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	WORLD DEFENCE SYSTEMS The International Review of Defence Acquisition Issues Centre for Defence Studies, King's College London Edited by Dr John Gearson, Director, Centre for Defence Studies, BSc Econ (Wales) MA PhD (London)

In the context of vigorous debate on international security challenges and responses, and with public security fears and expectations at their height, considerable sums have been budgeted for the purchase of new and sophisticated defence equipment by the United States, Europe and most other countries. Projects such as the European Union’s acquisition of a military capability have a new air of urgency about them, and are critically dependent for their success on the quality and delivery of defence spending decisions. More than ever before, the major purchasing decisions of key defence executives and policy-makers worldwide must be informed by specialist knowledge and by a clear understanding of the latest information on strategic, political and technological developments.

WORLD DEFENCE SYSTEMS, an independent publication of the Centre for Defence Studies at King’s College London, has become the leading international defence publication for senior defence procurement personnel, policy-makers and analysts throughout the world.

WORLD DEFENCE SYSTEMS combines detailed coverage of the latest developments in defence equipment, systems and products with in-depth analysis of national and international security and defence issues. This makes WORLD DEFENCE SYSTEMS one of the most distinguished and valuable defence reviews in the international market, providing senior defence industry executives and senior policy makers alike, with a comprehensive and accurate basis on which to make informed decisions on procurement and policy.

The Centre for Defence Studies (CDS) was established at King’s College London in 1990, initially with a core grant from the UK Ministry of Defence. The primary mission of the CDS is to engage in research at the highest level on British, European and international defence and security issues; to promote interdisciplinary approaches to security and defence policy research; to distribute research and expertise through formal academic channels; to work with UK and other governments, international organizations and the commercial sector; and to maintain a high public profile by interacting with the media. The CDS has an international staff of academic policy researchers, practitioners, associates and visiting fellows.

Past and present editorial contributors include:

Admiral Sir Ian Forbes KCB CBE – Deputy Supreme Allied Commander Transformation Michael Charlton-Weedy – Chief Executive of the Cabinet Office, Emergency Planning College Dr Thomas Gomart – Head of Russian/CIS Programme at Ifri Dr Burkard Schmitt – European Union Institute for Security Studies Niklas Granholm – Swedish Defence Research Agency, FOI Patrick Mercer, MP – Shadow Defence Minister for Homeland Security Keith Simpson, MP – Shadow Defence Minister Dr Alan Ryan – Australian Army’s Land Warfare Studies Centre Air Vice Marshall Stuart Peach – Director General Intelligence Collection in the Defence Intelligence Staff Scott C Buchanan – Office of the Secretary of Defence, Office of Force Transformation

Alex Budden – Counter Terrorism Assistance (CTA) Section of the Foreign and Commonwealth Office Lord Bach of Lutterworth – Undersecretary of State and Minister Prof. Keith Hayward – Society of British Aerospace Companies (SBAC) Bill Carr – U.S. Department of Defence Daniel Korski - Senior Policy Fellow at the European Council on Foreign Relations. General Sir Mike Jackson - Senior Advisor at PA Consulting Group, and former Chief of the General Staff. Nick Chaffey - Global Head of Defence Consulting at PA. Rohan Gunaratna - Head, International Centre for Political Violence and Terrorism Research, Institute of Defence and Strategic Studies in Singapore. Alexander Horne - an employed barrister at the Home Affairs Research Section in the House of Commons. Robert J “Rocky” Spane - the Chairman of the Board of HALO Maritime Defense Systems. Baroness Neville-Jones - Shadow Security Minister and National Security Adviser to the Leader of the Opposition.

The key to the success of WORLD DEFENCE SYSTEMS is the quality of the readership, which is projected at 60,000 senior technical and executive personnel (Publisher’s Survey).

WORLD DEFENCE SYSTEMS is distributed on a strictly controlled circulation basis to key decision makers within all Ministries of Defence, Armed Forces, DPAs, Defence Contractors and Sub-Contractors. Copies are also sent to Defence Attachés and Advisors. A minimum of 10,000 copies are distributed and additional copies are made available for sale.

The readership includes:

• Commanders In Chief/ Chiefs of Staff
• Military Attachés
• Defence Ministers
• Commanding Officers
• CEOs/ Managing Directors
• Project Team Leaders
• Purchasing Directors
• Technical Directors/ Chief Engineers
• Heads of Product Development
• Senior Design Engineers/ Programme Managers

Copies of WORLD DEFENCE SYSTEMS are distributed in both print and electronic format.

Minimum circulation is 10,000 copies.

WORLD DEFENCE SYSTEMS is designed to provide advertisers with qualified responses from new customers through the following mechanisms:

READER REPLY CARD SERVICE

Each copy of WORLD DEFENCE SYSTEMS contains a reply card, which readers can fill out to receive more information on advertisers. As part of our service, for a period of 12 months following publication we will:

• Transmit all reader responses to you by fax or email within 24 hours of receiving them, so that you can contact your new potential customers without delay.
• Monitor all responses to ensure you receive only genuine qualified enquiries.
• Send you a summary report of all the responses you have received every quarter so that you can assess the quantity and quality of new business your advertisement has generated.

SEARCH ENGINE MARKETING

The Internet has become the most important tool for finding information quickly. It is therefore essential that your company achieves high search engine rankings because only the first few results returned by a search engine are ever actually visited. To enable your company to achieve the best possible rankings on GOOGLE – the world’s number one search engine – we will work with you to create a 600 word Profile, optimised for the search engines, which will appear on the official WORLD DEFENCE SYSTEMS website.

All search engine studies have shown that the single most important and reliable method to improve the ranking of your own website is to have links into your site from relevant, highly ranked sites, such as the WORLD DEFENCE SYSTEMS website. Search engine algorithms identify these links, assessing their importance and will reflect this in the subsequent ranking of your website.

To further ensure that you get the maximum amount of targeted traffic to your company’s own website we will: -

• Identify the best combination of keywords for your business and create the relevant <title> and other meta tags based on our research.
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• As a high-ranking site, GOOGLE regularly visits the WORLD DEFENCE SYSTEMS website, thus maintaining your highly ranked presence on their search engine.

Aside from driving more targeted traffic to your website, achieving high search engine rankings provides an extremely powerful and cost-effective method of building brand awareness.
85% of all Internet searches are conducted through GOOGLE.

DIRECT CLIENT CONTACT

Your advertisement will be strategically placed in a pre-agreed position next to relevant editorial within the publication. As a result, readers will be able to get in touch with you directly using the contact information contained in your advertisement. The precisely targeted circulation ensures that you will receive qualified enquiries from genuine buyers.

The reader response service in operation for 12 months after publication A Search Engine Optimised Company Profile on the official WORLD DEFENCE SYSTEMS website A strategically placed advertisement in WORLD DEFENCE SYSTEMS A fully guaranteed precisely targeted circulation A complimentary copy of WORLD DEFENCE SYSTEMS upon publication

Benefits – Achieve Your Promotional Objectives & Drive Sales

Advertising in world defence systems has become a key component in many companies’ promotional campaigns because of the extended reach and frequency the publication provides.

The carefully targeted circulation, high levels of ‘pass along readership’ and the fact that people read and refer back to the publication for many months after it is first issued means that your message will make multiple impressions on your target market.

Aside from providing advertisers with direct response and measurable rates of return, participating in the publication can also enable you to achieve other key promotional objectives, which will enable you to achieve more sales.

We can help you:

• Raise awareness of your company and your products and services
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• Increase traffic to your website
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• Provide a basis for comparison with competing products/substitute products
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• Promote a new or existing product
• Demonstrate the features and benefits of your product
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• Ensure your target market gets as much favourable information about your product as possible

 

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