. Irene Blasco Lucas – University of San Juan, Argentina, Master on Renewable Energy
• Renewable and sustainable energy policy development
  Dr. Barbara C Farhar – Ph.D, University of Colorado, Boulder, USA.
• Renewable Energy Applications in the Caribbean Region
  Dr. Indra Harksingh - University of the West Indies, St. Augustine, Trinidad
• Renewable Energy – Goals and Objectives in Africa
  Dr May Christine Sengendo - Makerere University, Kampala, Uganda
• RTD on Energy, Buildings and Environment
  Dr. Dorota Chwieduk, RTD on Energy, Buildings and Environment

SECTION 3 – Technologies

• Renewable Energy – A world Scenario
  Prof. Ali Sayigh, Director General, World Renewable Energy Network

1. Biomass & Biofuel

• Biomass resources, conversion, market Development and bio energy policies.
  Dr. Giuliano Grassi, Executive Vice-President, European Biomass Industry Association
• Bioethonal & Networking of Companies to produce a product
  Prof. Mats Eklund, Linkoping University

2. Wind Energy

• GLOBAL WIND ENERGY OUTLOOK 2009
  Steve Sawyer, Secretary General,Global Wind Energy Council
• UK onshore and offshore wind energy, wave, tidal and small wind systems
  Maria McCaffery –Chief Executive Officer, British Wind Energy Association
• Wind energy – technology and politics
  Andrew Garrad, Garrad Hassan and Partners

3. Solar Energy (Solar Thermal & Solar Photovoltaic)

• Photovoltaics review
  Adel El Gammal, Secretary General European Photovoltaic Industry Association (EPIA)
• World Solar Challenge -Volunteers & Observers in solar-powered racing
  Dr. Michal Ruzinsky, SM IEEE Slovak University of Technology, Bratislava
• Photovoltaic Applications in Thailand
  Dr. Wandee Khunchornyakong, CEO Solar Power Co. Bangkok, Thailand

4. Hydrogen Energy & Fuel Cells

• Hydrogen Generation from Water
  Dr. Wiktor Radlow, Director Energy Conversion & distribution systems, European Commission
• Application of Solid Oxide Fuel Cell for Power Generation
  Prof. Mohammad Ameri, Energy Eng. Department Power & Water, University of Technology Tehran, Iran

5. Hydropower

• Offshore pumping storage could be key to the full success of wind and sun power".
  F. LEMPÉRIÈRE, Chairman, Hydrocoop Organisation (Hydro-Cooperation), Paris, France
• Mini/Pico Hydro power to provide African and Asian households with direct power supply.
  Prof. Arthur Williams, Director, Faculty of Engineering, University of Nottingham
• Hydro-electricity progress and development
  Prof. Dr. Andre Lejeune - Member of the Royal Academy of Sciences

6. Geothermal

• Geothermal energy: an overview on Resources and Potential
  Dr. Ruggero Bertani, Vice-President International Geothermal Association
• Opportunities of geothermal energy supply
  DI Herbert Schambeck CEO, e-terras AG, Munich, Germany

7. Marine

• Effective technology for sea water desalination
  Antoine Gourdon, Head of Development, 3mw, France
• Why wave energy?
  Rafael Waters, PhD The Swedish Centre for Renewable Electric Energy Conversion, Division for Electricity, Uppsala University

SECTION 4 – GLOBAL REGIONAL OUTLOOKS

1. EUROPE
   Spain’s commitment to Renewable Energy
   Maria Teresa Costa Campi, President, National Energy Commission, Spain
   
   Development of offshore wind power to meet EU and UK Government targets
   The Crown Estate
   
   ClimateHouse: a building label stimulates the use of renewable energy in Italy
   Norbert Lantschner, Director of CasaClima - KlimaHaus Agency
   
   Perspectives of Renewable Energy Sources and their applicability in Hungary
   Marta Szabo - Szent István University, Institute of Environmental Systems, Hungary
   
   Impact of International factors on Polish Power and Heat Industry
   Prof. Krzysztof Badyda & Prof. Janusz Lewandowski, Warsaw University of Technology
   
   Wisdom of our Ancestors-Lessons from Traditional Cypriot Architecture for Energy Efficient and Indoor Comfort
   Dr. Despina Serghides, President ISES-Cyprus & ISES-Europe Board of Directors
   
   The use of greening to improve summertime urban environments
   Bill Watts BA MSC CENG FCIBSE Senior Partner Max Fordham Associates LLP
   
   Waste to Energy in Linkoping, Sweden
   Dr Sven-Erik Kreij - Senior Advisor TEKNISKA VERKEN
   
   
2. MIDDLE EAST AND AFRICA
   Water Management and Coordination in Lebanon and associated region
   Dr. Fadi G. Comair, Director General des Resources Hydrauliques et Electriques, Ministry of Energy & Water, Lebanon
   
3. ASIA
   Strategies for the development of Energy Efficient Building in China
   Prof. Baizhan Li, Chongqing University, Chongqing, China

   Prof. Dr. M. Y. Othman, Faculty of Science & Technology, Selangor, Malaysia

4. AMERICAS
   Cuban revolutionary energy efficiency and renewable energy policy
   Julio Vazquez, Vice-Minister of Energy
   
   Nicaragua’s renewable energy policy regarding geothermal activities
   Emilio Rappaccioli, Energy Minister

5. Country focus USA
   
   Introduction: Steven Chalk,
   Principal Deputy Assistant Secretary Energy Efficiency and Renewable Energy (EERE) U.S.DOE
   
   
6. Country Focus Brazil
   Introduction: H.E. Luiz Inácio Lula da Silva, President of Brazil
   
   Towards Clean Energy: Investing in Biodiesel Production in Brazil
   José Carlos Aguilera, BRASIL ECODIESEL
   
   ETHANOL: A SUSTAINABLE ALTERNATIVE
   Eduardo Leão de Sousa, Executive Director, Brazilian Sugarcane Industry Association
   
   
7. Looking Forward to Abu Dhabi, host to the XI World Renewable Energy Congress
   H.E. Majid Al-Mansouri, Secretary General, Abu Dhabi Environment Agency (ADE), U A E

The publication is distributed on a strictly controlled circulation basis.

The readership includes:

• All members of WREN.
• Registered delegates to the Asia Region WREC Congress 2009.
• Ministers of Energy and senior government officials responsible for the energy industry in 168 countries.
• Senior level engineers responsible for research, planning, design, construction, maintenance and operation in major utilities, independent power producers and municipal councils worldwide.
• The heads of major international trade associations and non-government bodies throughout the world involved in the renewable energy industry, including major aid agencies.
• Research facilities and academic institutions involved in renewable energy.

Copies of Renewable Energy are distributed in both print and electronic format.

Quality readership, projected at 30,000 including 10000 in print circulation.

The annual review also appears in electronic format on Sovereign's and WREN's websites with a two-way link between the two.

Renewable Energy is designed to provide advertisers with qualified responses from new customers through the following mechanisms:

READER REPLY CARD SERVICE

Each copy of Renewable Energy contains a reply card, which readers can fill out to receive more information on advertisers. As part of our service, for a period of 12 months following publication we will:

• Transmit all reader responses to you by fax or email within 24 hours of receiving them, so that you can contact your new potential customers without delay.
• Monitor all responses to ensure you receive only genuine qualified enquiries.

SEARCH ENGINE MARKETING

The Internet has become the most important tool for finding information quickly. It is therefore essential that your company achieves high search engine rankings because only the first few results returned by a search engine are ever actually visited. To enable your company to achieve the best possible rankings on GOOGLE – the world’s number one search engine – we will work with you to create a 600 word Profile, optimised for the search engines, which will appear on the official Renewable Energy website.

All search engine studies have shown that the single most important and reliable method to improve the ranking of your own website is to have links into your site from relevant, highly ranked sites, such as the Renewable Energy website. Search engine algorithms identify these links, assessing their importance and will reflect this in the subsequent ranking of your website.

To further ensure that you get the maximum amount of targeted traffic to your company’s own website we will: -

	Identify the best combination of keywords for your business and create the relevant <title> and other meta tags based on our research.
	Edit the text of your Profile to ensure the correct balance of keywords for optimal search engine visibility.
	As a high-ranking site, GOOGLE regularly visits the Renewable Energy 2008 website, thus maintaining your highly ranked presence on their search engine.

Aside from driving more targeted traffic to your website, achieving high search engine rankings provides an extremely powerful and cost-effective method of building brand awareness.

85% of all Internet searches are conducted through GOOGLE.

DIRECT CLIENT CONTACT

Your advertisement will be strategically placed in a pre-agreed position next to relevant editorial within the publication. As a result, readers will be able to get in touch with you directly using the contact information contained in your advertisement. The precisely targeted circulation ensures that you will receive qualified enquiries from genuine buyers.

• The reader response service in operation for 12 months after publication/li>
• A Search Engine Optimised Company Profile on the official Renewable Energy website and electronic Request for Quote (RFQ) facility that matches buyers to sellers
• A strategically placed advertisement in Renewable Energy
• A fully guaranteed precisely targeted circulation
• A complimentary copy of Renewable Energy upon publication

Publication Date: July 2009

For further details and advertising rates call Kevin Bell, Managing Director on +44 (0)20 735 0100 or e-mail Kevin.Bell@sovereign-publications.com or info@renewable-energy2009.com

Benefits – Achieve Your Promotional Objectives & Drive Sales

Advertising in Renewable Energy has become a key component in many companies’ promotional campaigns because of the extended reach and frequency the publication provides.

The carefully targeted circulation, high levels of ‘pass along readership’ and the fact that people read and refer back to the publication for many months after it is first issued means that your message will make multiple impressions on your target market.

Aside from providing advertisers with direct response and measurable rates of return, participating in the publication can also enable you to achieve other key promotional objectives, which will enable you to achieve more sales.

We can help you:

• Raise awareness of your company and your products and services
• Inform and educate your customers
• Improve brand recognition
• Increase your share of voice in the market
• Create interest in your products
• Trigger a need for your solution
• Show how your product solves a key problem
• Increase traffic to your website
• Achieve high rankings in the search engine results
• Leverage your trade show investments
• Differentiate your products
• Reduce perceived purchase risk
• Explain what level of performance people can expect from your product
• Provide a basis for comparison with competing products/substitute products
• Create a favourable climate for your product
• Reinforce your brand or image
• Reach new markets
• Encourage people to trial your product
• Promote a new or existing product
• Demonstrate the features and benefits of your product
• Show your product as the best alternative in the category
• Ensure your target market gets as much favourable information about your product as possible

 

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