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RENEWABLE ENERGY 2008 Edited by Professor Ali Sayigh

It is expected that 60% of all our energy will come from renewable energy by the year 2070. The World Solar Summit, World Solar Decade and the World Bank have allocated over two billion dollars to projects dealing with renewable energy and the environment. This clearly demonstrates the importance of renewable energy as the new source of power for the future. Most of the renewable energy sources are expected to increase investment in developing new technologies to advance further their efficiency and at the same time their economic attractiveness.

This edition of Renewable Energy 2008, the official publication of the World Renewable Energy Network (WREN), provides senior executives in the renewable energy sector with all they need to know about new developments, advances in technology, management issues and environmental matters. The publication also provides a unique forum for the exchange of the latest industry and government thinking.

Designed to be used by senior decision making executives in the renewable energy industry worldwide, Renewable Energy 2008 will be read by those responsible for the purchase of technologies, systems, equipment and resources that will enable governments and countries to use renewable energy to a greater extent as a primary source of energy. In addition, copies will be distributed to all delegates attending the World Renewable Energy Congress and Exhibition to be held in Glasgow, Scotland, between 19th and 25th July 2008.

WREN was established during the second World Renewable Energy Congress in the UK and is today one of the most effective organisations in supporting and enhancing the utilization and implementation of renewable energy sources that are both environmentally safe and economically sustainable. WREN achieves this through a worldwide network of agencies, institutions, companies and individuals and represents most countries in the world.

The organisation is affiliated to UNESCO and maintains close links with many United Nations, governmental and non-governmental organisations.

The Editor of RENEWABLE ENERGY 2008 is Ali Sayigh, who is professor at the University of Hertfordshire and Chairman of the World Renewable Energy Congress and Network, which he founded in 1990. He is a Fellow of numerous institutions and the organiser of many national and international conferences on Renewable Energy. Professor Sayigh has published and edited more than 20 books and 300 articles in a wide range of journals. He has been Editor-in-Chief of Renewable Energy Journal since 1990.

• Message of Welcome from Rt. Hon. Alex Salmond MSP, First Minister of Scotland
• Introductions; Jack Perry, Chief Executive Officer, Scottish Enterprise. Jason Ormiston, Chief Executive, Scottish Renewables
• Foreword by Prof. Ali Sayigh, Editor in Chief
  

• SECTION 1 - General and Policy Issues - Finance, Insurance and Consultancy

  • Implication of Climate Change on Energy Policy
    Dr. J Christophe Bouvier, Director UNEP Regional Office Europe, United Nations Environment Programme
  • Climate Change and Energy Security must be tackled together
    Andreas Papandreou, International Institute for Climate Change and Energy Security
  • Living Planet Programme
    Volker Liebig, Director of Earth Observation, ESA
  • Energy Options in the EU
    Raffaele Liberali, Director for Energy Directorate-General “Research” European Commission
  • EU Seventh Framework Programme
    Dr. Bruno Schmitz, European Commission Head of Unit, New and Renewable Energy Sources
  • Bubble Architecture for Cooling
    Bill Watts BA MSC CENG FCIBSE, Senior Partner Max Fordham Associates LLP
  • Energy, Urbanism and Architecture:The case of Portugal
    Prof. Guedes in Portugal
  • Investment and Growth of Various RE Technologies and the Future Prediction
    Ms Alina Bakhareva, European Programme Manager, Renewable Energy practice, Frost & Sullivan’s Energy and Environment Group
  • Financing Carbon Capture
    Dr. A. White, Managing Director Market Development, CC Capital

• SECTION 2 – Technologies

  • World Renewable Energy Network (WREN) Activities 2006 – 2008
    Prof. Ali Sayigh, Director General, World Renewable Energy Network
    1. a) Biomass & Biofuel –
       • Biofuel is one of the main options for Global Warming
         Dr. Giuliano Grassi, Executive Vice-President, European Biomass Industry Association
       • Creating a Sustainable Biofuels Infrastructure
         Dr Jennifer Holmgren, Director Renewable Energy and Chemicals Business at UOP LLC
       • Petrobras: An Energy company and the Brazilian Biofuel Program
         Fernando Martin Torres, Didactic Coordinator RH/UP/ECTGE
  1. b) Wind Energy –
     • The development of the Aberdeen offshore wind farm
       Mr. Iain Todd, Aberdeen Renewable Energy Group (AREG)
     • Analyzing the Public Opinion towards Wind Energy Applications
       Prof. K. K. Kaldellis, Head of Soft Energy Appls & Environmental Protection, TEI Piraeus
  2. c) Solar Energy (Solar Thermal & Solar Photovoltaic)
     • Novel Materials for Solar Concentration
       Dr. Sarah McCormack, Senior researcher, Energy Lab, Dublin Institute of Technology.
     • 30 Years of Solar Cooking
       Prof. Shyam S. Nandwani, Solar Energy Lab, Universidad Nacional Heredia, Costa Rica
  3. d) Hydrogen Energy & Fuel Cells –
     • The Fuel Cells – Hydrogen Research in the EU
       Dr Wiktor Raldow, Director Energy Conversion & distribution systems, European Commission
  4. f) Geothermal
     • Clean Base-load Power from the Earth
       Mr Thomas R Blakeslee, President of the Clear light Foundation
  5. g) Marine Current Technology
     • Recent Development of Ocean Energy in Korea
       Professor Chul Hee Jo, Inha University, Incheon, South Korea

• SECTION 3 –GLOBAL REGIONAL OUTLOOKS

  • A new chapter opens in the history of Abu Dhabi and the UAE
    His Highness Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi, Deputy Supreme Commander of the UAE Armed Forces and Chairman of the Abu Dhabi Executive Council
  • The Greening of Dubai
    His highness Sheikh Mohamed bin Rashid Al Maktoum, Vice-President and Prime Minister of the United Arab Emirates and Ruler of Dubai
  • Sustainable Architecture in the Gulf Region - towards Low-carbon Buildings
    Prof. Mohsen Aboulnaga, Advisor to the Executive Council (TEC), Government of Dubai
  • Renewable Energy Resource Data Provide the Foundation for effective Clean Energy Programs around the World
    Dr David S. Renné, National Renewable Energy Laboratory, USA
  • Regulations for Solar Rights for Buildings, Sidewalks and Open Spaces
    Prof. Edna Shaviv, Dean Faculty of Architecture & Town Planning, Israel Institute of Technology
  • Indian Wind Energy programme, Progress and Expectation
    Dr. Anil Kane, President, World Wind Energy Association
  • Design Strategies for Low-Energy Rural Housing in China
    Professor Hong Jin, Director of Architectural Technology Department and Director of Green Building Research Institute, Harbin Institute of Technology, China
  • Present Status and Future Prospects of Wind Energy in Japan
    Prof.Izumi USHIYAMA Graduate School of Engineering, Ashikaga Institute of Technology

The publication is distributed on a strictly controlled circulation basis.

The readership includes:

• All members of WREN.
• Delegates attending the X WREC Congress and WREN seminar.
• Ministers of Energy and senior government officials responsible for the energy industry in 168 countries.
• Senior level engineers responsible for research, planning, design, construction, maintenance and operation in major utilities, independent power producers and municipal councils worldwide.
• The heads of major international trade associations and non-government bodies throughout the world involved in the renewable energy industry, including major aid agencies.
• Research facilities and academic institutions involved in renewable energy.

Copies of Renewable Energy 2008 are distributed in both print and electronic format.

Guaranteed minimum circulation 6,000 copies.

The annual review also appears with selected extracts on both Sovereign's and WREN's websites with a two-way link between the two.

Renewable Energy 2008 is designed to provide advertisers with qualified responses from new customers through the following mechanisms:

READER REPLY CARD SERVICE

Each copy of Renewable Energy 2008 contains a reply card, which readers can fill out to receive more information on advertisers. As part of our service, for a period of 12 months following publication we will:

• Transmit all reader responses to you by fax or email within 24 hours of receiving them, so that you can contact your new potential customers without delay.
• Monitor all responses to ensure you receive only genuine qualified enquiries.
• Send you a summary report of all the responses you have received every quarter so that you can assess the quantity and quality of new business your advertisement has generated.
• At the end of the period, we will send you every response the publication has generated even if the responses were not specifically for your advertisement. As a result, you will be able to enlarge your database of potential customers and use these contacts for other marketing initiatives.

SEARCH ENGINE MARKETING

The Internet has become the most important tool for finding information quickly. It is therefore essential that your company achieves high search engine rankings because only the first few results returned by a search engine are ever actually visited. To enable your company to achieve the best possible rankings on GOOGLE – the world’s number one search engine – we will work with you to create a 600 word Profile, optimised for the search engines, which will appear on the official Renewable Energy 2008 website.

All search engine studies have shown that the single most important and reliable method to improve the ranking of your own website is to have links into your site from relevant, highly ranked sites, such as the Renewable Energy 2008 website. Search engine algorithms identify these links, assessing their importance and will reflect this in the subsequent ranking of your website.

To further ensure that you get the maximum amount of targeted traffic to your company’s own website we will: -

	Identify the best combination of keywords for your business and create the relevant <title> and other meta tags based on our research.
	Edit the text of your Profile to ensure the correct balance of keywords for optimal search engine visibility.
	As a high-ranking site, GOOGLE regularly visits the Renewable Energy 2008 website, thus maintaining your highly ranked presence on their search engine.

Aside from driving more targeted traffic to your website, achieving high search engine rankings provides an extremely powerful and cost-effective method of building brand awareness.

85% of all Internet searches are conducted through GOOGLE.

DIRECT CLIENT CONTACT

Your advertisement will be strategically placed in a pre-agreed position next to relevant editorial within the publication. As a result, readers will be able to get in touch with you directly using the contact information contained in your advertisement. The precisely targeted circulation ensures that you will receive qualified enquiries from genuine buyers.

• The reader response service in operation for 12 months after publication
• A Search Engine Optimised Company Profile on the official Renewable Energy 2008 website
• A strategically placed advertisement in Renewable Energy 2008
• A fully guaranteed precisely targeted circulation
• A complimentary copy of Renewable Energy 2008 upon publication

 

Advertising Rates 4 Colour 2 Colour Black & White Double Page £9,900 £9,200 £8,950 Single Page £4,950 £4,200 £3,950 Half Page £2,950 £2,500 £2,100   Special Positions   Outside Front Cover £14,850 Inside Front Cover – Double Page Spread £10,450 Outside Back Cover £11,500 Inside Back Cover – Single Page £11,500 Opposite Foreword £8,950 Contents Page - Single Page Advertisement £8,800 Contents Page - Double Page Advertisement 13,850 Book Mark – 20 gms per insert £9,800 Loose Leaf Inserts - 20 gms per insert £5,900   Sponsorship   Exclusive Section Sponsors 1st Double Page Spread position in the section Sponsor Logo on Outside Front Cover Sponsor logo on relevant section of publication website with hyperlink back to your own website 500 copies of the book supplied to your HQ upon publication 100 copies of the publication to be mailed to your key customers upon publication 1000 reprints of your editorial and advertisement £29,000		Special Features   8 Page Full Colour £39,850 6 Page Full Colour £29,850 4 Page Full Colour £19,850
		Publication Format A4 Publication Date Summer 2008 Agency Discount 10%

 

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