There are enormous opportunities in the thermal power sector in China. Coal makes up 65% of China's energy consumption, and dominates (28% of world coal consumption is from China). The Chinese government is predicting upward trends in both coal consumption and production.

In the next 5 years, the average unit capacity in the thermal sector will increase to 80 MW. Approximately 50% of thermal power generators will have above 300MW capacity and unit consumption of coal will be lowered to 370g standard coal per KWh. In fact, coal-fired power will increase to 87.38 GW in the next 5 years.

The Chinese government is encouraging the building of supercritical and extra-supercritical generating units with capacities in excess of 600 MW. There are plans to develop large coal-fired power bases and to build load centres so as to increase the stability of the receiving end of the power grid and the capacity of transmitting electricity for Western to Eastern China.

Natural gas-fired power will increase to 13,640 MW in the next 5 years. China also plans to erect a number of gas-fired power plants to raise the proportion of gas-fired power. Other future projects include the diversion of natural gas from Western to Eastern regions, the introduction of overseas liquefied natural gas and a pipeline of natural gas.

THERMAL POWER CHINA will be published in Mandarin (Chinese) and will examine all aspects of thermal power technology and development as applied specifically to the Chinese market. The publication will include editorial contributions from the world’s leading professionals and western suppliers in the coal, gas and oil industries, thereby providing senior government officials and technical and purchasing professionals within the Chinese thermal power industry with an invaluable insight into advanced Western technology. The publication will explore how these technologies can be utilised by the Chinese government and thermal power industry to meet the increasing demand for energy in China’s growing market.

The China Council for the Promotion of International Trade (CCPIT), also know as the China Chamber of International Commerce (CCOIC), was established in 1952. Over the past five decades, CCPIT has emerged as the largest and most important organization in China for the promotion of foreign trade, investment and related issues.

CCPIT’s network is spread across China and the World, with 50 Regional Sub-Councils, 19 Industrial Sub-Councils and nearly 700 local branches. CCPIT has 18 international representative offices with six in Europe. With more than 70,000 members in China and with its international reach, CCPIT has become not only a gateway for Chinese companies to gain international access but also a platform for foreign companies to enter China’s market.

The organisation’s business scope covers exhibitions, international relations, economic information, and legal affairs. It is authorized by the government to ratify, administrate and supervise the whole country’s organization of and participation in international trade fairs and exhibitions. CCPIT is a member of the Bureau of International Expositions (B.I.E.) and the Union des Foires International (UFI).

CCPIT has established close relations with more than 200 chambers of commerce, industry bodies and trade promotion organizations around the world. It also represents China in International Chamber of Commerce (ICC) and is a member of many other international organizations such the Pacific Basin Economic Council (PBEC).
CCPIT provides legal services including intellectual property rights (IPR) agency and alternative dispute resolutions (ADR). China International Economic and Trade Arbitration Commission (CIETAC) and China International Maritime Arbitration Commission (CIMAC) are renowned arbitration centres.

CCPIT has a series of publications including market reports, newspapers and magazines.

The key to the success of THERMAL POWER CHINA is the circulation database, which has been compiled by China Council For The Promotion Of International Trade (CCPIT).

The distribution includes all senior government officials responsible for power and energy in China at national, regional and local level as well as senior executives within:

• Power utilities
• Equipment manufacturers
• Government agencies
• Project developers
• Independent power producers
• Consultants
• Transmission and distribution companies

Proposed editorial will include coverage of:

• Alcoa Gas-Fired Cogeneration Facility, Australia
• Beilungang Coal-Fired Power Plant, China
• Comanche 3 Power Station Expansion, CO, USA
• Dangjin Coal-Fired Power Plant, South Korea
• Dezhou Coal-Fired Power Plant, China
• Escondido Research and Technology Centre Power Plant, CA, USA
• Francisco Perez Rios Power Plant Upgrade, Tula, Mexico
• Ghazlan II Power Plant, Saudi Arabia
• Hadong Coal-Fired Power Plant, South Korea
• Kogan Creek Coal-Fired Power Station, Queensland, Australia
• Laverton North Natural Gas Power Station, Australia
• Lippendorf Power Plant, Germany
• Majuba Coal Fired Power Plant, South Africa
• Pha Lai Coal-Fired Power Plant, Vietnam
• Saudi Aramco Cogeneration Plants, Eastern Province, Saudi Arabia
• Subiya Oil-Fired Power Plant, Kuwait
• Yangcheng Coal-Fired Power Plant, Shanxi Province, China
• Yonghungdo Power Plant, South Korea

THERMAL POWER CHINA is designed to provide advertisers with qualified responses from new customers through the following mechanisms:

READER REPLY CARD SERVICE

Each copy of THERMAL POWER CHINA contains a reply card, which readers can fill out to receive more information on advertisers. As part of our service, for a period of 12 months following publication we will:

• Transmit all reader responses to you by fax or email within 24 hours of receiving them, so that you can contact your new potential customers without delay.
• Monitor all responses to ensure you receive only genuine qualified enquiries.
• Send you a summary report of all the responses you have received every quarter so that you can assess the quantity and quality of new business your advertisement has generated.

SEARCH ENGINE MARKETING

The Internet has become the most important tool for finding information quickly. It is therefore essential that your company achieves high search engine rankings because only the first few results returned by a search engine are ever actually visited. To enable your company to achieve the best possible rankings on GOOGLE – the world’s number one search engine – we will work with you to create a 600 word Profile, optimised for the search engines, which will appear on the official THERMAL POWER CHINA website.

All search engine studies have shown that the single most important and reliable method to improve the ranking of your own website is to have links into your site from relevant, highly ranked sites, such as the THERMAL POWER CHINA website. Search engine algorithms identify these links, assessing their importance and will reflect this in the subsequent ranking of your website.

To further ensure that you get the maximum amount of targeted traffic to your company’s own website we will:-

	Identify the best combination of keywords for your business and create the relevant <title> and other meta tags based on our research.
	Edit the text of your Profile to ensure the correct balance of keywords for optimal search engine visibility.
	As a high-ranking site, GOOGLE regularly visits the THERMAL POWER CHINA website, thus maintaining your highly-ranked presence on their search engine.

Aside from driving more targeted traffic to your website, achieving high search engine rankings provides an extremely powerful and cost-effective method of building brand awareness.

*85% of all Internet searches are conducted through GOOGLE.

DIRECT CLIENT CONTACT

Your advertisement will be strategically placed in a pre-agreed position next to relevant editorial within the publication. As a result, readers will be able to get in touch with you directly using the contact information contained in your advertisement. The precisely targeted circulation ensures that you will receive qualified enquiries from genuine buyers.

• The reader response service in operation for 12 months after publication
• Search Engine Optimised Company Profile on the THERMAL POWER CHINA website
• A strategically placed advertisement in THERMAL POWER CHINA
• Free translation of your advertisement into Mandarin (Chinese)
• A fully guaranteed precisely targeted circulation
• A complimentary copy of THERMAL POWER CHINA upon publication