Toyota, a real European player
www.toyotainbusiness.com

Toyota, a real European player

Toyota Motor Corporation (TMC) is one of the world’s largest automobile manufacturers, selling over 9.3 million vehicles in 2007 1 on all five continents. Toyota today has 53 manufacturing companies in 27 countries and regions outside Japan, and markets vehicles in more than 170 countries worldwide, supported by a consolidated workforce of over 300,000 people.Toyota, a real European player

A Top 10 Fortune Global 500 2 enterprise, Toyota has once again received a top ranking in Fortune’s list of Global Most Admired Companies, where it was named as the most socially and environmentally responsible automaker 3, winning top marks in the industry as well for global presence, long-term investment and financial soundness.

Toyota first began selling cars in Europe under an official distributor agreement in Europe in 1963. Toyota Motor Europe (TME) has grown into a truly European player, both geographically and in terms of market share – with the goal of putting its customers first.

Last year was a remarkable time for Toyota in Europe, as it marked the 11th consecutive year of record sales, with 1,238,638 cars having been sold here in 2007. Other notable recent achievements have included the start of production on the company’s 9th European manufacturing plant in Russia; the opening of a 29th National Marketing & Sales company in Romania; and the launch in Spain of a 10th Vehicle Logistics Centre.

In Europe, for Europe

Toyota believes in a policy of localising its vehicles and sales to meet the specific needs of Europe’s varied customers:

When searching for a quality fleet partner, there are several key points well worth considering. With Toyota In Business a new phase was entered of enhancing the offer to business customers throughout Europe.

Toyota cars are built the ‘Toyota Way’, a widely recognized business principle of continuous improvement. This has helped to create an extensive range of innovative, attractive, quality models that will answer your fleet requirements.

Cost is clearly an important factor too; Toyota fleet cars are ranked among the top models in terms of residual value. Therefore Toyota can offer a competitive Total Cost of Ownership.

In addition Toyota regularly tops the polls in independent surveys for safety and driver satisfaction. In 2007 Lexus was ranked No 1 for the 7th consecutive year in the UK J.D. Power & Associates’ Customer Satisfaction Study. And, in the same year, Prius also achieved top position in J.D. Power Studies in the UK, Germany and France.

Another major consideration: Toyota’s aim is to make cars more environmentally-friendly over their entire life-cycle. So by choosing Toyota you not only protect your people, but also our planet. 

Toyota Motor Europe NV/SA
Avenue du Bourget 60 – Bourgetlaan 60
B-1140 Brussels, Belgium

Tel: +32(0)2 745 2111
Fax: +32(0)2 745 2091
E-mail: toyotainbusiness@toyota-europe.com
www.toyotainbusiness.com

1 Including Hino and Daihatsu
2 Global 500 2007, Fortune magazine
3 World’s Most Admired Companies 2007, Fortune magazine